or


[04/05/10 - 05:02 AM]
Oxygen Media Secures First-Ever Integrated Sponsorship with Ikea for New Season of "Tori & Dean: Home Sweet Hollywood"
The deal also marks a first time sponsorship for www.OxygenLive.com.

[via press release from Oxygen]

OXYGEN MEDIA SECURES FIRST-EVER INTEGRATED SPONSORSHIP WITH IKEA FOR NEW SEASON OF "TORI & DEAN: HOME SWEET HOLLYWOOD"

Gen O Targetted Campaign Leverages OxygenLive's Three-Screen Real Time Water Cooler with Live Video and Live Mobile Chat with stars Tori & Dean

Season Five Returns with Family Road Trip on New Night, Monday, April 5 at 10PM ET/PT

NEW YORK - April 5, 2010 -- Oxygen Media has secured a fully integrated sponsorship deal with IKEA for the fifth season of "Tori &Dean: Home Sweet Hollywood." The integration deal, the first ever with the home furnishing retailer, targets Oxygen's social and influential Generation O audience and will be featured on-air, online, and integrated in two episodes of the hit series' new season, premiering on an all-new night, Monday, April 5 at 10PM ET/PT. The deal also marks a first time sponsorship for www.OxygenLive.com, the network's real time water cooler social destination which has become a powerful driver for Oxygen's recent record-breaking ratings.

Oxygen's integration deal with IKEA's home furnishing line zeros in on Oxygen's Generation O viewer, who is setting up their new home spaces, transitioning from one stage of their life to another. The sponsorship consists of IKEA on-air billboards, tagged tune-ins, and weekly vignettes with exclusive footage throughout the season. The two in-episode integrations will feature a complete kitchen renovation by IKEA.

On the digital front, IKEA will sponsor www.OxygenLive, which for the first time ever, will bring a three-screen experience to its fans, now including mobile chat. On premiere night, Tori Spelling and Dean McDermott will chat and tweet as well as join fans via live video for the first time before the show, during breaks and after the show to talk about the episode -- another huge bonus for the series' fans.

The third screen addition to OxygenLive will allow fans to post comments from their mobile device directly into the OxygenLive experience so they can react, and interact with "Tori & Dean: Home Sweet Hollywood" wherever they are. Plus, the online deal will feature sponsored content on the "Tori & Dean: Home Sweet Hollywood" show site on www.Oxygen.com, along with series photo galleries and banners.

On-air IKEA commercials began airing on Oxygen on March 29.

"IKEA's multiplatform partnership with 'Tori &Dean: Home Sweet Hollywood' is a perfect fit - environment of home, the pitch perfect audience who is buying and influencing their friends as they engage and interact with the show," says Susan Malfa, Senior Vice President, Ad Sales, Oxygen Media. "Their deep integration and alignment with one of our most successful franchises allows them to connect directly to the Generation O viewer."

"With Tori and Dean's focus on home and family, it just made sense for the series to collaborate with IKEA, the home furnishings experts," says Alia Kemet, IKEA USA media manager.

Launched in December 2009, www.OxygenLive.com brings its brand to consumers wherever they are with a platform-appropriate experience for them around its original programming. For every original series, 52 weeks a year, Oxygen launches its social dashboard -- including live feeds from Twitter and Facebook - offering a live chat with cast members and Oxygen producers as well as interactive voting on hot topics. The OxygenLive component helped propel season four of "Bad Girls Club" to unprecedented heights, making it the network's best performing series ever.

This season, "Tori & Dean: Home Sweet Hollywood" will offer an even closer look into Tori and Dean's family life and at their own relationship, which will include a first-ever Spelling-McDermott cross-country family road trip.

Tori Spelling and Dean McDermott created the series and executive produce the series along with Fenton Bailey and Randy Barbato of World of Wonder Productions. Richard Courtney and Robert Sizemore serve as co-executive producers.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevantand engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [april 2010]  
S
M
T
W
T
F
S
    


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





[06/19/18 - 12:51 PM]
Paradise Found in New HGTV Series "My Aloha Dream Home" Premiering Friday, June 22, at 9 p.m. ET/PT
Real estate broker and attorney Wayne Chi helps clients find a tropical getaway to call home in the new HGTV series.

[06/19/18 - 11:30 AM]
NBC Announces Fall Premiere Dates for New 2018-19 Season
"The Voice" as is custom will kick things off on Monday, September 24 followed by the launch of new drama "Manifest."

[06/19/18 - 11:11 AM]
Academy Award(R) Winner John Ridley Joins EPIX(R) Series "Godfather of Harlem" Produced by ABC Signature Studios
The 10-episode series tells the story of infamous crime boss Bumpy Johnson (Forest Whitaker), who in the early 1960s, returned from ten years in prison to find the neighborhood he used to rule in shambles and his power gone.

[06/19/18 - 11:00 AM]
Starz Launches on YouTube TV
The networks' 14 Starz and Starz Encore channels are now available via YouTube TV for $9/month along with access to the network's full Starz and Starz Encore VOD catalogs.

[06/19/18 - 11:00 AM]
History Presents "Detroit: Comeback City," An Original Documentary Special to Premiere July 1
Narrated by Academy Award(R)-winner and Detroit native J.K. Simmons, the film chronicles how Detroit went from the engine of American capitalism to a city of ruins that is now on the cusp of an exciting rebirth.

[06/19/18 - 10:57 AM]
Contractor Mike Holmes and Son Mike Jr Star in New Season of DIY Network's "Holmes & Holmes" on July 10
Armed with Mike Sr.'s personal mission to "make it right," the 12-episode season will star the pair as they buy and transform three tired properties into dream homes.

[06/19/18 - 10:05 AM]
CBS TV Studios Announces 5-Year Production Deal with "Star Trek: Discovery" Producer Alex Kurtzman
As part of the new production deal, Kurtzman will supervise the expansion of CBS' "Star Trek" franchise for television, developing new series, mini-series and other content opportunities, including animation.

[06/19/18 - 10:02 AM]
Hulu Acquires Award-Winning Documentary "Crime + Punishment"
The premium streaming service will partner with IFC Films to release the documentary simultaneously in theaters and on Hulu on August 24.

[06/19/18 - 09:40 AM]
CNBC's New Primetime Series "Deadly Rich" Debuts July 9 at 10PM ET/PT
From the producers of "American Greed," the 10 episode true-crime series takes viewers inside the lives and deaths of the one percent, exposing the dirty little secrets of how big money drives people to the ultimate sin.

[06/19/18 - 09:30 AM]
Season Four of Bounce's Hit Comedy "In The Cut" Set to Premiere Mon. July 2 at 9:00 p.m. ET/PT
The series stars Dorien Wilson as Jay Weaver, an accomplished entrepreneur and barbershop owner who is kept on his toes by Cheryl, played by Kellita Smith, the co-owner of the beauty salon next door and his love interest-turned-fiancee.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/19/18 - 08:02 AM]
Video: Trailer - "Last Chance U" - New Season, New U
The quaint town of Independence, Kansas, is the new setting, as the underdog Pirates of Independence Community College have a chance to finally stand tall after more than a decade of losses.

[06/19/18 - 07:32 AM]
Video: Featurette Debut - It's "GLOW" Up Time! Watch the Cast Transform Behind the Scenes
Season two launches globally on Netflix next Friday, June 29.

[06/19/18 - 07:03 AM]
FOX Sports Announces BIG3 Broadcast Team for 2018 Season
Charissa Thompson, Mike Hill, and Kristina Pink will rotate as studio hosts for the BIG3 during the 10-week season, setting the stage for viewers between games every Friday night.