or


[04/05/10 - 05:02 AM]
Oxygen Media Secures First-Ever Integrated Sponsorship with Ikea for New Season of "Tori & Dean: Home Sweet Hollywood"
The deal also marks a first time sponsorship for www.OxygenLive.com.

[via press release from Oxygen]

OXYGEN MEDIA SECURES FIRST-EVER INTEGRATED SPONSORSHIP WITH IKEA FOR NEW SEASON OF "TORI & DEAN: HOME SWEET HOLLYWOOD"

Gen O Targetted Campaign Leverages OxygenLive's Three-Screen Real Time Water Cooler with Live Video and Live Mobile Chat with stars Tori & Dean

Season Five Returns with Family Road Trip on New Night, Monday, April 5 at 10PM ET/PT

NEW YORK - April 5, 2010 -- Oxygen Media has secured a fully integrated sponsorship deal with IKEA for the fifth season of "Tori &Dean: Home Sweet Hollywood." The integration deal, the first ever with the home furnishing retailer, targets Oxygen's social and influential Generation O audience and will be featured on-air, online, and integrated in two episodes of the hit series' new season, premiering on an all-new night, Monday, April 5 at 10PM ET/PT. The deal also marks a first time sponsorship for www.OxygenLive.com, the network's real time water cooler social destination which has become a powerful driver for Oxygen's recent record-breaking ratings.

Oxygen's integration deal with IKEA's home furnishing line zeros in on Oxygen's Generation O viewer, who is setting up their new home spaces, transitioning from one stage of their life to another. The sponsorship consists of IKEA on-air billboards, tagged tune-ins, and weekly vignettes with exclusive footage throughout the season. The two in-episode integrations will feature a complete kitchen renovation by IKEA.

On the digital front, IKEA will sponsor www.OxygenLive, which for the first time ever, will bring a three-screen experience to its fans, now including mobile chat. On premiere night, Tori Spelling and Dean McDermott will chat and tweet as well as join fans via live video for the first time before the show, during breaks and after the show to talk about the episode -- another huge bonus for the series' fans.

The third screen addition to OxygenLive will allow fans to post comments from their mobile device directly into the OxygenLive experience so they can react, and interact with "Tori & Dean: Home Sweet Hollywood" wherever they are. Plus, the online deal will feature sponsored content on the "Tori & Dean: Home Sweet Hollywood" show site on www.Oxygen.com, along with series photo galleries and banners.

On-air IKEA commercials began airing on Oxygen on March 29.

"IKEA's multiplatform partnership with 'Tori &Dean: Home Sweet Hollywood' is a perfect fit - environment of home, the pitch perfect audience who is buying and influencing their friends as they engage and interact with the show," says Susan Malfa, Senior Vice President, Ad Sales, Oxygen Media. "Their deep integration and alignment with one of our most successful franchises allows them to connect directly to the Generation O viewer."

"With Tori and Dean's focus on home and family, it just made sense for the series to collaborate with IKEA, the home furnishings experts," says Alia Kemet, IKEA USA media manager.

Launched in December 2009, www.OxygenLive.com brings its brand to consumers wherever they are with a platform-appropriate experience for them around its original programming. For every original series, 52 weeks a year, Oxygen launches its social dashboard -- including live feeds from Twitter and Facebook - offering a live chat with cast members and Oxygen producers as well as interactive voting on hot topics. The OxygenLive component helped propel season four of "Bad Girls Club" to unprecedented heights, making it the network's best performing series ever.

This season, "Tori & Dean: Home Sweet Hollywood" will offer an even closer look into Tori and Dean's family life and at their own relationship, which will include a first-ever Spelling-McDermott cross-country family road trip.

Tori Spelling and Dean McDermott created the series and executive produce the series along with Fenton Bailey and Randy Barbato of World of Wonder Productions. Richard Courtney and Robert Sizemore serve as co-executive producers.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevantand engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [april 2010]  
S
M
T
W
T
F
S
    


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





[02/21/17 - 05:04 PM]
Video: "Marvel's Iron Fist" - "I Am Danny" Featurette
All 13 episodes of "Marvel's Iron Fist" will premiere exclusively on Netflix on March 17.

