or


[05/13/10 - 12:46 PM]
NBC Taps Microsoft Advertising as Preferred Digital Marketing Partner for Launch of Fall Program Lineup
The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

[via press release from NBC]

NBC TAPS MICROSOFT ADVERTISING AS PREFERRED DIGITAL MARKETING PARTNER FOR LAUNCH OF FALL PROGRAM LINEUP

Multi-Screen Campaign Will Reach Broad Audiences with Custom Content and Strategic Targeting

REDMOND, Wash., and UNIVERSAL CITY, Calif. � May 13, 2010 -- NBC and Microsoft Advertising announced today a unique, groundbreaking digital marketing partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. The partnership will be executed through an extensive multi-screen advertising campaign that includes MSN, X-box, Microsoft Mobile and Bing.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing.

"This strategic teaming with Microsoft Advertising will allow NBC to strengthen its ability to attract new viewers via cutting-edge media opportunities," said Stotsky. "We are always searching for unique methods of informing people about our programs and we are fortunate that this fall's lineup promises to be one of NBC's best."

"This partnership is exciting on many different levels, since we are able to offer NBC such a wide variety of audience segments, across a broad spectrum of potential viewers, while getting creative with the content that is right for each property," said Robin Domeniconi, Vice President, US Advertising Sales, Publishing and Marketing. "We are able to tailor NBC's content for each property and screen, from MSN to Xbox to Mobile, and flex our targeting muscle to tell a cohesive story of NBC's brand and fall lineup."

In total, Microsoft Advertising will deploy one of its largest and most comprehensive campaigns ever across 19 digital owned-and-operated properties as well as syndicated partners, which deliver a combined reach of nearly 470 million unique users monthly.

Microsoft Advertising will also develop original branded entertainment content for the campaign, using assets around NBC shows that will be tailored for specific audiences.

NBC's multi-screen digital advertising campaign will kick off on May 17 -- the day NBC announces its new 2010-11 program schedule -- and run though the premiere of the fall programs.

This unprecedented early launch of the NBC marketing campaign is designed to engage TV enthusiasts and influencers so that they can sample, share and discuss the upcoming fall shows. The campaign will feature a myriad of innovative digital advertising components, including multiple takeovers of MSN and Wonderwall, re-messaging to network enthusiasts across Microsoft properties, integration with Bing Visual Search, a mobile dimension and in-game advertising on new Xbox LIVE games.

NBC will also work with Microsoft content experts at MSN TV and MSN Entertainment for a custom-built "Preview to Fall TV" media hub that will go live in conjunction with the announcements of the broadcast networks' Fall schedules.

"Working with NBC to get behind the scenes access to their Fall shows will allow MSN to create custom content that can live in contextually relevant areas that take advantage of Microsoft's multi-screen advertising platforms," said Scott Moore, regional partner executive producer, MSN. "This is a novel way for NBC to promote its new shows, and will help build loyalty with existing fans and capture the attention of new audiences as the fall premiere season draws near."

The campaign will run in the U.S. only. Deal terms were not disclosed. Please visit (our blog site link) to learn more about NBC's multi-screen campaign and its new marketing campaign.

About NBC Entertainment:

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes critically acclaimed comedies like Emmy winners The Office, starring Steve Carell, and 30 Rock, starring Alec Baldwin and Tina Fey. Veteran, award-winning dramas on NBC include the Law & Order brand and Heroes. Unscripted series for NBC include the hits, The Biggest Loser, Celebrity Apprentice and America's Got Talent. NBC's late-night story is highlighted by The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, Last Call with Carson Daly and Saturday Night Live. NBC Daytime's Days of Our Lives consistently finishes among daytime's top programs in the valuable women 18-34 category. Saturday mornings the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series Veggie Tales. For more information visit www.nbc.com.

About Microsoft Advertising:

Microsoft Advertising provides advertisers and publishers with media, tools and services designed to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.

[12/19/14 - 08:00 AM]
FOX's TV Everywhere Content Now Available to More Than 20 Million DirecTV Customers Nationwide
In addition, DirecTV will make the feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo WILD available for out-of-home streaming on the DirecTV Everywhere platform.

[12/19/14 - 07:28 AM]
Travel Channel's Andrew Zimmern Gives Viewers a Tasty Look at Foods That Define Global Locations on New Series "Bizarre Foods: Delicious Destinations"
The 13-episode series, an extension of the popular "Bizarre Foods" franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not-to-be missed dishes.

[12/19/14 - 07:00 AM]
BBC America's "Broadchurch" Premiere Date Change
Season two will now premiere Wednesday, March 4 at 10:00/9:00c.