or


[05/13/10 - 12:46 PM]
NBC Taps Microsoft Advertising as Preferred Digital Marketing Partner for Launch of Fall Program Lineup
The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

[via press release from NBC]

NBC TAPS MICROSOFT ADVERTISING AS PREFERRED DIGITAL MARKETING PARTNER FOR LAUNCH OF FALL PROGRAM LINEUP

Multi-Screen Campaign Will Reach Broad Audiences with Custom Content and Strategic Targeting

REDMOND, Wash., and UNIVERSAL CITY, Calif. � May 13, 2010 -- NBC and Microsoft Advertising announced today a unique, groundbreaking digital marketing partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing.

"This strategic teaming with Microsoft Advertising will allow NBC to strengthen its ability to attract new viewers via cutting-edge media opportunities," said Stotsky. "We are always searching for unique methods of informing people about our programs and we are fortunate that this fall's lineup promises to be one of NBC's best."

"This partnership is exciting on many different levels, since we are able to offer NBC such a wide variety of audience segments, across a broad spectrum of potential viewers, while getting creative with the content that is right for each property," said Robin Domeniconi, Vice President, US Advertising Sales, Publishing and Marketing. "We are able to tailor NBC's content for each property and screen, from MSN to Xbox to Mobile, and flex our targeting muscle to tell a cohesive story of NBC's brand and fall lineup."

In total, Microsoft Advertising will deploy one of its largest and most comprehensive campaigns ever across 19 digital owned-and-operated properties as well as syndicated partners, which deliver a combined reach of nearly 470 million unique users monthly.

Microsoft Advertising will also develop original branded entertainment content for the campaign, using assets around NBC shows that will be tailored for specific audiences.

NBC's multi-screen digital advertising campaign will kick off on May 17 -- the day NBC announces its new 2010-11 program schedule -- and run though the premiere of the fall programs.

This unprecedented early launch of the NBC marketing campaign is designed to engage TV enthusiasts and influencers so that they can sample, share and discuss the upcoming fall shows. The campaign will feature a myriad of innovative digital advertising components, including multiple takeovers of MSN and Wonderwall, re-messaging to network enthusiasts across Microsoft properties, integration with Bing Visual Search, a mobile dimension and in-game advertising on new Xbox LIVE games.

NBC will also work with Microsoft content experts at MSN TV and MSN Entertainment for a custom-built "Preview to Fall TV" media hub that will go live in conjunction with the announcements of the broadcast networks' Fall schedules.

"Working with NBC to get behind the scenes access to their Fall shows will allow MSN to create custom content that can live in contextually relevant areas that take advantage of Microsoft's multi-screen advertising platforms," said Scott Moore, regional partner executive producer, MSN. "This is a novel way for NBC to promote its new shows, and will help build loyalty with existing fans and capture the attention of new audiences as the fall premiere season draws near."

The campaign will run in the U.S. only. Deal terms were not disclosed. Please visit (our blog site link) to learn more about NBC's multi-screen campaign and its new marketing campaign.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes critically acclaimed comedies like Emmy winners The Office, starring Steve Carell, and 30 Rock, starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include the Law & Order brand and Heroes. Unscripted series for NBC include the hits, The Biggest Loser, Celebrity Apprentice and America's Got Talent. NBC's late-night story is highlighted by The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Last Call with Carson Daly and Saturday Night Live. NBC Daytime's Days of Our Lives consistently finishes among daytime's top programs in the valuable women 18-34 category. Saturday mornings the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series Veggie Tales. For more information visit www.nbc.com.

About Microsoft Advertising:

Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/17/25 - 10:01 AM]
51st Season of "Saturday Night Live" Continues with Three Back-to-Back Shows in November
Miles Teller is on tap to host on November 1, followed by Nikki Glaser on November 8, and Glen Powell on November 15.