[02/21/17 - 02:30 PM]
Demi Moore to Join "Empire" in a Recurring Role
Moore will play a take-charge nurse with a mysterious past, who will become ever more treacherously entangled with the Lyon family.

[02/21/17 - 02:02 PM]
VH1's Hit Series "Love & Hip Hop: Atlanta" Set to Return for Season 6 on Monday, March 6 at 8 PM ET/PT
The series returns for its sixth season with several new additions and returning series vets.

[02/21/17 - 01:16 PM]
Keith Cox Named President, Development and Production of Paramount Network and TV Land
Cox will oversee the strategic development and production of all series for both TV Land and the newly-announced Paramount Network which will feature distinctive, high-quality scripted and non-scripted original programming.

[02/21/17 - 12:50 PM]
NBC Renews Iconic Drama "Days of Our Lives" for 52nd Season
"We feel so privileged to be able to continue the remarkable legacy of 'Days of our Lives,'" said Jennifer Salke.

[02/21/17 - 12:33 PM]
Showtime(R) Announces Premiere Date for "Dark Net" Season Two
The series chronicles the ways in which the Internet has pervaded our communities, relationships and minds, and exposes the dangers of an unregulated, unsupervised digital frontier.

[02/21/17 - 11:56 AM]
Live Broadcast of Science Channel's "MythBusters: The Search" Finale on Saturday, February 25 at 9PM ET to Reveal New MythBusters
The finale, featuring host and Nerdist science editor Kyle Hill, will originate from Jersey City's Liberty Science Center.

[02/21/17 - 11:22 AM]
Iwan Rheon Set for Key Role in "Marvel's Inhumans" Series for ABC
In the series, Maximus is a clever and charming Inhuman that is fiercely devoted to the people of Attilan, especially his brother, the King - although he harbors an intense desire to wear the crown himself.

[02/21/17 - 11:00 AM]
HBO Confirms Documentary "Rock and a Hard Place" Will Debut March 27
The film looks at incarcerated young people who are granted a second chance: the opportunity to trade an extensive prison sentence for a fresh start by completing the famed Miami-Dade County Corrections & Rehabilitation Boot Camp.

[02/21/17 - 10:46 AM]
Hulu Teams with J.J. Abrams, Stephen King and Warner Bros. Television for New Hulu Original Series "Castle Rock," Set in the Stephen King Universe
A teaser trailer for "Castle Rock" has been viewed more than one million times since it was released on Friday.

[02/21/17 - 10:17 AM]
Video: Nickelodeon's "The Fairly Odd Phantom" Animated Short Features Butch Hartman's Characters All Together for First Time
The original animated short features an ensemble cast of characters from the Nickelodeon animated series created by Butch Hartman: "The Fairly OddParents," "Danny Phantom," "T.U.F.F Puppy" and the brand-new "Bunsen is a Beast."

[02/21/17 - 10:15 AM]
"The Mick" Renewed for a Second Season on FOX
"From the earliest stages of development, all of us at FOX had enormous faith in 'The Mick,' and it hasn't disappointed," said David Madden.

[02/21/17 - 10:13 AM]
"Jerrod Carmichael: 8," Featuring the Comedy Star in His Second HBO Special, Debuts March 11
Taped in December before a live audience at historic Masonic Hall in New York City, the show features his subversive, thought-provoking take on cultural norms.

[02/21/17 - 10:12 AM]
"Cries from Syria," An Unforgettable Account of the Five-Year Syrian Civil War from the Inside, Debuts March 13 on HBO
This harrowing film tells the story of a people who, despite great suffering, have never lost hope for a better tomorrow.

[02/21/17 - 09:57 AM]
WGN America Presents "Breaking Free," A Documentary Special On The Underground Railroad Ahead of the Season Two Premiere of Its Critically Acclaimed Scripted Series "Underground" Premiering March 8
Viewers will get a chance to see the making of "Underground" season two and hear from cast, crew and civil rights leaders on why this story deserves to be told today.