[04/27/10 - 09:32 AM]
HBO Gives Audiences a Drop of True Blood with Online Premiere of All-New, Original Minisodes
The first minisode will debut online today exclusively on Yahoo!

[via press release from HBO]


Written by Show Creator Alan Ball and Featuring Lead Cast Members, Minisodes Begin Debuting Online Today with Network Debut, May 2

New York, N.Y., April 27, 2010 - As audiences get ready for the highly anticipated new season of True Blood, debuting on HBO, June 13, the network is giving viewers a drop of True Blood with an online premiere of six original minisodes for the series. Written by show creator Alan Ball and featuring lead cast members, the minisodes are entirely new, with scenes that can't be found in past or future seasons. The first minisode will debut online today exclusively on Yahoo! at: www.tv.yahoo.com.

Following its debut on Yahoo!, the first minisode will be available for streaming and sharing at www.hbo.com and the official True Blood Facebook page: www.facebook.com/trueblood beginning on Wednesday, April 28 and can be seen on HBO starting on Sunday, May 2 and HBO On Demand on Monday, May 3. Subsequent minisodes will have exclusive debuts each week for five weeks on select online sites, followed by HBO.com. The minisodes will make their network premiere every Sunday night immediately after the season 2 encore presentations at 8pm, with HOD premieres each Monday.

"The minisodes provide a wonderful and rare opportunity to take a deeper look into Bon Temps and the characters that live in this colorful town," said Alan Ball, Creator and Executive Producer of True Blood. "The scenes are so much fun, and the performances as stellar as always. I can't wait to share them with everyone, old fans and new."

"We can't think of a better way to quench fans' thirst for True Blood than to give them six, entirely new minisodes that let them step back into the amazing world created by Alan Ball," said Zach Enterlin, Vice President of Advertising and Promotion, HBO. "The minisodes are a perfect way to reward fans of the series while simultaneously exposing new, interested viewers to the show."

As meticulously crafted as the show itself, the True Blood minisodes were shot on location by the series' production team and feature lead characters Sookie, Bill, Eric, Tara, Sam, Jason, Lafayette, Jessica and Pam in all new, original scenes with a nod to past and future storylines. The 3-5 minute minisodes promise to entice "Trubies" as well as potential viewers with scenes that will whet their appetites for things to come.

The minisodes are part of a comprehensive True Blood marketing campaign created by HBO that began in March with a viral video and poster campaign. The campaign will continue through the network premiere and includes everything from screening events, online, mobile and social media outreach, stunts, multi-platform and viral videos and traditional media.

Mixing romance, suspense, mystery and humor, the Emmy(R) and Golden Globe(R)-winning original series takes place in the not-too-distant future, when vampires have come out of the coffin, thanks to the invention of mass-produced synthetic blood that means they no longer need humans as a nutritional source. Centered in the backwoods Louisiana town of Bon Temps, True Blood follows the ongoing adventures and deadly twists and turns that threaten telepathic heroine Sookie Stackhouse (Anna Paquin), her soul mate, 173-year-old vampire Bill Compton (Stephen Moyer), and everyone else around her. Alan Ball (creator of the Emmy(R)-winning HBO series "Six Feet Under") created and executive produces the show, which is based on the best-selling Sookie Stackhouse novels by Charlaine Harris.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO(R) and Cinemax(R) - to approximately 41 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand(R) and Cinemax On DemandSM, as well as HBO GOSM, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile(R), bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

  [april 2010]  


[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
Hosted by Sibley Scoles, the series follows fourteen former BFFs who are forced to confront - and hopefully forget - past differences in order to win a life-changing $100,000 grand prize.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
The new eight-part series premieres Tuesday, October 25 at 10:00/9:00c.

[10/20/16 - 12:27 PM]
BBC America Debuts New Original Co-Production "Undercover" with Two-Night Premiere Event in November
Look for said event on Wednesday, November 16 and Thursday, November 17 at 8:00/7:00c.

[10/20/16 - 11:47 AM]
TLC's "Little People, Big World" Returns with the Roloffs Facing a Whole New Reality
Season 12 rolls out Tuesday, November 22 at 8:00/7:00c on the cable channel.

[10/20/16 - 11:45 AM]
GSN Adds "Wheel of Fortune" to Daytime Schedule Beginning Monday, October 24
In addition, GSN Games has launched Wheel of Fortune(R) Slots: The Ultimate Collection, a new mobile app bringing together a variety of stunning Wheel of Fortune-themed slots games and authentic elements from the TV show.

[10/20/16 - 11:14 AM]
A&E Network to Premiere New Season of Hit Series "Wahlburgers" November 16
Look for back-to-back episodes on Wednesday nights beginning at 10:00/9:00c.

[10/20/16 - 11:04 AM]
Bravo Media's "Top Chef" Announces 8 Returning Chefs Vying for Redemption on the New Season Premiering Thursday, Dec. 1 at 10PM ET/PT
It's the ultimate challenge of old blood versus new, on the Emmy and James Beard Award winning series, as the chefs head to Charleston to battle it out alongside eight talented "Top Chef" newcomers.

[10/20/16 - 09:31 AM]
CBS Orders "Salvation," A New Event Series for Broadcast in Summer 2017
A suspense thriller, the series centers on an MIT grad student and a tech superstar who bring a low-level Pentagon official a staggering discovery - that an asteroid is just six months away from colliding with Earth.

[10/20/16 - 09:07 AM]
Rise and 'Shine... Discovery's "Moonshiners" Returns Tuesday, November 15 at 9PM ET/PT
This season these master whiskey makers are putting everything on the line to evolve their craft and take their handmade liquor to the next level.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 08:33 AM]
Award-Winning Comedian Ricky Gervais Brings Brent Back! David Brent: Life on the Road Premieres on Netflix February 10, 2017
Directed, written and produced by award-winning, comedic genius Gervais, David Brent: Life on the Road sees a documentary crew catching up with the idiosyncratic David Brent from the BBC2's mockumentary "The Office."

[10/20/16 - 07:48 AM]
"Outrageous Acts of Science" Returns to Science Channel for an All New Season October 26 at 9PM
The all-new episodes show mind-blowing displays of science in action while counting down the week's Top 20 videos.

[10/20/16 - 07:35 AM]
OneRepublic to Rock Rotterdam at the 2016 MTV EMAs
The multi-platinum pop-rock quintet will join host Bebe Rehxa and previously-announced performers Bruno Mars, Shawn Mendes, DNCE, Lukas Graham and Zara Larsson on stage.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.