[10/17/25 - 09:05 AM]
All-New Season of "The Last Woodsmen" Premieres Friday, November 14 at 9PM ET/PT on Discovery
Deep in the untamed wilderness of the Pacific Northwest, veteran logger Jared Douglas returns to put everything on the line in the new season.

[10/17/25 - 09:01 AM]
Video: "Mob War: Philadelphia vs. The Mafia" - Sneak Peek - Netflix
A brutal mob war between John Stanfa and Joey Merlino plunges '90s Philadelphia into chaos and bloodshed in this captivating true-crime series.

[10/17/25 - 08:31 AM]
Video: "Me late que si" - Official Trailer - Netflix
A desperate, ordinary man, fed up with his misfortune, hatches a daring heist and assembles a very unusual group to attempt the impossible: stealing a live lottery jackpot.

[10/17/25 - 08:00 AM]
"Weapons" Begins Streaming Exclusively on HBO Max October 24
When all but one child from the same class mysteriously vanish on the same night at 2:17 a.m., a community is left questioning who or what is behind their disappearance.

[10/17/25 - 07:01 AM]
Video: "My Secret Santa" - Official Trailer - Netflix
A vivacious single-mom (Alexandra Breckenridge) in need of a job decides to disguise herself as a man in order to get hired as the seasonal Santa at a luxury ski resort.

[10/17/25 - 07:01 AM]
"Euphoria" Season 3 Is Coming Spring 2026
Newly announced cast members include Gideon Adlon, Bill Bodner, Colleen Camp, Danielle Deadwyler, Homer Gere, Jessica Blair Herman, Natasha Lyonne, Hemky Madera, Kwame Patterson, Trisha Paytas, Rebecca Pidgeon, Bella Podaras, Cailyn Rice, Eli Roth, Madison Thompson, Jack Topalian, Sam Trammell, Matthew Willig.

[10/17/25 - 06:01 AM]
Video: "Eloa the Hostage: Live on TV" - Official Trailer - Netflix
This gripping documentary explores the case of a teenage girl who was kidnapped by her ex-boyfriend in one of Brazil's most shocking hostage situations.

[10/17/25 - 06:01 AM]
Apple Is the Exclusive New Broadcast Partner for Formula 1 in the U.S.
Apple TV will deliver comprehensive coverage of Formula 1, with all practice, qualifying, Sprint sessions, and Grands Prix available to Apple TV subscribers.

[10/16/25 - 02:11 PM]
Video: National Geographic Unveils First Look at "Chris Hemsworth: A Road Trip to Remember" - A Powerful and Heartfelt Special Featuring the Global Movie Star on His Most Personal Journey Yet
The one-hour documentary, from Academy Award-nominated filmmaker Darren Aronofsky's Protozoa, Jane Root's Nutopia, and Chris Hemsworth and Ben Grayson's Wild State, premieres November 23 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.

[10/16/25 - 12:58 PM]
Lifetime Announces Annual "It's a Wonderful Lifetime" Holiday Movie Slate Kicking Off November 29th
Featured talent this year includes Brandy Norwood, Kane & Katelyn Brown, Loretta Devine, Debbi Morgan, Arielle Kebbel, Tyler Hilton, James Lafferty, Vivica A. Fox, Jackée Harry, Sy'Rai Smith, Nischelle Turner, Jeffrey Bowyer-Chapman, and others.

[10/16/25 - 12:31 PM]
Video: "The Witcher" Season 4 - Character Trailer - Netflix
Scattered to fates unknown, Geralt, Yennefer and Ciri traverse the war-torn Continent and its countless enemies in the hope of finding each other again.

[10/16/25 - 11:32 AM]
A+E Global Media and Rachael Ray's Free Food Studios Cook Up Expanded Programming Partnership with Over 100 New Episodes Ordered
The network has ordered 110 new episodes of Ray's programming, including new episodes of "Meals in Minutes," that will continue to focus on her approachable and comforting cooking style.