or


[03/25/10 - 07:24 AM]
First Lady Michelle Obama to Receive Nickelodeon's Big Help Award
Nickelodeon's 23rd Annual Kids' Choice Awards air this Saturday.

[via press release from Nickelodeon]

FIRST LADY MICHELLE OBAMA TO RECEIVE NICKELODEON'S BIG HELP AWARD

Award Kicks Off The Big Help "Millions On The Move" Pro-Social Campaign

NEW YORK-March 25, 2010-Nickelodeon will honor the First Lady of the United States, Michelle Obama, with the Big Help Award in a special presentation during Nickelodeon's 23rd Annual Kids' Choice Awards on Saturday, March 27. The Big Help Award will pay tribute to the First Lady for her leadership in championing a healthy generation of kids and families through her recently launched Let's Move! initiative. The award recognizes those who seek to better the world, and whose significant impact on their community has inspired kids to do the same.

"First Lady Michelle Obama has taken on one of this generation's most pressing concerns: the health and wellness of our nation's children," said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon/MTVN Kids and Family Group. "Her willingness to work hard, influence others and her dedication to improving the nation is inspiring, and we are proud to honor her for her commitment to empowering kids and families to address one of the most important issues of today."

Launched in February 2010 by the First Lady to end the American epidemic of childhood obesity in a single generation, the nationwide Let's Move! campaign focuses on helping parents make healthier life choices for their families, providing healthier food in schools, encouraging kids to be more active and ensuring access to healthy, affordable food in every part of the country. Nickelodeon is dedicating resources and research to the campaign, including kid- and family-targeted public service announcements (PSAs), and special programming events on its channels and websites.

The presentation of the Big Help Award signals the launch of Nickelodeon's The Big Help "Millions on the Move" campaign to inspire a kid-led movement of positive change. The campaign combines all of Nickelodeon's existing pro-social efforts under one umbrella, and focuses on four key issues that kids have identified as being important to them: the environment; education; health and wellness; and community service.

Campaign resources and tools for The Big Help will be available on a dedicated website, launching March 27. As kids complete real-world projects, they can collect points and rewards online, and engage with other participants in The Big Help virtual community at www.thebighelp.com.

The Big Help "Millions on the Move" campaign will highlight four different areas throughout 2010-11:

Environment (April 8-May 31, 2010) - The Big Help will first focus on the environment when Nick introduces a series of PSAs to promote activities that kids can do to improve the environment.

Health and Wellness (June 1-Sept. 25, 2010) - Health and wellbeing will be the second area of concentration for The Big Help, beginning with on-air PSAs that encourage kids to be active. Nick will also host the 7th annual Worldwide Day of Play on Sept. 25.

Education (Sept. 7-Dec. 10, 2010) - The Big Help will shift its focus to education in the fall with educational-themed PSAs and the continuation of Nickelodeon's "Beyond the Backpack" campaign--a key component of Nickelodeon's Dora the Explorer 10th anniversary--which champions overall school readiness for preschoolers.

Community Service (Dec. 11, 2010-Mar. 26, 2011) - Service will be the last piece of The Big Help year-long campaign. On-air PSAs will encourage kids' participation in service-related activities in neighborhoods and schools. Additionally, Nickelodeon's digital network, TeenNick, will air the TeenNick HALO Awards, hosted by Nick Cannon, which acknowledges teen philanthropic efforts.

Nickelodeon's 2010 The Big Help initiative builds upon Nickelodeon's award-winning 1994-2004 campaign of the same name, which galvanized more than 33 million kids to volunteer 383 million hours of community service. The current campaign will live on multiple platforms with on-air PSAs, the dedicated website, and through grass roots outreach through Nick's pro-social partners, including: National Wildlife Federation; Natural Resources Defense Council; Boys & Girls Clubs of America; National Environmental Education Foundation; NEA Foundation; US Forest Service and LeBron James Family Foundation.

