or


[04/15/10 - 09:13 AM]
ABC's Modern Family Is Wednesday's #1 Scripted TV Show
ABC spins the numbers for Wednesday, April 14.

[via press release from ABC]

Quick Take for Wednesday, April 14, 2010 (Fast Affiliate Live + Same Day Ratings)

Growing Over its Most-Recent Original, ABC's "The Middle" Finishes No. 1 at 8:30pm in Adults 18-49, Beating Fox's Finale of "Human Target"

Building Sharply Opposite "Idol," ABC's "Modern Family" is Wednesday's No. 1 Scripted TV Show for its 8th Straight Original Telecast in Adults 1849

Against the Second Half of "Idol," ABC's "Cougar Town" is the No. 1 Scripted TV Show at 9:30pm in Adults 18-34 for its 3rd Consecutive Original Airing

Series Finale of "Ugly Betty" Achieves Season-Highs in Viewers and Adults 18-49

"The Middle" (8:30-9:00 p.m.)

Surging from its lead-in by 38% at 8:30 p.m., ABC's "The Middle" won its half-hour among Adults 18-49 (2.2/7), beating competition including the second half-hour of Fox's season finale of "Human Target" (2.1/7). ABC freshman "The Middle" also beat out its comedy competition in the slot, defeating CBS' freshman "Accidentally On Purpose" by 16% (1.9/6). In fact among young Adults, the ABC freshman comedy has been the highest-rated scripted show in its half-hour on 3 of its last 4 original telecasts.

· "The Middle" was up from its most recent original telecast by 8% in Total Viewers (6.7 million vs. 6.2 million) and by 10% in Adults 18-49 (2.2/7 vs. 2.0/6).

"Modern Family" (9:00-9:30 p.m.)

Opposite Fox's "American Idol" at 9:00 p.m., ABC's "Modern Family" built on its lead-in by 64% to finish as the No. 1 scripted show in its time slot among Adults 18-49, beating CBS' "Criminal Minds" by 13% (3.6/10 vs. 3.2/9). For its 2nd straight original telecast, ABC freshman finished in a virtual tie with "American Idol" as the No. 1 program in the half-hour with Men 18-34 (2.7/10 vs. 2.9/10).

· "Modern Family" qualified as Wednesday's No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 8th consecutive original broadcast.

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" stood as the No. 1 scripted show at 9:30 p.m. among Adults 18-34 (2.0/6), Men 18-34 (1.5/5-tie) and Women 18-34 (2.5/7). In fact it was the ABC freshman series' 3rd consecutive original airing to register as the highest-rated scripted show in its slot on all 3 Nielsen measures.

· For the night, "Cougar Town" ranked as Wednesday's No. 2 scripted TV show with Adults 18-34 and Women 18-34, behind only "Modern Family."

"Ugly Betty" (10:00-11:00 p.m.)

Surging week to week by 1.4 million viewers (5.4 million vs. 4.0 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), ABC's series finale of "Ugly Betty" hit season-highs with viewers and young adults. "Betty" finished No. 1 in its hour with Adults 18-34 (1.5/5-tie) and Women 18-34 (2.0/6-tie).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 4/14/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· ACCIDENTALLY ON PURPOSE (CBS)
· AMERICAN IDOL (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· HUMAN TARGET (FOX)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· UGLY BETTY (ABC)





[03/14/25 - 03:01 PM]
"Percy Jackson and the Olympians" Renewed for Third Season on Disney+
The announcement was made today by Disney Branded Television and 20th Television, ahead of the series' second season debut, coming to Disney+ this December.

[03/14/25 - 09:31 AM]
Return of AMC's "Dark Winds" Attracts 2.2 Million Premiere Night Viewers
On AMC+, the series continued its trajectory of viewership growth every season, with the season three premiere up more than 50 percent in viewership over season two, and doubling subscriber acquisition over the previous season.

[03/14/25 - 09:09 AM]
The 2025 iHeartRadio Music Awards to Feature Special Appearances Airing Monday, March 17 on FOX
Additionally, Gracie Abrams will also receive the 2025 iHeartRadio Breakthrough Artist of the Year Award.

[03/14/25 - 06:31 AM]
Believe! Apple's Emmy Award-Winning "Ted Lasso" Renewed for Season Four
Jason Sudeikis will reprise his award-winning role as the celebrated coach Ted Lasso.

[03/14/25 - 04:00 AM]
Video: "Married to the Game" Season 2 - Official Trailer
Access all areas to life behind the beautiful game by following the lives and careers of the wives and girlfriends of footballers.

[03/13/25 - 06:32 PM]
Video: "Gannibal" - Season 2 Official Trailer - Hulu
Return to the Kuge Village with police offer Daigo Agawa as he tries to uncover the horrifying, dark truth that the village has held to secrecy.

[03/13/25 - 06:01 PM]
Video: Get a Glimpse of the Epic Battles in First Look at "Record of Ragnarok III" Teaser Trailer
The 13 one-on-one battles for the survival of humanity between representatives of gods and humans from across the entire world begin yet again.

[03/13/25 - 01:30 PM]
NBC Orders "Stumble" Comedy Pilot
The mockumentary project is about the ridiculously high stakes competitive world of junior college cheer.

[03/13/25 - 12:06 PM]
Video: Apple Original Films Unveils the "F1" Movie Trailer
The film stars Brad Pitt, Javier Bardem, Damson Idris, Kerry Condon, Tobias Menzies, and Kim Bodnia.

[03/13/25 - 12:02 PM]
ABC News' "20/20" Limited Series "Bad Romance" Returns for Second Season, Tuesday, March 25, on ABC and Next Day on Hulu
Ryan Smith hosts the eight-episode series that delves into the harrowing stories of individuals who lost their lives at the hands of those who once vowed to love them forever and examines the devastating consequences of obsession and manipulation, exposing the dark side of love.

[03/13/25 - 10:29 AM]
Mother Knows Best Is Put to the Test in OWN's New Love & Relationship Series "#Somebody's Son"
The series follows three charming, single and successful men as they embark on a high stakes search for true love, looking for a lasting partner amongst a group of exceptional single women.

[03/13/25 - 10:19 AM]
ESPN NBA Schedule Update: Miami Heat to Host Detroit Pistons on March 19
It replaces the previously scheduled New Orleans Pelicans vs. Minnesota Timberwolves matchup.

[03/13/25 - 10:05 AM]
Daniel Radcliffe Cast in NBC's Tracy Morgan Comedy Pilot
Radcliffe plays Arthur Tobin, an award-winning filmmaker who moves into Reggie's (Tracy Morgan) mansion to film an immersive documentary about the former star running back.

[03/13/25 - 10:01 AM]
Video: "Black Mirror" Season 7 - Official Trailer - Netflix
Lose your mind. Lose your reality. The Emmy Award winning series returns with six new stories. Nothing is as it seems.

[03/13/25 - 09:00 AM]
Video: Starz Sets June 6 Return for "BMF" Season Four and Teases "WTF Happened in Mexico?"
The announcement comes with a new action-packed teaser showcasing life-and-death stakes as the Flenory brothers expand their business and confirms the fourth season will explore the fallout from a chaotic and relationship-altering mission in Mexico.