MTV GREENLIGHTS SECOND SEASON OF ORIGINAL DOCU-SERIES "THE BURIED LIFE"
Bigger Challenges and Higher Stakes as Four Friends Travel the Country Asking: "What do You Want to Do Before you Die?"
NEW YORK, NY, (April 12, 2010) -MTV has picked up a second season of the original docu-series "The Buried Life" set to air later this year. The announcement was made today by Tony DiSanto, President of Programming for MTV. "The Buried Life" follows the real-life adventures of Duncan, Ben, Jonnie and Dave, as they travel the country trying to complete a list of "100 things they want to do before they die." For each item they cross off their list, they help a perfect stranger accomplish one of their dreams, challenging each person they meet with the ultimate question -- "What do YOU want to do before you die?"
"The Buried Life movement is spreading across the country, with even more people sharing their lists, and posing even bigger and more epic challenges for themselves and the guys," said Tony DiSanto, President of MTV Programming. "This has been and continues to be an incredible journey and we are so proud to bring this uniquely exciting and poignant series back to our viewers, along with some new twists in season 2."?
"The Buried Life guys have proven that absolutely anything is possible. No matter how crazy or how difficult the dream is -- these guys get it done. We're thrilled they'll be bringing their adventures and their message back to MTV for another season," said Noah Oppenheim, Head of Development at Reveille.
Season two of the series promises more elaborate capers and inspirational moments as people from around the country share their own lists and ask "The Buried Life" guys for help. Last season, which originally premiered January 18, 2010 delivering its strongest ratings amongst female teens 18-24, the guys delivered a baby, reunited a father and son who hadn't spoken in 17 years and crashed a party at the Playboy Mansion. And just a few weeks ago, after an attempt during the season, the guys crossed off #95: Play ball with Obama, spending time shooting a few hoops with the President at the White House.
Four years ago, "The Buried Life" began when Duncan Penn, Ben Nemtin, Dave Lingwood and Jonnie Penn, disillusioned about what lay ahead for the future of their generation, decided to make a list of everything they wanted most in life. In the process, the guys promised they would help others achieve their own life goals, including helping a young woman who lost her mother in Hurricane Katrina travel to her grave site for the first time, rewarding students they met by donating computers to a low-income school in Los Angeles, and more. The title "The Buried Life" refers to a poem written by Matthew Arnold in 1852 in which he suggests that our daily lives become so cumbersome that our REAL life becomes BURIED and we each have a desire to live our "buried life."
"The Buried Life" mission is to encourage people to write their own list of "100 Things I want to do before I die," pursue it with passion and reach out to help others accomplish something on their list. Since the grassroots movement began in 2006, more than half a million people from over 200 countries have responded online. "The Buried Life" guys accomplish their own list items without assistance from MTV or the production company Reveille. Instead they must rely on creativity, wit and assistance from others. For more information about MTV's "The Buried Life," head to buriedlife.mtv.com or to follow the guys' other adventures, check out www.theburiedlife.com.
Howard T. Owens, Mark Koops, Noah Oppenheim and Adam Paul of Reveille are executive producers. Jared Tobman of Reveille, Dave Lingwood, Ben Nemtin, Duncan Penn, Jonnie Penn and Jan Coleman are co-executive producers. Brent Haynes is executive in charge of production for MTV and Mike Powers serves as executive producer for MTV.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24 and P12-34. Online, MTV.com averaged 24.5 million monthly unique visitors during the first quarter of 2010 -- up +8% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +8% from the Q4/2009 and is up +6% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.
Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including THE BIGGEST LOSER, THE OFFICE, UGLY BETTY, THE TUDORS, THE BURIED LIFE, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL. Upcoming shows include GIGANTIC, MASTERCHEF, LOSING IT WITH JILLIAN and BREAKTHROUGH WITH TONY ROBBINS. Reveille has developed many original online series for brands including the series FIT TO BOOM for Subway and IT'S EVERYBODY'S BUSINESS WITH JACK AND SUZY WELCH for Microsoft. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.