MTV GIVES VIEWERS THE POWER OF THE POPCORN!

FANS WILL DECIDE THE NOMINEES FOR THE "2010 MTV MOVIE AWARDS"

Voting In 13 Returning and Brand-New Categories Begins Today, March 29th at 12p.m. ET/9a.m. PT at MovieAwards.MTV.com

"2010 MTV Movie Awards" To Air LIVE Sunday, June 6th at 9p.m ET/8p.m. C From the Gibson Amphitheatre in Universal City, CA

NEW YORK, NY (March 29, 2010) - MTV today announced it will give its viewers the power of the popcorn and allow them to decide the nominees for the "2010 MTV Movie Awards." Starting today, March 29th at 12p.m. ET/9a.m. PT through Friday, April 9th at 6p.m. ET, fans can log onto MovieAwards.MTV.com to vote in 13 categories for their favorite films, superstars and movie moments to be included in the final list of nominees during the May 11th - June 5th winner voting period. Continuing its tradition for being one of the most shocking and atypical awards shows on television, this year's show will feature three all-new and outrageous categories that include "BEST ASS-KICKING STAR", "BEST SCARED-AS S**T PERFORMANCE" and "GLOBAL SUPERSTAR." For the first time EVER in "Movie Awards" history, voting will go international as fans worldwide will be able to vote for their favorite global stars in the "GLOBAL SUPERSTAR" category by visiting their local MTV websites. After the votes are tallied, MTV fans around the world can tune-in to watch the action unfold and see if their favorite global superstar makes the mark, as the "2010 MTV Movie Awards" will air on MTV channels around the world in 161 countries. The 19th annual "2010 MTV Movie Awards" will air LIVE on Sunday, June 6th at 9p.m. ET/8p.m. C from the Gibson Amphitheatre in Universal City, California.

"Handing over the voting to our devoted movie fans is sure to generate a passionate debate over this year's epic films. And this year, fans worldwide will get to participate in the process," said Stephen Friedman, General Manager of MTV. "After driving major ticket sales, our audience will now drive voting for their favorite movies."

This year, it's anyone's and any film's game as the MTV fans hold the destiny of the golden popcorn awards in their hands. In this year's all-new categories, could "BEST ASS-KICKING STAR" nominations go to Hugh Jackman or Channing Tatum while in "BEST SCARED-AS S**T PERFORMANCE," Allison Lohman for "Drag Me to Hell" and Katie Featherson for "Paranormal Activity" get voted in? In "GLOBAL SUPERSTAR," could current film co-stars Angelina Jolie and Johnny Depp end-up facing off for the title?

In returning categories like "BEST MOVIE," will the blockbusters "Avatar" and "The Twilight Saga: New Moon" be fan-favorites while 2009 "BEST KISS" winners Kristen Stewart and Robert Pattinson receive their second nomination? So much fun for viewers last year we had to bring it back, in "BEST WTF MOMENT," will the scene when the naked guy jumps out of the trunk from "The Hangover" be up for a popcorn statue? These questions can only be answered by the MTV viewers as they vote to create this year's list of final nominees.

Categories for the "2010 MTV Movie Awards" are:

BEST MOVIE (voting stays live throughout the "2010 MTV Movie Awards" ceremony)

BEST COMEDIC PERFORMANCE

BEST VILLAIN

BEST KISS

BEST FIGHT

BEST MALE PERFORMANCE

BEST FEMALE PERFORMANCE

BEST FEMALE BREAKOUT STAR

BEST MALE BREAKOUT STAR

BEST WTF MOMENT

*GLOBAL SUPERSTAR (New Category)

*BEST ASS-KICKING STAR (New Category)

*BEST SCARED-AS SH**T PERFORMANCE (New Category)

The final nominees for the "2010 MTV Movie Awards" in 13 returning and all-new categories will be decided on by the fans. From March 29th - April 9th, viewers can visit MovieAwards.MTV.com (www.MovieAwards.MTV.com) to vote their favorite films, movie moments and actors into the final list of nominees. Then, the winner voting period commences from May 11th - June 5th. Starbucks Coffee Company joins the "MTV Movie Awards" for the first time as this year's voting partner which includes the category of "BEST MOVIE." This one, special category will remain an ongoing battle as voting for favorite film of the year will remain open throughout the LIVE show. MovieAwards.MTV.com is the official site for the "MTV Movie Awards" where fans can visit to vote and then stay to get up-to-date info on this year's show; watch video of last year's biggest occurrences; get the full list of 2009 show winners; and check out fashion and celebrity commentary from the golden carpet.

The 2010 "MTV Movie Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of 65 channels reaching 641 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.

Mark Burnett serves as Executive Producer for the "2010 MTV Movie Awards." Audrey Morrissey is Executive Producer. Lee Rolontz is Executive Producer for MTV, Garrett English is Executive In Charge for MTV and Jane Mun serves as Supervising Producer. For MTV, Wendy Plaut is the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg serve as the Executives In Charge of Music and Talent.

Official sponsors of the "2010 MTV Movie Awards" include Kia Motors, Orbit� gum, Starbucks Coffee Company and Taco Bell�. Orbit is a registered trademark of the Wm. Wrigley Jr. Company.

About Mark Burnett:

Mark Burnett is a leading executive producer for primetime television, cable and the internet, and has produced over 1,100 hours of television programming which regularly air in over 70 countries around the world. Burnett has revolutionized television with continuing hits such as "Survivor" (CBS), "The Apprentice" (NBC), the now syndicated "Are You Smarter Than a 5th Grader?" (FOX), which is currently being produced in 56 countries, the daytime syndicated hit "Martha," and the hit series "Shark Tank" (ABC); giving Mark different series on each of the four major networks. Cable series for Burnett include, "Design Star" (HGTV), "How'd You Get So Rich?" (TV Land) and "Bully Beatdown" (MTV). Burnett started off 2010 with a bang, producing the 36th annual "People's Choice Awards" (CBS). In the summers of 2007 through 2009, Burnett entered the world of award shows, when he served as executive producer for the "MTV Movie Awards." Since 2001, Burnett shows have garnered a total of 60 Emmy nominations including two wins for best reality series, along with four People's Choice Awards, for favorite reality series. Burnett has been named one of the most influential people in the world by TIME magazine and named TV Guide's most valuable player. He has won BRANDWEEK's Marketer of the Year Award, The Brandon Tartikoff Legacy Award, and the prestigious ROSE D'OR FRAPA Format Award. In 2007, Burnett was inducted into the Broadcasting and Cable Hall of Fame. In July of 2009, Burnett was honored by the Hollywood Chamber of Commerce with a star on the Hollywood walk of fame. In 2010, Burnett received the Norman Lear achievement award from the Producers Guild of America.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.