The 2010 The Big Help campaign continues Nickelodeon's legacy of addressing issues important to kids--whether it's motivating millions of kids to be active with its Let's Just Play health and wellness campaign, inspiring more than 2 million kids to help the environment with The Big Green Help, or recognizing those kids and teens who are working to make a significant difference in the world with its grants programs and the TeenNick HALO Awards.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one rated basic cable network for 15 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/03/16 - 10:36 AM]
Molly Ringwald, Meredith Vieira, Amy Sedaris, John Hodgman, and "Hamilton" Cast Members Guest Star in Season Two of Bravo Media's "Odd Mom Out"
They'll join the previously announced Drew Barrymore and Blythe Danner.

[05/03/16 - 10:01 AM]
TBS's "Search Party" Adds Rosie Perez, Ron Livingston, Christine Taylor & Parker Posey in Recurring Roles
In addition, Brandon Micheal Hall has been named a series regular.

[05/03/16 - 09:07 AM]
Vice Media and ESPN Enter Production and Distribution Deal Across Digital, Mobile, and TV
Select films from ESPN's renowned documentary series "30 for 30" will air on Viceland, the new cable network from Vice.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/03/16 - 08:29 AM]
Acclaimed Italian Crime Series "Gomorrah" Premieres August 24 on SundanceTV
As previously announced, the network has acquired seasons one and two from The Weinstein Company, each season featuring 12 one-hour episodes.

[05/03/16 - 07:22 AM]
Bravo Media Debuts New Series "Below Deck Mediterranean" Launching Activations in New York City and Across Digital Platforms
The network kicks off the new installment of the hit series with a premiere day stunt in New York City, as well as with a "Below Deck Mediterranean" Lens on Snapchat.

[05/03/16 - 07:17 AM]
Surging VH1 Greenlights Weekly Topical Show with Pop Culture Maven and Social Media Powerhouse Amber Rose Slated to Premiere This Summer
Rose will conduct candid interviews with celebrity friends and lead provocative, entertaining and humorous conversations with guests about pop culture, motherhood, relationships, friendships, race, and entrepreneurship.

[05/03/16 - 06:00 AM]
Amazon Prime Video Adds the Latest Series from The Weinstein Company and Oscar and Emmy-Winner Julian Fellowes, "Julian Fellowes Presents Doctor Thorne," to Its Original Series Lineup
The series stars Tom Hollander as Doctor Thorne, Ian McShane as Sir Roger Scatcherd, and Alison Brie as Miss Martha Dunstable.

[05/02/16 - 11:53 AM]
Freeform's "That's So Throwback" Programming Event Begins May 2
Laugh along with Lizzie McGuire as she competes with Kate, flash forward to the future with Raven Baxter, live a double life with Hannah Montana, and help Kim Possible save the world.

[05/02/16 - 11:03 AM]
FYI Premieres New Series "Teenage Newlyweds" - Tuesday, May 31 at 10pm ET/PT
The series captures their weddings and all the ups and downs of juggling family, school, career, finances and first homes, while still navigating life as a teenager.

[05/02/16 - 10:49 AM]
Rivalries Reach New Heights as the Competition Goes Down to the Wire in "Wicked Tuna's" Season Finale on Nat Geo Channel
The high-octane season five finale will be followed immediately by National Geographic Channel's only live show-after-the-show, "Reel Talk Live," on Monday, May 16.

[05/02/16 - 10:38 AM]
Oprah Winfrey to Star in HBO Films' "The Immortal Life of Henrietta Lacks"
The film tells the true story of Henrietta Lacks, an African-American woman whose cells were used to create the first immortal human cell line.

[05/02/16 - 10:30 AM]
Former Ohio State & NFL All-Pro Robert Smith Added to FOX Sports & BTN College Football Rosters
Smith teams with host Rob Stone and analysts Dave Wannstedt and Matt Leinart for pregame, halftime and postgame coverage on the FOX broadcast network and FS1 and appears on BTN studio shows throughout the week.

[05/02/16 - 10:11 AM]
Own a Piece of History with "The Oprah Winfrey Show" Audience Chair Auction
A select number of studio audience chairs will be available for auction with net proceeds going to the Oprah Winfrey Leadership Academy Foundation.

[05/02/16 - 09:37 AM]
Next Documentary in ESPN Films 30 for 30 Series, "Believeland," Premieres May 14
The documentary will chronicle the struggles of Cleveland's major sports franchises over the past 50 years and the impact it has all had on the psyche of a typical Cleveland sports fan.