or


[05/25/10 - 08:46 AM]
Oxygen Media Challenges America to Burn One Million Calories with 'Dance Your A** Off' Nationwide Tour Kicking Off on June 6
The series returns for its sophomore season on Monday, June 7 at 11:00/10:00c.

[via press release from Oxygen]

OXYGEN MEDIA CHALLENGES AMERICA TO BURN ONE MILLION CALORIES WITH 'DANCE YOUR A** OFF' NATIONWIDE TOUR KICKING OFF ON JUNE 6

CAMPAIGN TO BENEFIT AMERICAN HEART ASSOCIATION

YOPLAIT ABOARD AS NATIONAL TOUR SPONSOR

Coinciding with Second Season Premiere of Hit Series "Dance Your Ass Off" --Five-City Tour Challenges Consumers with 'Dance Off A Million' Initiative

New York, NY - May 25, 2010 -Oxygen Media today announced the second annual "Dance Your A** Off Tour," a five-city tour sponsored by Yoplait and includes the "Dance Off a Million" campaign benefiting the American Heart Association. The high energy, interactive "Dance Your A** Tour" is bringing Oxygen's critically acclaimed, dance/weight loss competition series to consumers for the second year in a row, providing fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Tour features include dance performances, competitions, and tips for healthy living, giveaways and some special guests. Plus, Oxygen will be challenging consumers nationwide to "Dance Off a Million" calories, as part of a promotion to benefit the American Heart Association. Oxygen will make a $15,000 donation to the American Heart Association in the form of five separate checks to the local chapters at each of the five-city events. The tour coincides with the second season launch of "Dance Your Ass Off," the hit dance/weight loss competition series hosted by Mel B, which premieres on Monday, June 7 at 11PM ET/PT on Oxygen.

"After last year's success for both the show and the tour, we are eager to once again reach out to fans and have them experience the fun and healthy benefits of 'Dance Your Ass Off," said Jane Olson, SVP Marketing & Brand Strategy, Oxygen Media. "We are fortunate to have our dance partner, Yoplait, as the sponsor and we look forward to contributing to the American Heart Association with the 'Dance Off a Million' pledge campaign."

"Just as Oxygen's 'DYAO' demonstrates dancing as a fun way to weight loss, Yoplait Light's 30 delicious flavors at around 100 calories helps to outsmart temptation when you're watching your weight. We felt this was a perfect pairing to take to consumers," Laura Eisen, Marketing Manager for Yoplait Light.

"Dancing is just one of many forms of physical activity, which is an essential component of an effective and safe weight management program and we are glad that Oxygen is helping raise awareness of the importance of physical activity through the DYAO tour," said Johnny Lee, M.D., Founders Affiliate American Heart Association Board Member and President, New York Heart Associates, P.C.

Fan favorite contestant Shayla, from the series first season, will emcee the events in all five cities and "Dance Your Ass Off" host Mel B (Spice Girls) will make an appearance at the New York stop in Times Square at the Pedestrian Plaza on Broadway between 42nd and 43rd Street on June 14th.

Each leg of the tour will feature fun, interactive dance performances, contests, and tips as well as a before and after fitness station, where consumers will be able to see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer will offer 5-minute fitness consultations, and consumers will have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Shayla will present a check to the American Heart Association at each stop on the tour. At the "Dance Your A** Off" "Flip Book" station, visitors can create and take home a personalized "Flip Book" of themselves dancing or performing. Other giveaways include branded workout bags, water bottles, headbands, magnets and bumper stickers in addition to the Oxygen DYAO fitness DVD co-produced with Crunch.

The "Dance Your A** Off Tour" will be stepping out in the following cities:

St. Paul, MN - Grand Old Day - Sunday, June 6 - 9:00am - 5:00pm

New Orleans, LA - Vieux to Do - Friday, June 11 - 10:30-11:30 (parade), Saturday, June 12 - 11:00am -7:00pm (tour)

New York, NY - Times Square - Monday, June 14 - 11:00am - 3:30pm, 5:00pm - 9:30pm, at the Pedestrian Plaza on Broadway between 42nd and 43rd Street.

Washington D.C. - Safeway's National BBQ Battle - Saturday, June 26th, 11:00am - 9:00pm; Sunday, June 27th, 11:00am - 7:30pm

Orlando, Florida - Universal Orlando Resort - Friday, July 9th - 6:00pm - 12:00am; Saturday, July 10th - 6:00pm - 12:00am

Extending its commitment to health and wellness even further, Oxygen and the DYAO Tour will make a $15,000 donation to the American Heart Association via the local chapters in each of the tour's five markets. Five checks of $3,000 will be presented by Shayla and participating affiliates.

The "Dance Your A** Off" tour also offers an exclusive distributor sponsorship opportunity in each market, including a consumer "Flip Book Station" that gifts tour visitors with a branded "Flip Book" that shows off their best DYAO moves. Additional affiliate partnership opportunities at each city stop include signage, logo placements within the "Flip Books," a meet and greet with the participants, representation during the American Heart Association's check presentation and the opportunity to bring the "Flip Book Station" and a healthy lunch to employees at each distributors' local call center.

To learn more about the "Dance Your A** Off Tour" and to enter the "Dance Off A Million Sweepstakes" for a chance to win a trip for four to Universal Orlando Resort go to www.Oxygen.com Visitors to the site can get details on the tour route and access photos and information about the "Dance Off A Million" promotion. Consumers can also pledge how many calories they plan to lose in support of "Dance Off A Million" and track how many calories they have burned.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)









[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.

[07/02/15 - 07:35 AM]
NBC Renews New Variety Series "I Can Do That" for Eight-Episode Second Season
"This series thrust our celebrities out of their comfort zones and into exciting, unpredictable situations and they rose to the occasion each week," said Paul Telegdy.

[07/02/15 - 07:09 AM]
Bravo Media's "Married to Medicine" and "Mother Funders" Move to a New Time Beginning Sunday July 5
Both series will now air one hour later: 9:00/8:00c and 10:00/9:00c, respectively.

[07/02/15 - 07:00 AM]
Amid a Sea of Schtick, Nat Geo WILD Presents Some Real-World Reality for the Whole Family
"We are proud to be the only network that dedicates one night every week to wildlife programming," said Geoff Daniels.

[07/02/15 - 06:36 AM]
Discovery Life Channel to Air Exclusive First Interview with Mata Conjoined Twins Family at Home in ABC News Produced Documentary "Conjoined Twins: Miracle Separation"
The one-hour special premieres Thursday, July 16 at 9:00/8:00c.

[07/02/15 - 06:04 AM]
Second Season of Amazon Original Kids Series "Annedroids" is Now Available for Amazon Prime Members in the US and UK
Created by Emmy Award-winning producer/director J.J. Johnson and Sinking Ship Entertainment, the new season features the voice of Geena Davis and is aimed at children aged six through 11.