or


[05/13/10 - 12:46 PM]
NBC Taps Microsoft Advertising as Preferred Digital Marketing Partner for Launch of Fall Program Lineup
The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

[via press release from NBC]

NBC TAPS MICROSOFT ADVERTISING AS PREFERRED DIGITAL MARKETING PARTNER FOR LAUNCH OF FALL PROGRAM LINEUP

Multi-Screen Campaign Will Reach Broad Audiences with Custom Content and Strategic Targeting

REDMOND, Wash., and UNIVERSAL CITY, Calif. � May 13, 2010 -- NBC and Microsoft Advertising announced today a unique, groundbreaking digital marketing partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing.

"This strategic teaming with Microsoft Advertising will allow NBC to strengthen its ability to attract new viewers via cutting-edge media opportunities," said Stotsky. "We are always searching for unique methods of informing people about our programs and we are fortunate that this fall's lineup promises to be one of NBC's best."

"This partnership is exciting on many different levels, since we are able to offer NBC such a wide variety of audience segments, across a broad spectrum of potential viewers, while getting creative with the content that is right for each property," said Robin Domeniconi, Vice President, US Advertising Sales, Publishing and Marketing. "We are able to tailor NBC's content for each property and screen, from MSN to Xbox to Mobile, and flex our targeting muscle to tell a cohesive story of NBC's brand and fall lineup."

In total, Microsoft Advertising will deploy one of its largest and most comprehensive campaigns ever across 19 digital owned-and-operated properties as well as syndicated partners, which deliver a combined reach of nearly 470 million unique users monthly.

Microsoft Advertising will also develop original branded entertainment content for the campaign, using assets around NBC shows that will be tailored for specific audiences.

NBC's multi-screen digital advertising campaign will kick off on May 17 -- the day NBC announces its new 2010-11 program schedule -- and run though the premiere of the fall programs.

This unprecedented early launch of the NBC marketing campaign is designed to engage TV enthusiasts and influencers so that they can sample, share and discuss the upcoming fall shows. The campaign will feature a myriad of innovative digital advertising components, including multiple takeovers of MSN and Wonderwall, re-messaging to network enthusiasts across Microsoft properties, integration with Bing Visual Search, a mobile dimension and in-game advertising on new Xbox LIVE games.

NBC will also work with Microsoft content experts at MSN TV and MSN Entertainment for a custom-built "Preview to Fall TV" media hub that will go live in conjunction with the announcements of the broadcast networks' Fall schedules.

"Working with NBC to get behind the scenes access to their Fall shows will allow MSN to create custom content that can live in contextually relevant areas that take advantage of Microsoft's multi-screen advertising platforms," said Scott Moore, regional partner executive producer, MSN. "This is a novel way for NBC to promote its new shows, and will help build loyalty with existing fans and capture the attention of new audiences as the fall premiere season draws near."

The campaign will run in the U.S. only. Deal terms were not disclosed. Please visit (our blog site link) to learn more about NBC's multi-screen campaign and its new marketing campaign.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes critically acclaimed comedies like Emmy winners The Office, starring Steve Carell, and 30 Rock, starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include the Law & Order brand and Heroes. Unscripted series for NBC include the hits, The Biggest Loser, Celebrity Apprentice and America's Got Talent. NBC's late-night story is highlighted by The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Last Call with Carson Daly and Saturday Night Live. NBC Daytime's Days of Our Lives consistently finishes among daytime's top programs in the valuable women 18-34 category. Saturday mornings the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series Veggie Tales. For more information visit www.nbc.com.

About Microsoft Advertising:

Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/22/16 - 04:49 PM]
It's Official: "Bates Motel" Will Close After Season 5
Additionally, Rihanna will appear as Marion Crane in the final season.

[07/22/16 - 04:18 PM]
Video: Starz Releases First Live Action Trailer for "American Gods"
Also, making a very special appearance was Kristin Chenoweth who graced the stage as it was announced she will star in the role of Easter.

[07/22/16 - 03:59 PM]
Gabriel Luna Joins "Marvel's Agents of S.H.I.E.L.D." as Ghost Rider
"Season 4 will unquestionably be the series' biggest, most ambitious story yet, and it all begins with the introduction of one of our greatest legacy characters in Ghost Rider," said Jeph Loeb.

[07/22/16 - 03:45 PM]
Video: Watch Highlights from Thursday's "The Rocky Horror Picture Show" Panel
"Let's Do the Time Warp Again" premieres Thursday, October 20 on FOX.

[07/22/16 - 03:40 PM]
Video: Everyone Is Singing After "Steven Universe" Musical Performance at San Diego Comic-Con
Fans were also treated to an exclusive sneak peek at a brand new episode "Beach City Drift."

[07/22/16 - 01:32 PM]
Video: "The 100" Season 3 Highlight Reel Comic-Con(R) 2016
The sizzle included an all-new voice over by series star Eliza Taylor teasing what fans can expect from the upcoming fourth season.

[07/22/16 - 01:24 PM]
AMC Announces "The Walking Dead" Season Seven Will Debut Sunday, October 23 at 9:00 P.M. ET/PT
Plus: check out the trailers for the new seasons of "The Walking Dead" and "Fear the Walking Dead."

[07/22/16 - 12:45 PM]
Video: Watch the All-New Promo for "Son of Zorn"
Cheryl Hines, Johnny Pemberton and Tim Meadows co-star in the new FOX comedy.

[07/22/16 - 11:36 AM]
Rita Ora to Host VH1's "America's Next Top Model"
Show creator Tyra Banks and Ken Mok continue as executive producers of the iconic modeling competition, with Banks making surprise appearances throughout the season.

[07/22/16 - 11:36 AM]
Samuel Goldwyn Films and CMT Will Hatch Competitive Documentary "Chicken People"
Having launched a dedicated documentary division in 2014, this marks the first theatrical run for a CMT Original doc.

[07/22/16 - 09:03 AM]
Freeform Celebrates Harry Potter's Birthday with a Three-Day Marathon Event, Airing July 29 Through 31
As part of the weekend, starting on Friday, July 29, Freeform will make the documentary "Tom Felton Meets the Superfans" available to watch on the Freeform App.

[07/22/16 - 09:02 AM]
Freeform Begins Production on New Original Series "Famous in Love" from Warner Horizon Television
Based on the novel by Rebecca Serle published by Little, Brown and Company, "Famous in Love" follows ordinary college student Paige as she gets her big break after auditioning for the starring role in a Hollywood blockbuster.

[07/22/16 - 07:09 AM]
Destination America's "Paranormal Lockdown Halloween Special" (WT) Investigates the Site of History's Most Violent Poltergeist Haunting
The two-hour special premieres Friday, October 28 at 9:00/8:00c only on Destination America.

[07/21/16 - 09:27 PM]
"The Rocky Horror Picture Show: Let's Do the Time Warp Again" to Air Thursday, October 20, on FOX
Celebrating 40 years of theatrical distribution - longer than any other film in history - "The Rocky Horror Picture Show" is one of the most popular films of all time, and still plays in movie theaters around the world.

[07/21/16 - 07:30 PM]
Comedy Central Announces Second Season Renewal for "Legends of Chamberlain Heights" at Comic-Con
The first season is set to premiere on Wednesday, September 14, at 10:30 p.m. ET/PT, following the 20th season premiere of "South Park."