or


[03/17/10 - 09:27 AM]
Top Chef: The Tour Kicks Off April 14th Sponsored by Dial Nutriskin
In each city, two former chef'testants will host four live interactive shows, complete with tasting samples.

[via press release from Bravo]

"TOP CHEF: THE TOUR" KICKS OFF APRIL 14th SPONSORED BY DIAL NUTRISKIN

21-City Tour Expands To Pacific Northwest Locations For First Time Bringing Affiliate Partners And Fans Across The Country A Hometown "Top Chef" Culinary Experience

NEW YORK, NY - March 17, 2010 - Today, Bravo announced the official third annual kick-off for its highly anticipated and widely successful "Top Chef: The Tour," a 21-city tour, that for the first time ever expands to the Pacific Northwest with stops in Seattle, Washington and Portland, Oregon. Sponsored by Dial Nutriskin, the annual tour brings the Emmy and James Beard Award-winning, No. 1 food show on cable, "Top Chef," to fans and foodies nationwide, beginning Wednesday, April 14th, with its first stop at Soulard Farmers Market in St. Louis, Missouri. This year's tour will feature an updated, restaurant-style format with table seating for 64 guests, bringing fans a fuller, more enjoyable culinary experience as they interact with their favorite chef'testants.

For the second year in a row, the "Top Chef" tour truck will make its way to Churchill Downs for a two-day stop at the Kentucky Derby, in advance of NBC's live coverage of the event on May 1.

"Bravo viewers like to truly engage in the shows they are passionate about," said Ellen Stone, Senior Vice President, Marketing, Bravo. "With 'Top Chef: The Tour,' we are able to give our fans the hands-on experience with our chef'testants and the opportunity to finally judge and taste what they had only experienced by watching."

Visitors of "Top Chef: The Tour" will have the opportunity to meet and greet with "Top Chef" talent, sample food tastings, receive gourmet cooking tips, hear "Top Chef" show "secrets," get chef'testant autographs. Visitors will also receive samples from the tour's national sponsor, Dial Nutriskin Body Wash, a new product that contains a blend of moisturizing fruit oils and extracts. Fans and affiliates will also have the opportunity to participate in a variety of on-site "Top Chef" activities, including a Quickfire Challenge. Guests will compete for a chance to win prizes by testing their senses and food knowledge in a series of smell-tests as they attempt to identify the correct scent in the quickest amount of time. Attendees can also try for a hole-in-one on the "Top Chef"-themed putting green, purchase Bravo and "Top Chef" merchandise, and capture their "Top Chef" experience with a photo at the "Top Chef" judges table photo-opportunity. Fans will be able to access and download their photos at www.BravoTV.com.

In each city, two former chef'testants will host four live interactive shows, complete with tasting samples, including three for fans in attendance and one private show for affiliate partners over one or two days. Additional guests will be able to view demonstrations from outside of the canopied seating area through a 42" plasma television in the activity area. To date, "Top Chef: The Tour" has visited 41 cities and traveled approximately 30,000 miles, generating over 7,000 consumer impressions per day and interacting with thousands of "Top Chef" fans and affiliates nationwide along the way.

"Top Chef: The Tour" will be pulling up to a farmer's market, mall or food festival in the following cities:

St. Louis, Mo. - April 14
Kansas City, Mo. - April 16
Atlanta, Ga. - April 18 & 20
Charlotte, N.C. - April 22
Pittsburgh, Pa. - April 24 & 25
Louisville, Ky. - April 30 & May 1 (Kentucky Derby)
Grand Rapids, Mich. - May 4
Chicago, Ill. - May 6 & 7
Westfield, N.J. - May 15
Philadelphia, Pa. - May 17
White Plains, N.Y. - May 19 & 20
New York, N.Y. - May 22 & 23
Boston, Mass. - May 25
Denver, Colo. - May 30
Salt Lake City, Utah - June 3
Seattle, Wash. - June 6
Portland, Ore. - June 9
San Francisco, Calif. - June 12
Los Angeles, Calif. - June 14 - 16
Irvine, Calif. - June 17
Phoenix, Ariz. - June 19

"The 'Top Chef' tour has generated a tremendous response from fans and distribution partners nationwide. This year's tour extends farther than ever before, with new, interactive 'Top Chef' elements, sponsorship opportunities and plenty of on-site action for consumers and affiliates to fully engage with their favorite food show on cable," added Brian Hunt, Senior Vice President, Marketing and Sales Strategy, TV Networks Distribution, NBC Universal

Partnership opportunities for affiliate partners at each city stop include a VIP reserved cooking demonstration, meet and greet with chef'testants, "Top Chef" Quickfire Challenge sponsorship, logo placements, a sampling of affiliate products, advertising services and sponsor table, and promotional spots on plasma televisions airing throughout the day. Additionally, affiliates will provide 200 on-air spots, which include 100 "Top Chef: The Tour" promotional spots, as well as 100 spots for designated Bravo programming.

To sign up for free admission and learn more about "Top Chef: The Tour," visit www.bravotv.com/thetour. For artwork please visit NBC Universal Media Village, www.nbcumv.com.





  [march 2010]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)





[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.

[04/29/16 - 09:51 AM]
NBC Olympics and Snapchat Partner to Present Unique Perspectives of the 2016 Rio Olympics & U.S. Olympic Team Trials
NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 09:01 AM]
AMC Releases New Photos and Promo from "Preacher" - Highly Anticipated Series Launches May 22
Check out the latest images of Sheriff Root (W. Earl Brown), DeBlanc (Anatol Yusef) and Fiore (Derek Wilson).

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/29/16 - 06:39 AM]
Netflix Orders "Marvel's The Punisher" to Series
Jon Bernthal will reprise his role as Frank Castle, introduced to fans earlier this year in the second season of the Netflix original series "Marvel's Daredevil."

[04/28/16 - 03:55 PM]
"Undercover Boss" Returns with Five New Episodes, Sunday, May 15 on CBS
Look for the show's 100th installment on Sunday, May 22.

[04/28/16 - 01:01 PM]
National Geographic Channel Goes Straight to Series with Its First Multiseason Scripted Anthology Series, "Genius"
The premiere season will focus on scientist Albert Einstein and will be based on Walter Isaacson's critically acclaimed book "Einstein: His Life and Universe," adapted by writer Noah Pink.

[04/28/16 - 12:35 PM]
All-New Episodes of "Motive" Move to Sundays on USA
The Canadian import previously aired on Friday nights at 10:00/9:00c.

[04/28/16 - 12:31 PM]
Freeform Premiere of the Documentary "Twinsters" Airs May 7 at 8:30 P.M. EDT
"Twinsters" is a two-hour documentary about two young women who were both adopted from South Korea and raised on different continents.

[04/28/16 - 12:20 PM]
Investigation Discovery's Hit Series "True Crime with Aphrodite Jones" Returns for an All-New-Season
Season six will air on Monday nights beginning May 2 at 9:00/8:00c.