or


[05/12/10 - 08:31 AM]
USA Network to Dramatically Expand Characters Unite Campaign to Combat Prejudice and Discrimination and Promote Diversity and Respect
The expansion will include a large-scale CHARACTERS UNITE celebration on and off-air in November 2010.

[via press release from USA]

USA NETWORK TO DRAMATICALLY EXPAND CHARACTERS UNITE CAMPAIGN TO COMBAT PREJUDICE AND DISCRIMINATION AND PROMOTE DIVERSITY AND RESPECT

Widened Initiative to Include "Characters Unite Month" in November with New On-Air and Online Content and the Introduction of MVPD Community Elements

USA to Partner with Renowned Organization, The Moth, to Hold Community and High School Characters Unite Storytelling Events

NEW YORK, NEW YORK - May 12, 2010 - Following the successful inaugural year of CHARACTERS UNITE, the community affairs campaign to combat prejudice and discrimination, USA Network is dramatically expanding the initiative in 2010 to include themed original programming, MVPD (multichannel video programming distributor) sponsorship opportunities, more expansive digital content, and grassroots community events. The announcement was made today at The 2010 Cable Show in Los Angeles by Bonnie Hammer, president, NBC Universal Cable Entertainment and Universal Cable Productions.

The expansion will include a large-scale CHARACTERS UNITE celebration on and off-air in November 2010, as well as affiliate partnership opportunities. Throughout this newly designated Characters Unite Month, USA, its distributors and partners will shine a spotlight on efforts to fight social injustice and bridge cultural divides with long and short-form programming; extensive digital content including a compelling interactive game; a high school curriculum; and special community events.

"We're confronted by the consequences of intolerance every day, and the stakes have never been higher," said Ms. Hammer. "Our goal is to use every means at our disposal, from USA's national multimedia platforms to market-by-market community outreach, to promote the ideals of diversity, acceptance and respect."

Beginning this fall, USA will roll out several MVPD components for the campaign. The network is teaming up with New York City's non-profit storytelling organization, The Moth, to produce "Mainstage" shows in five select markets across the country. Each event will feature local and celebrity storytellers sharing a true tale of overcoming prejudice or discrimination. In conjunction with the Mainstage events and in partnership with MVPDs, USA and The Moth will train high school students in each of the five select markets to tell their own Characters Unite-themed stories. After-school workshops will culminate in an all-school storytelling assembly, in order to start a dialogue about important issues of diversity, tolerance and respect. USA will also create custom school kits for teachers in high schools across the country that will include storytelling activities based on The Moth workshop series.

Other MVPD opportunities include participation in the Characters Unite Award program to honor local heroes working to promote unity, diversity and civil rights in his/her community.

"We are proud to be harnessing the power of all of our platforms and distributors, and look forward to forging new, strategic partnerships to increase the reach and impact of CHARACTERS UNITE," said Brian Hunt, SVP Marketing & Sales Strategy, TV Networks Distribution, NBC Universal.

As part of the special Characters Unite month, USA Network will unveil a new, original Public Service Announcement (PSA) campaign featuring a call to action for viewers to come together to take a stand against bigotry and intolerance. The Network is also focusing on the development of original programming -- special episodes of USA original series and/or movies in the spirit of CHARACTERS UNITE. Later this month, USA is holding a special meeting in Washington, DC, that will bring together the CHARACTERS UNITE twenty NGO partners and producers/writers from USA's original series to discuss relevant topics, themes and messages to be infused into storylines of upcoming new episodes.

Highlights of new Characters Unite campaign elements include:

MVPD/Community Opportunity:
· Characters Unite-themed storytelling events in five select markets (TBA), in partnership with The Moth
· Moth storytelling workshops and assemblies in high schools in the five select markets
· High school curriculum for schools nationwide
· National and local Characters Unite Awards for individuals making a difference in their communities

On-Air:
· New PSA campaign featuring USA Network stars
· "Characters Unite Showcases" of original and/or acquired themed programming stunts
· Interstitials profiling grassroots heroes fighting prejudice and bigotry

Digital:
· Interactive and fun Characters Unite game that expands horizons and promotes unity
· Tool to allow people to find volunteer opportunities in their own communities
· Real time news and information on Characters Unite-related issues, leaders and events
· Extended exclusive video
· Mobile apps and expanded social networking features

Characters Unite draws on the legacy of USA's original "Erase the Hate" campaign of the 1990s. In 2009, the initiative included an award-winning PSA campaign; the launch of charactersunite.com and the online Pledge for Unity; the first annual Characters Unite Award; and the first-ever Characters Unite Town Hall, moderated by NBC News Special Correspondent Tom Brokaw in Washington, DC.

The Characters Unite twenty non-governmental partners include the Leadership Conference on Civil Rights, the American Association of People with Disabilities, the National Parent Teacher Association, the Federal Law Enforcement Officers Association, the National Council of La Raza, GLAAD, National Council of Women's Organizations, American Federation of Teachers, Anti-Defamation League, American-Arab Anti-Discrimination Committee, Asian American Justice Center, Children's Defense Fund, General Board of Church & Society of The United Methodist Church, Human Rights Campaign, Human Rights First, National Association for the Advancement of Colored People, National Association of Counties, National Congress of American Indians, National Education Association and Southern Poverty Law Center.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About The Moth:

The Moth is an acclaimed nonprofit organization dedicated to the art of storytelling; it was founded in New York in 1997 by poet and novelist George Dawes Green, who wanted to recreate in New York the feeling of sultry summer evenings on his native St. Simon's Island, Georgia. Today, The Moth conducts six ongoing programs-The Moth Mainstage, Moth StorySLAMs, MothSHOP Community Program, The Moth on the Road, MothSHOP Corporate, and the annual Moth Ball-and has presented more than three thousand stories told live on stage, and without notes, from people of all walks of life. The Moth Podcast began in 2008 and is now downloaded over one million times each month. The Moth Radio Hour has been licensed to more than two hundred stations across the country since it's launch in 2009. www.themoth.org

About TV Networks Distribution, NBC Universal TV Networks Distribution, a division of NBC Universal, drives the company's multichannel video platform distribution, marketing and local ad sales for a top-rated cable portfolio of 16 networks (Bravo, Bravo HD, Chiller, CNBC, CNBC HD+, CNBC World, MSNBC, mun2, Oxygen, SCI FI Channel, SCI FI HD, Sleuth, Telemundo, Universal HD, USA Network and USA HD). Reaching nearly 600 million MVPD subscribers, the division also oversees retransmission consent for NBC and Telemundo owned-and-operated stations; the distribution of the Olympics on cable; and the distribution of On Demand (VOD), Pay-Per-View (PPV), and set-top box interactive features to multichannel video programming distributors.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.