or


[03/29/10 - 12:15 PM]
Lifetime Partners with Nascar and Jr Motorsports to Promote Season Four Premiere of Hit Drama Army Wives
The series will serve as the official sponsor of JR Motorsports' No. 7 car, driven by Scott Wimmer, during the Nashville 300.

[via press release from Lifetime]

LIFETIME PARTNERS WITH NASCAR AND JR MOTORSPORTS TO PROMOTE SEASON FOUR PREMIERE OF HIT DRAMA ARMY WIVES

Sponsorship Includes Army Wives-wrapped Car in Nashville 300 and Online Sweepstakes to Support Program's April 11 Return

LOS ANGELES (March 29, 2010) - Lifetime Television, NASCAR and JR Motorsports have entered into a multi-faceted partnership involving on-car branding and talent appearances during the NASCAR Nationwide Series' Nashville 300 on April 3, 2010, airing at 3:30pm (ET) on ESPN, as well as a major online sweepstakes to promote the season four premiere of the hit drama Army Wives. Cable's highest-rated original drama series among Women 18-49, Army Wives will return for its fourth season with 18 all-new episodes at 10:00pm (ET/PT) on Sunday, April 11, 2010, on Lifetime, television's number one women's network.

Under terms of the partnership, Army Wives will serve as the official sponsor of JR Motorsports' No. 7 car, driven by Scott Wimmer, which will be completely wrapped with Army Wives branding during the race in Nashville. Additionally, Lifetime will bring the Army Wives Experience to NASCAR's Fan Zone at the Nashville Superspeedway, where the program's stars Brigid Brannagh and Wendy Davis will join Wimmer and fellow JR Motorsports driver Kelly Bires for an autograph session with attendees.

"This promotion uniquely ties Lifetime in with NASCAR and JR Motorsports, reflects auto racing's long-time support of the armed forces and strategically reaches the Army Wives audience," said Alex Ignon, Vice President of Media and Consumer Promotions for Lifetime Networks. "Through the NASCAR and JR Motorsports sponsorship, we will be able to capitalize on one of America's most popular sports to effectively market Army Wives and inform its fans about the new season in an immersive, exciting and targeted way."

Moreover, Lifetime will launch the Army Wives Race of a Lifetime Sweepstakes on myLifetime.com, where visitors can enter to win an all-expenses paid trip for four people to a future NASCAR event this summer. Winners will meet-and-greet with a JR Motorsports driver or executive and be given a ride in the race's official pace car, an exclusive tour of the speedway's pit, garage and hauler areas, and complementary tickets for the entire weekend.

The most successful series in Lifetime's 26-year history, Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. In addition to Brannagh and Davis, the series stars Kim Delaney, Sally Pressman, Brian McNamara, Sterling K. Brown, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell. Army Wives' third season last year was its highest-rated season ever among Total Viewers, Adults 18+ and Women 25-34, as well as the most watched season in its history among Women 25-34. In addition, the series has been the highest-rated original drama on ad-supported cable among Women 18-49 for two consecutive years.

Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Television, Deborah Spera, serve as executive producers. Jeff Melvoin, Marshall Persinger and Harry Bring also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant.

ABOUT NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

ABOUT JR MOTORSPORTS

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR's seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series. In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009. The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, DEJ Realty, and The Dale Jr. Foundation. For more information on JR Motorsports, visit www.dalejr.com.

ABOUT LIFETIME NETWORKS

Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· ARMY WIVES (LIFETIME)





[01/18/18 - 06:31 PM]
Freeform Sends Zoey Off to Sophomore Year with a Season 2 Order of "grown-ish"
The premiere boasted Freeform's highest debut for a comedy in nearly six years.

[01/18/18 - 05:01 PM]
Breaking News from Freeform's First-Ever Freeform Summit
The network reveals premiere dates for "Marvel's Cloak & Dagger," "The Bold Type" and "Famous in Love" and more!

