or


[05/13/10 - 09:34 AM]
NBC Unveils Unprecedented Network Wide Affinity Program, 'Fan It,' Utilizing Social Media to Reward Its Most Dedicated Fans
Users will be able to earn "access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods" and more.

[via press release from NBC]

NBC UNVEILS UNPRECEDENTED NETWORK WIDE AFFINITY PROGRAM, 'FAN IT,' UTILIZING SOCIAL MEDIA TO REWARD ITS MOST DEDICATED FANS

Incentive Based Program Kicks-Off In Conjunction With NBC Upfront to Promote and Encourage Interaction with New and Returning Shows

UNIVERSAL CITY, Calif. - May 13, 2010 - NBC has developed "Fan It," an unprecedented custom-built network wide affinity program that provides exclusive incentives and rewards for fans in return for promoting, interacting with and discussing all of the network's new and returning 2010-11 programs. The program, which utilizes social media platforms including NBC's own myNBC as well as Facebook, Twitter, MySpace and FourSquare, will launch on May 17 and will be an ongoing program at www.nbc.com/fanit.

The announcement was made by Adam Stotsky, President, NBC Entertainment Marketing and Vivi Zigler, President, NBC Universal Digital Entertainment.

Fans can sign up for the ongoing incentive program by going to www.NBC.com/fanit and log in with their existing MyNBC, Facebook, Twitter or MySpace accounts. Fans earn points by doing simple activities such as watching videos of "The Office" on NBC.com, chatting about "Undercovers" on Twitter, or Liking "Community" on Facebook -- and by getting their friends and followers to click on NBC-related links.

"What better way to spread the word about our shows then with the help of our loyal fans," said Stotsky. "This innovative program creates a win-win opportunity - providing interactive and rewarding experiences, while at the same time broadening the reach of our new and returning programs by harnessing the power of social media."

"This program increases our ability to embrace the enthusiasm of our fans and at the same time reward them with content, merchandise and experiences exclusive to participants," said Zigler. "'Fan It' is a natural extension that will keep users engaged with their favorite shows even when they're not on television."

As users earn points they will be able to redeem them for a variety of rewards including: exclusive access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods and badges and entry into a sweepstakes to win huge show-related prizes.

NBC enjoyed earlier success with the launch of the third season of "Chuck" in January via "Mission: Chuck Me Out," a social media game that rewarded fans of "Chuck" for discussing the show on their social networking profiles. The game resulted in tens of millions of social media impressions.

Fan It was built by NBC in conjunction with social media tracking by ThingFo Inc.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/26/15 - 02:01 PM]
HBO Sports Is the Fight Fan's Destination for Mayweather-Pacquiao
The blockbuster welterweight unification title showdown is set for Saturday, May 2 from the MGM Grand Garden Arena in Las Vegas.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 06:00 PM]
Ariana Grande, Fifth Harmony and Becky G Among Top Winners at the 2015 Radio Disney Music Awards
"Disney Channel Presents the Radio Disney Music Awards" airs tomorrow night, Sunday, April 26 at 8:00/7:00c on Disney Channel.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.