[04/13/10 - 09:20 AM]
MTV Jumpstarts the Weekend with Celeb-Driven Original Programming Dedicated to Pop-Culture Starting Saturday, May 1st
Said block incldues two new weekly series: "When I Was 17" and "10 on Top."

[via press release from MTV]


MTV Saturdays Are the New Destination for Exciting Original Programming and Returning Series

NEW YORK (April 13, 2010) � MTV will jumpstart weekend television when it introduces celeb-driven original programming that embraces everything pop culture in a new Saturday block. Premiering Saturday, May 1st at 11:00AM ET/PT, MTV Saturdays are the new weekend destination for riveting programming that will include two new weekly series' "When I Was 17" and "10 on Top," and a special four hour block of all-new episodes of the ground-breaking, Emmy Award winning series "Made."

The new MTV Saturday programming line-up is as follows:

"When I Was 17" (11:00AM ET/PT)

Ever wonder what your favorite celebrity was like as a teenager? In this funny and enlightening new series, each episode will focus on the lives of three uniquely different celebrities. We'll explore their family life, friendships, romantic relationships, part-time jobs and the things they did, or didn't do, to get them to where they are today. "When I Was 17" is an instant nostalgia trip looking back at pop culture from the year each star was 17, as they reminisce about their favorite music, movies, and TV shows growing up. This new series will let viewer's see how their favorite stars experiences at 17 were just like theirs.

"MTV's 10 on Top" (11:30AM ET/PT)

"10 on Top" is a half hour countdown of the Top 10 most texted and talked about young celebs of the week. Hosted by Lenay Dunn, viewers will get the very latest on their favorite superstar entertainers, what deals they landed, whose hearts they broke and whose star is shining brightest. Plus we'll introduce the latest must see bands and deliver exclusive behind-the-scenes footage from the hottest movies, TV shows and video shoots. Engaging fans in what they care about the most, this new series promises to become the weekly destination for MTV's savvy, pop-loving, Tweet-happy audience.

"MTV's MADE Presents: Kiss & Tell: The Do's and Don'ts of Dating" (12:00PM ET/PT)

The experts of Kiss & Tell teach an insecure high school boy how to become a more confident and romantically successful individual. Viewers will also hear firsthand from teenage girls about what they look for in a boyfriend.

"MADE" (1:00 � 4:00PM ET/PT)

From figure skating to snowboarding to basketball, our teens in this "MADE" block will have to exhibit hard work and determination in order to go from sports duds to sports stars. First, viewers will meet the uncoordinated Breland who wins a trip to the NBA All Star Jam Session with hopes of proving that his game is more than just hoop dreams in "MADE: Basketball Player." Then, in "MADE: Snowboarder," fashionista Ashley is over being trapped indoors and wants to bond with the natives by becoming a stylish shredder on the slopes. Rounding out the block is Raine, a high school senior who despite drama at home, wants to shine in the spotlight and make her family proud by being "MADE" into a figure skater.

"When I Was 17" is executive produced by Dave Sirulnick and Ryan Kroft. Kristine Turschmann is Supervising Producer. Jonathan Mussman is Executive in Charge of Production.

"MTV's 10 on Top" is executive produced by Karen Frank, Steve Tseckares and Amy Doyle for MTV. Brian Saracusa is show-runner (EP). Executive in Charge of Production is Matthew Parillo.

"MADE" was created and is executive produced by Bob Kusbit and Francis Lyons for One Louder Productions. Dave Sirulnick and Tony DiBari are executive producers for MTV. Matthew Parillo is Executive in Charge of Production.

About MTV Network:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 27 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 8.5 million monthly unique visitors during the first quarter of 2009 -- up +6% from Q4/2008 and up +6% year-over-year. Total video streams for the first quarter of 2009 increased 21% over the same time period last year. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

  [april 2010]  


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