or


[04/05/10 - 05:02 AM]
Oxygen Media Secures First-Ever Integrated Sponsorship with Ikea for New Season of "Tori & Dean: Home Sweet Hollywood"
The deal also marks a first time sponsorship for www.OxygenLive.com.

[via press release from Oxygen]

OXYGEN MEDIA SECURES FIRST-EVER INTEGRATED SPONSORSHIP WITH IKEA FOR NEW SEASON OF "TORI & DEAN: HOME SWEET HOLLYWOOD"

Gen O Targetted Campaign Leverages OxygenLive's Three-Screen Real Time Water Cooler with Live Video and Live Mobile Chat with stars Tori & Dean

Season Five Returns with Family Road Trip on New Night, Monday, April 5 at 10PM ET/PT

NEW YORK - April 5, 2010 -- Oxygen Media has secured a fully integrated sponsorship deal with IKEA for the fifth season of "Tori &Dean: Home Sweet Hollywood." The integration deal, the first ever with the home furnishing retailer, targets Oxygen's social and influential Generation O audience and will be featured on-air, online, and integrated in two episodes of the hit series' new season, premiering on an all-new night, Monday, April 5 at 10PM ET/PT. The deal also marks a first time sponsorship for www.OxygenLive.com, the network's real time water cooler social destination which has become a powerful driver for Oxygen's recent record-breaking ratings.

Oxygen's integration deal with IKEA's home furnishing line zeros in on Oxygen's Generation O viewer, who is setting up their new home spaces, transitioning from one stage of their life to another. The sponsorship consists of IKEA on-air billboards, tagged tune-ins, and weekly vignettes with exclusive footage throughout the season. The two in-episode integrations will feature a complete kitchen renovation by IKEA.

On the digital front, IKEA will sponsor www.OxygenLive, which for the first time ever, will bring a three-screen experience to its fans, now including mobile chat. On premiere night, Tori Spelling and Dean McDermott will chat and tweet as well as join fans via live video for the first time before the show, during breaks and after the show to talk about the episode -- another huge bonus for the series' fans.

The third screen addition to OxygenLive will allow fans to post comments from their mobile device directly into the OxygenLive experience so they can react, and interact with "Tori & Dean: Home Sweet Hollywood" wherever they are. Plus, the online deal will feature sponsored content on the "Tori & Dean: Home Sweet Hollywood" show site on www.Oxygen.com, along with series photo galleries and banners.

On-air IKEA commercials began airing on Oxygen on March 29.

"IKEA's multiplatform partnership with 'Tori &Dean: Home Sweet Hollywood' is a perfect fit - environment of home, the pitch perfect audience who is buying and influencing their friends as they engage and interact with the show," says Susan Malfa, Senior Vice President, Ad Sales, Oxygen Media. "Their deep integration and alignment with one of our most successful franchises allows them to connect directly to the Generation O viewer."

"With Tori and Dean's focus on home and family, it just made sense for the series to collaborate with IKEA, the home furnishings experts," says Alia Kemet, IKEA USA media manager.

Launched in December 2009, www.OxygenLive.com brings its brand to consumers wherever they are with a platform-appropriate experience for them around its original programming. For every original series, 52 weeks a year, Oxygen launches its social dashboard -- including live feeds from Twitter and Facebook - offering a live chat with cast members and Oxygen producers as well as interactive voting on hot topics. The OxygenLive component helped propel season four of "Bad Girls Club" to unprecedented heights, making it the network's best performing series ever.

This season, "Tori & Dean: Home Sweet Hollywood" will offer an even closer look into Tori and Dean's family life and at their own relationship, which will include a first-ever Spelling-McDermott cross-country family road trip.

Tori Spelling and Dean McDermott created the series and executive produce the series along with Fenton Bailey and Randy Barbato of World of Wonder Productions. Richard Courtney and Robert Sizemore serve as co-executive producers.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevantand engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [april 2010]  
S
M
T
W
T
F
S
    


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.

[07/30/14 - 07:05 AM]
ESPN's "College GameDay" Heads to Sundance Square for Opening Weekend
The weekly three-hour Emmy Award-winning show (Saturday 9 a.m.-noon ET) will open on August 30 in advance of the Cowboys Classic.

[07/30/14 - 06:30 AM]
Allison Williams Cast as Iconic Title Character in NBC's "Peter Pan Live!"
"Allison Williams is a major find," said executive producers Craig Zadan and Neil Meron.

[07/30/14 - 06:18 AM]
NBC Expands "Last Comic Standing" Finale to Two Hours on Thursday, August 14
Said installment will bump new episodes of "Welcome to Sweden" and "Working the Engels" from the night.

[07/30/14 - 06:16 AM]
Destination America Explores the Scariest Places in the Country in All-New Series "Swamp Monsters" and "Monsters Underground"
Look for both series back-to-back beginning at 9:00/8:00c on Friday, August 22.