or


[05/13/10 - 12:46 PM]
NBC Taps Microsoft Advertising as Preferred Digital Marketing Partner for Launch of Fall Program Lineup
The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

[via press release from NBC]

NBC TAPS MICROSOFT ADVERTISING AS PREFERRED DIGITAL MARKETING PARTNER FOR LAUNCH OF FALL PROGRAM LINEUP

Multi-Screen Campaign Will Reach Broad Audiences with Custom Content and Strategic Targeting

REDMOND, Wash., and UNIVERSAL CITY, Calif. � May 13, 2010 -- NBC and Microsoft Advertising announced today a unique, groundbreaking digital marketing partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing.

"This strategic teaming with Microsoft Advertising will allow NBC to strengthen its ability to attract new viewers via cutting-edge media opportunities," said Stotsky. "We are always searching for unique methods of informing people about our programs and we are fortunate that this fall's lineup promises to be one of NBC's best."

"This partnership is exciting on many different levels, since we are able to offer NBC such a wide variety of audience segments, across a broad spectrum of potential viewers, while getting creative with the content that is right for each property," said Robin Domeniconi, Vice President, US Advertising Sales, Publishing and Marketing. "We are able to tailor NBC's content for each property and screen, from MSN to Xbox to Mobile, and flex our targeting muscle to tell a cohesive story of NBC's brand and fall lineup."

In total, Microsoft Advertising will deploy one of its largest and most comprehensive campaigns ever across 19 digital owned-and-operated properties as well as syndicated partners, which deliver a combined reach of nearly 470 million unique users monthly.

Microsoft Advertising will also develop original branded entertainment content for the campaign, using assets around NBC shows that will be tailored for specific audiences.

NBC's multi-screen digital advertising campaign will kick off on May 17 -- the day NBC announces its new 2010-11 program schedule -- and run though the premiere of the fall programs.

This unprecedented early launch of the NBC marketing campaign is designed to engage TV enthusiasts and influencers so that they can sample, share and discuss the upcoming fall shows. The campaign will feature a myriad of innovative digital advertising components, including multiple takeovers of MSN and Wonderwall, re-messaging to network enthusiasts across Microsoft properties, integration with Bing Visual Search, a mobile dimension and in-game advertising on new Xbox LIVE games.

NBC will also work with Microsoft content experts at MSN TV and MSN Entertainment for a custom-built "Preview to Fall TV" media hub that will go live in conjunction with the announcements of the broadcast networks' Fall schedules.

"Working with NBC to get behind the scenes access to their Fall shows will allow MSN to create custom content that can live in contextually relevant areas that take advantage of Microsoft's multi-screen advertising platforms," said Scott Moore, regional partner executive producer, MSN. "This is a novel way for NBC to promote its new shows, and will help build loyalty with existing fans and capture the attention of new audiences as the fall premiere season draws near."

The campaign will run in the U.S. only. Deal terms were not disclosed. Please visit (our blog site link) to learn more about NBC's multi-screen campaign and its new marketing campaign.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes critically acclaimed comedies like Emmy winners The Office, starring Steve Carell, and 30 Rock, starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include the Law & Order brand and Heroes. Unscripted series for NBC include the hits, The Biggest Loser, Celebrity Apprentice and America's Got Talent. NBC's late-night story is highlighted by The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Last Call with Carson Daly and Saturday Night Live. NBC Daytime's Days of Our Lives consistently finishes among daytime's top programs in the valuable women 18-34 category. Saturday mornings the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series Veggie Tales. For more information visit www.nbc.com.

About Microsoft Advertising:

Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/14/25 - 09:00 AM]
Video: Hulu Reveals Official Trailer for "The Wonderfully Weird World of Gumball"
Additionally, it's been announced that the series will make its franchise-first debut at San Diego Comic-Con on Saturday, July 26.

[07/14/25 - 09:00 AM]
Video: Prime Video Debuts Trailer and Key Art For Spy Thriller "Butterfly," Starring and Executive Produced by Daniel Dae Kim
As previously announced, all six episodes will debut on Wednesday, August 13.

[07/14/25 - 08:15 AM]
Sean Hannity to Host "Wanted: Dead or Alive" on FOX Nation
Set to premiere on Wednesday, July 16, new episodes will be released weekly and tackle the stories of the infamous John Dillinger, Bonnie and Clyde, Baby Face Nelson, and Ma Barker.

[07/14/25 - 08:00 AM]
Gabby Windey Sets Sail as Host of Hulu's New Unscripted Series "Love Overboard"
Step aboard the ultimate luxury yacht, where sexy singles are ready to mix and mingle... and find love.

[07/14/25 - 08:00 AM]
HBO Original "Harry Potter" Television Series Begins Production
The series will debut in 2027 on HBO and HBO Max where it's available, including in upcoming launch markets Germany, Italy, and the UK.

[07/14/25 - 08:00 AM]
Video: Prime Video Releases First-Look Images and Teaser Trailer for Upcoming Psychological Thriller "The Girlfriend"
All six-episodes will be available September 10 exclusively on Prime Video in more than 240 countries and territories around the world.

[07/14/25 - 07:41 AM]
Welcome to Atlanta: FOX Sports Assembles All-Star Cast for MLB's 95th Midsummer Classic
Live from Truist Park, FOX MLB's lead duo of Emmy Award-winning play-by-play announcer Joe Davis and first-ballot Hall of Famer John Smoltz (eight-time All-Star with the Atlanta Braves) reunite in the booth for their fourth All-Star Game together.

[07/14/25 - 07:15 AM]
Prime Video Announces Six Additional Cast for New Original Series "Bloodaxe"
Karlis Arnolds Avots, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte, and Jesper Christensen join the cast of the historical drama.

[07/14/25 - 07:14 AM]
Icon Award, Presenters, Attendees, and Musical Performances Announced for "The 2025 ESPYS Presented by Capital One," Airing Live Wednesday, July 16 at 8pm ET/ 7pm CT on ABC and Streaming on ESPN+
During this year's event, ESPN will honor former WNBA player Diana Taurasi and former USWNT player Alex Morgan with the Icon Award in recognition of their incredible careers and significant impact on the world of sports.

[07/14/25 - 07:01 AM]
Video: "Hostage" - Official Teaser - Netflix
When the British prime minister's husband is kidnapped and the French president starts receiving threats, both leaders must face an impossible choice.

[07/14/25 - 06:28 AM]
"Shark Tank" Returns This Fall with More Guest Sharks Than Ever Before!
Allison Ellsworth, Chip and Joanna Gaines, Alexis Ohanian, Michael Strahan, and Fawn Weaver are among those on tap.

[07/14/25 - 06:20 AM]
ABC News and Disney+ Announce New Daily Show "What You Need to Know," Premiering Monday, July 21, Exclusively on Disney+
"What You Need to Know" is the fast, fresh way to stay ahead of the conversation as viewers start their day.

[07/14/25 - 06:01 AM]
Video: "Perfect Match" - Season 3 Official Trailer - Netflix
Singles from the Netflix Reality Universe and beyond scheme and strategize their way to a lasting love connection in this spicy dating competition.

[07/14/25 - 01:31 AM]
Netflix Begins Filming "The Map of Longing" with Alicia Falco, Pablo Alvarez, and Georgina Amoros
The series is an adaptation of the novel by Spanish writer Alice Kellen, published by Editorial Planeta.

[07/13/25 - 05:38 PM]
Peacock's "Love Island USA" Crowns Winners of Season 7 & Reunion News
The reunion special will premiere on Monday, August 25 at 6pm PT/9pm ET; while "Love Island Games" returns Tuesday, September 16.