or


[05/13/10 - 09:34 AM]
NBC Unveils Unprecedented Network Wide Affinity Program, 'Fan It,' Utilizing Social Media to Reward Its Most Dedicated Fans
Users will be able to earn "access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods" and more.

[via press release from NBC]

NBC UNVEILS UNPRECEDENTED NETWORK WIDE AFFINITY PROGRAM, 'FAN IT,' UTILIZING SOCIAL MEDIA TO REWARD ITS MOST DEDICATED FANS

Incentive Based Program Kicks-Off In Conjunction With NBC Upfront to Promote and Encourage Interaction with New and Returning Shows

UNIVERSAL CITY, Calif. - May 13, 2010 - NBC has developed "Fan It," an unprecedented custom-built network wide affinity program that provides exclusive incentives and rewards for fans in return for promoting, interacting with and discussing all of the network's new and returning 2010-11 programs. The program, which utilizes social media platforms including NBC's own myNBC as well as Facebook, Twitter, MySpace and FourSquare, will launch on May 17 and will be an ongoing program at www.nbc.com/fanit.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing and Vivi Zigler, President, NBC Universal Digital Entertainment.

Fans can sign up for the ongoing incentive program by going to www.NBC.com/fanit and log in with their existing MyNBC, Facebook, Twitter or MySpace accounts. Fans earn points by doing simple activities such as watching videos of "The Office" on NBC.com, chatting about "Undercovers" on Twitter, or Liking "Community" on Facebook -- and by getting their friends and followers to click on NBC-related links.

"What better way to spread the word about our shows then with the help of our loyal fans," said Stotsky. "This innovative program creates a win-win opportunity - providing interactive and rewarding experiences, while at the same time broadening the reach of our new and returning programs by harnessing the power of social media."

"This program increases our ability to embrace the enthusiasm of our fans and at the same time reward them with content, merchandise and experiences exclusive to participants," said Zigler. "'Fan It' is a natural extension that will keep users engaged with their favorite shows even when they're not on television."

As users earn points they will be able to redeem them for a variety of rewards including: exclusive access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods and badges and entry into a sweepstakes to win huge show-related prizes.

NBC enjoyed earlier success with the launch of the third season of "Chuck" in January via "Mission: Chuck Me Out," a social media game that rewarded fans of "Chuck" for discussing the show on their social networking profiles. The game resulted in tens of millions of social media impressions.

Fan It was built by NBC in conjunction with social media tracking by ThingFo Inc.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/23/17 - 08:22 AM]
It's a Full House on Season Six of Bravo Media's "Don't Be Tardy..." Premiering Back-to-Back Episodes on Friday, October 6th at 8PM ET/PT
Through marital bliss, teenage drama, a family trip and a horrifying brush with danger, the Biermann's family bond is as solid as a rock.

[08/23/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Another Win
The Peacock easily wins the night among adults 18-49 as well as total viewers.

[08/23/17 - 07:05 AM]
Video: First Look at Netflix's Upcoming Adult Animated Comedy "Big Mouth"
"Big Mouth" is a 10-episode, half-hour edgy adult animated comedy from real-life best friends Nick Kroll and Andrew Goldberg about the glorious nightmare that is teenaged puberty.

[08/23/17 - 06:24 AM]
BBC America's New Thriller "Killing Eve" Commences Filming Across Europe
Starring Sandra Oh and Jodie Comer, the series - a combination of brutal mischief making and pathos - is filled with sharp humor, originality and high stakes action.

[08/23/17 - 06:02 AM]
Hallmark Hall of Fame Original "The Christmas Train" Begins Production Today
Dermot Mulroney, Kimberly Williams-Paisley, Joan Cusack and Danny Glover co-star in the project, due on Saturday, November 25.

[08/23/17 - 05:31 AM]
Maria Menounos and Former Miss America Nina Davuluri Added to Celebrity Judges Panel for the Final Night of "The 2018 Miss America Competition" on ABC
The judges panel will evaluate the contestants' performances in Lifestyle and Fitness, Evening Wear, Talent, Interview and On-Stage questions during "The 2018 Miss America Competition."

[08/22/17 - 11:19 AM]
AMC Announces Casting for Upcoming Series "Lodge 49"
Brent Jennings, Sonya Cassidy, Linda Emond, David Pasquesi and Eric Allan Kramer will join the previously announced Wyatt Russell.

[08/22/17 - 10:45 AM]
Spellbinding Sweets Fill the New Season of "Halloween Baking Championship" Hosted by Comedian John Henson
Carla Hall, Lorraine Pascale and Zac Young will serve as a judges on the new season.

[08/22/17 - 10:30 AM]
"Game of Thrones" Season Finale Debuts This Sunday, Aug. 27
The network notes said installment's total running time is 79 minutes, 43 seconds.

[08/22/17 - 10:00 AM]
Starz Developing a Series Under the Working Title "Black Samurai" with Jerry Bruckheimer Television, RZA's Wu Films, Starring Academy Award(R) Winner Common
The series will follow the character of Robert Sand (Common), a highly-trained American Army Ranger whose life is transformed when he meets a legendary Japanese master who invites him to train as a samurai.

[08/22/17 - 10:00 AM]
Nationwide Casting Call Underway for the Role of "Ralphie Parker" in FOX's Live Musical Production of "A Christmas Story"
"Ralphie" is a bright, but not precocious, nine-year-old boy whose only dream is to get a Red Ryder Range Model Carbine Action BB Gun for Christmas.

[08/22/17 - 09:39 AM]
Video: Netflix Debuts Key Art & Trailer for "Strong Island"
The film will launch on Netflix and in limited theatrical release on September 15.

[08/22/17 - 09:29 AM]
"Jerry Before Seinfeld" Premieres Globally on Netflix September 19
In the hour-long special, Jerry Seinfeld returns to The Comic Strip in New York City for an intimate stand-up set at the club that helped launch his career.

[08/22/17 - 09:09 AM]
Oxygen Media Uncovers "Criminal Confessions" from Executive Producer Dick Wolf Premiering Sunday, October 1 at 7PM ET/PT
The series delves into the psychological showdown that transpires inside actual police interrogation rooms between investigators and suspects and dissects what it takes to yield a confession.

[08/22/17 - 09:05 AM]
MTV Scares Up a Second Season of "Fear Factor" with Ludacris
The 20-episode order of "Fear Factor" from Endemol Shine North America is slated to premiere in 2018.