or


[04/05/10 - 05:02 AM]
Oxygen Media Secures First-Ever Integrated Sponsorship with Ikea for New Season of "Tori & Dean: Home Sweet Hollywood"
The deal also marks a first time sponsorship for www.OxygenLive.com.

[via press release from Oxygen]

OXYGEN MEDIA SECURES FIRST-EVER INTEGRATED SPONSORSHIP WITH IKEA FOR NEW SEASON OF "TORI & DEAN: HOME SWEET HOLLYWOOD"

Gen O Targetted Campaign Leverages OxygenLive's Three-Screen Real Time Water Cooler with Live Video and Live Mobile Chat with stars Tori & Dean

Season Five Returns with Family Road Trip on New Night, Monday, April 5 at 10PM ET/PT

NEW YORK - April 5, 2010 -- Oxygen Media has secured a fully integrated sponsorship deal with IKEA for the fifth season of "Tori &Dean: Home Sweet Hollywood." The integration deal, the first ever with the home furnishing retailer, targets Oxygen's social and influential Generation O audience and will be featured on-air, online, and integrated in two episodes of the hit series' new season, premiering on an all-new night, Monday, April 5 at 10PM ET/PT. The deal also marks a first time sponsorship for www.OxygenLive.com, the network's real time water cooler social destination which has become a powerful driver for Oxygen's recent record-breaking ratings.

Oxygen's integration deal with IKEA's home furnishing line zeros in on Oxygen's Generation O viewer, who is setting up their new home spaces, transitioning from one stage of their life to another. The sponsorship consists of IKEA on-air billboards, tagged tune-ins, and weekly vignettes with exclusive footage throughout the season. The two in-episode integrations will feature a complete kitchen renovation by IKEA.

On the digital front, IKEA will sponsor www.OxygenLive, which for the first time ever, will bring a three-screen experience to its fans, now including mobile chat. On premiere night, Tori Spelling and Dean McDermott will chat and tweet as well as join fans via live video for the first time before the show, during breaks and after the show to talk about the episode -- another huge bonus for the series' fans.

The third screen addition to OxygenLive will allow fans to post comments from their mobile device directly into the OxygenLive experience so they can react, and interact with "Tori & Dean: Home Sweet Hollywood" wherever they are. Plus, the online deal will feature sponsored content on the "Tori & Dean: Home Sweet Hollywood" show site on www.Oxygen.com, along with series photo galleries and banners.

On-air IKEA commercials began airing on Oxygen on March 29.

"IKEA's multiplatform partnership with 'Tori &Dean: Home Sweet Hollywood' is a perfect fit - environment of home, the pitch perfect audience who is buying and influencing their friends as they engage and interact with the show," says Susan Malfa, Senior Vice President, Ad Sales, Oxygen Media. "Their deep integration and alignment with one of our most successful franchises allows them to connect directly to the Generation O viewer."

"With Tori and Dean's focus on home and family, it just made sense for the series to collaborate with IKEA, the home furnishings experts," says Alia Kemet, IKEA USA media manager.

Launched in December 2009, www.OxygenLive.com brings its brand to consumers wherever they are with a platform-appropriate experience for them around its original programming. For every original series, 52 weeks a year, Oxygen launches its social dashboard -- including live feeds from Twitter and Facebook - offering a live chat with cast members and Oxygen producers as well as interactive voting on hot topics. The OxygenLive component helped propel season four of "Bad Girls Club" to unprecedented heights, making it the network's best performing series ever.

This season, "Tori & Dean: Home Sweet Hollywood" will offer an even closer look into Tori and Dean's family life and at their own relationship, which will include a first-ever Spelling-McDermott cross-country family road trip.

Tori Spelling and Dean McDermott created the series and executive produce the series along with Fenton Bailey and Randy Barbato of World of Wonder Productions. Richard Courtney and Robert Sizemore serve as co-executive producers.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevantand engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [april 2010]  
S
M
T
W
T
F
S
    


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)











[10/30/14 - 10:00 AM]
Amy Adams, Ben Affleck, Benedict Cumberbatch, Robert Downey, Jr., Jonah Hill, Keira Knightley and Kristen Stewart to Appear on the "Hollywood Film Awards(R)" Nov. 14 Live on CBS
They join previously announced guests Gerard Butler, Robert Duvall, Michael Keaton, Julianne Moore, Jack O'Connell, Chris Pratt, Channing Tatum, Reese Witherspoon and Shailene Woodley.

[10/30/14 - 09:52 AM]
National Geographic Channel Will Go Under the Covers on the Science of Sleep in Television Event "Sleepless in America" Premiering Sunday, Nov. 30, at 8 PM ET/PT
The film spotlights our nation's sleep-loss epidemic, revealing the serious consequences of not sleeping enough and explaining how we became a society that fails to prioritize sleep.

[10/30/14 - 09:40 AM]
"The Eric Andre Show" Returns for a Third Season on Thursday, November 6th at 12:15 a.m. (ET/PT) on Adult Swim
Eric and his apathetic co-host Hannibal Buress are here to subject A-list stars to a hellish and inescapable nightmare talk show experience.

[10/30/14 - 09:05 AM]
TBS's "Conan" to Welcome Cast of Hit Series "Sons of Anarchy" Nov. 11 for Their First-Ever Joint Talk Show Appearance
Series creator Kurt Sutter, along with stars Charlie Hunnam, Tommy Flanagan, Jimmy Smits, Drea de Matteo, Mark Boone Junior and more to be announced, will all join host Conan O'Brien from Stage 15 at Warner Bros.

[10/30/14 - 09:05 AM]
Bravo Media's "The Millionaire Matchmaker" Gets a Star-Studded Makeover When Season Eight Premieres Sunday, December 7 at 9PM ET/PT
The series will air on Sunday at 9:00/8:00c for the first two weeks and then will air at 10:00/9:00c on Sunday, December 21.

[10/30/14 - 09:02 AM]
"Hello Ladies: The Movie," Wrapping Up the Comedy Series from Stephen Merchant, Debuts Nov. 22, Exclusively on HBO
Christine Woods, Nate Torrence, Kevin Weisman and Kyle Mooney will also return with Sean Wing and Crista Flanagan guest starring.

[10/30/14 - 09:02 AM]
Video: Jerry Seinfeld's "Comedians in Cars Getting Coffee" Releases Trailer for Season 5 with Jimmy Fallon, Kevin Hart, Amy Schumer and Fred Armisen
Seinfeld also announced that the guest for premiere episode will be Kevin Hart.

[10/30/14 - 08:56 AM]
NBCSN to Present 12 Races During 2015 Verizon IndyCar Season
"This year's schedule looks to be one of our most exciting ever, as it combines new races in Brazil and New Orleans with old favorites, such as Long Beach, Barber and Milwaukee," said Jon Miller.

[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 08:08 AM]
Hulu Announces Ten Episode Straight-to-Series Order for "Casual," a Comedy Series Executive-Produced and Directed by Oscar(R) Nominee Jason Reitman
The series follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister.

[10/30/14 - 07:59 AM]
Video: First Look - "Portlandia" Season 5 - Goth Couple Plans Own Funeral - Premieres January 2015 on IFC
Most people avoid planning their own funeral services, but this goth duo considers it the pinnacle of their life's celebration.

[10/30/14 - 07:01 AM]
Video: New Trailer for Syfy's Upcoming Series "12 Monkeys"
Inspired by the classic blockbuster film, the series premieres Friday, January 16 at 9:00/8:00c.