[01/18/18 - 12:21 PM]
Video: "Brockmire" Returns to the Booth in the Big Easy - First Season 2 Teaser Released
In a first look, Jim Brockmire (Hank Azaria) arrives in New Orleans, seeking redemption while wallowing in excess and looking to get his once-legendary baseball broadcast career back on track.

[01/18/18 - 11:52 AM]
Video: A Series Inspired by the Greatest Corruption Scandal of All Time - "The Mechanism" Will Be Revealed on March 23
Get ready to join a small group of dogged investigators on the hunt to discover the inner workings of the biggest corruption scheme of all time and the impact their pursuit will have on everyone involved - including themselves.

[01/18/18 - 11:06 AM]
"Party of Five" Reboot from Sony Pictures Television, with Original Creators Chris Keyser and Amy Lippman, Lands Put Pilot Commitment at Freeform
The reboot will follow the five Buendias children as they navigate daily life struggles to survive as a family unit after their parents are suddenly deported back to Mexico.

[01/18/18 - 10:32 AM]
Video: Starz Releases "Ash vs Evil Dead" Season 3 Key Art and Trailer
The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long lost daughter who's been entrusted in his care.

[01/18/18 - 10:12 AM]
Video: Hard Work. Dedication. Teamwork. "Coach Snoop" Coming to Netflix February 2
"Coach Snoop" follows the legendary rapper outside the studio and on the field, as he coaches a team of teenagers in the Snoop Youth Football League.

[01/18/18 - 10:00 AM]
"Conan Without Borders: Haiti" to Air Saturday, January 27
After hearing President Trump's disparaging remarks about Haiti, O'Brien immediately decided to announce his intentions to visit the island nation.

[01/18/18 - 09:37 AM]
Nickelodeon Introduces Kids to the Wild World of Animals with Brand-New Series "Zoofari," Premiering Monday, Feb. 5, at 2 P.M. (ET/PT)
Made up of hilarious live-action footage, Zoofari (20 half-hour episodes) showcases the most adorable and incredible animals from around the world -from furry to feathered, scaly and more.

[01/18/18 - 09:07 AM]
"Ugly Delicious" - A Netflix Original Documentary Series Launches Globally February 23
From James Beard Award-Winning Chef David Chang and Academy Award-Winning Director Morgan Neville comes "Ugly Delicious," a Netflix original documentary series that challenges both our taste buds and minds.

[01/18/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX, "9-1-1" Edge Demo Race
The network's new drama helps lead the night among adults 18-49.

[01/18/18 - 07:00 AM]
Season Three of E!'s Hit Series "Hollywood Medium with Tyler Henry" Returns Wednesday, February 28 at 9PM ET/PT
Chrissy Metz, Jim Parsons, Lucy Hale, Titus Burgess, Megan Fox and La Toya Jackson are among those featured in the new season.

[01/18/18 - 07:00 AM]
CBS Announces the NFL Players Competing on "MVP: Most Valuable Performer," A New Live One-Hour Special, Airing Thursday, Jan. 25
After a nationwide vote, Brandon Williams, Jonathan Stewart, Justin Tucker, Alex Collins, Cody and Jacob Hollister, and Kevin Zeitler have been named the finalists who will compete in the talent show to find the current NFL player with the best off-the-field talent.

[01/18/18 - 06:30 AM]
Brothers Osborne, Eric Church and Maren Morris to Perform at the "60th Annual Grammy Awards(R)" in a Tribute to Victims of Tragedies That Occurred at Live Music Events
"Live music events have always provided a safe space for fans to gather in a shared celebration of music. Sadly, that wasn't always the case this past year," said Neil Portnow, President/CEO of the Recording Academy.

[01/17/18 - 04:01 PM]
PBS and WGBH Announce the Launch of An All-New Series from "Nova" That Probes the Biggest, Most Provocative Questions in Science
"Nova Wonders," a six-episode, hour-long, primetime series, hosted by three engaging young scientists, is slated to launch on PBS in spring 2018.