or


[05/25/10 - 08:46 AM]
Oxygen Media Challenges America to Burn One Million Calories with 'Dance Your A** Off' Nationwide Tour Kicking Off on June 6
The series returns for its sophomore season on Monday, June 7 at 11:00/10:00c.

[via press release from Oxygen]

OXYGEN MEDIA CHALLENGES AMERICA TO BURN ONE MILLION CALORIES WITH 'DANCE YOUR A** OFF' NATIONWIDE TOUR KICKING OFF ON JUNE 6

CAMPAIGN TO BENEFIT AMERICAN HEART ASSOCIATION

YOPLAIT ABOARD AS NATIONAL TOUR SPONSOR

Coinciding with Second Season Premiere of Hit Series "Dance Your Ass Off" --Five-City Tour Challenges Consumers with 'Dance Off A Million' Initiative

New York, NY - May 25, 2010 -Oxygen Media today announced the second annual "Dance Your A** Off Tour," a five-city tour sponsored by Yoplait and includes the "Dance Off a Million" campaign benefiting the American Heart Association. The high energy, interactive "Dance Your A** Tour" is bringing Oxygen's critically acclaimed, dance/weight loss competition series to consumers for the second year in a row, providing fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Tour features include dance performances, competitions, and tips for healthy living, giveaways and some special guests. Plus, Oxygen will be challenging consumers nationwide to "Dance Off a Million" calories, as part of a promotion to benefit the American Heart Association. Oxygen will make a $15,000 donation to the American Heart Association in the form of five separate checks to the local chapters at each of the five-city events. The tour coincides with the second season launch of "Dance Your Ass Off," the hit dance/weight loss competition series hosted by Mel B, which premieres on Monday, June 7 at 11PM ET/PT on Oxygen.

"After last year's success for both the show and the tour, we are eager to once again reach out to fans and have them experience the fun and healthy benefits of 'Dance Your Ass Off," said Jane Olson, SVP Marketing & Brand Strategy, Oxygen Media. "We are fortunate to have our dance partner, Yoplait, as the sponsor and we look forward to contributing to the American Heart Association with the 'Dance Off a Million' pledge campaign."

"Just as Oxygen's 'DYAO' demonstrates dancing as a fun way to weight loss, Yoplait Light's 30 delicious flavors at around 100 calories helps to outsmart temptation when you're watching your weight. We felt this was a perfect pairing to take to consumers," Laura Eisen, Marketing Manager for Yoplait Light.

"Dancing is just one of many forms of physical activity, which is an essential component of an effective and safe weight management program and we are glad that Oxygen is helping raise awareness of the importance of physical activity through the DYAO tour," said Johnny Lee, M.D., Founders Affiliate American Heart Association Board Member and President, New York Heart Associates, P.C.

Fan favorite contestant Shayla, from the series first season, will emcee the events in all five cities and "Dance Your Ass Off" host Mel B (Spice Girls) will make an appearance at the New York stop in Times Square at the Pedestrian Plaza on Broadway between 42nd and 43rd Street on June 14th.

Each leg of the tour will feature fun, interactive dance performances, contests, and tips as well as a before and after fitness station, where consumers will be able to see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer will offer 5-minute fitness consultations, and consumers will have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Shayla will present a check to the American Heart Association at each stop on the tour. At the "Dance Your A** Off" "Flip Book" station, visitors can create and take home a personalized "Flip Book" of themselves dancing or performing. Other giveaways include branded workout bags, water bottles, headbands, magnets and bumper stickers in addition to the Oxygen DYAO fitness DVD co-produced with Crunch.

The "Dance Your A** Off Tour" will be stepping out in the following cities:

St. Paul, MN - Grand Old Day - Sunday, June 6 - 9:00am - 5:00pm

New Orleans, LA - Vieux to Do - Friday, June 11 - 10:30-11:30 (parade), Saturday, June 12 - 11:00am -7:00pm (tour)

New York, NY - Times Square - Monday, June 14 - 11:00am - 3:30pm, 5:00pm - 9:30pm, at the Pedestrian Plaza on Broadway between 42nd and 43rd Street.

Washington D.C. - Safeway's National BBQ Battle - Saturday, June 26th, 11:00am - 9:00pm; Sunday, June 27th, 11:00am - 7:30pm

Orlando, Florida - Universal Orlando Resort - Friday, July 9th - 6:00pm - 12:00am; Saturday, July 10th - 6:00pm - 12:00am

Extending its commitment to health and wellness even further, Oxygen and the DYAO Tour will make a $15,000 donation to the American Heart Association via the local chapters in each of the tour's five markets. Five checks of $3,000 will be presented by Shayla and participating affiliates.

The "Dance Your A** Off" tour also offers an exclusive distributor sponsorship opportunity in each market, including a consumer "Flip Book Station" that gifts tour visitors with a branded "Flip Book" that shows off their best DYAO moves. Additional affiliate partnership opportunities at each city stop include signage, logo placements within the "Flip Books," a meet and greet with the participants, representation during the American Heart Association's check presentation and the opportunity to bring the "Flip Book Station" and a healthy lunch to employees at each distributors' local call center.

To learn more about the "Dance Your A** Off Tour" and to enter the "Dance Off A Million Sweepstakes" for a chance to win a trip for four to Universal Orlando Resort go to www.Oxygen.com Visitors to the site can get details on the tour route and access photos and information about the "Dance Off A Million" promotion. Consumers can also pledge how many calories they plan to lose in support of "Dance Off A Million" and track how many calories they have burned.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)









[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 09:50 AM]
New Episodes of "Super Why!" Soar Onto PBS Kids Starting August 17
Developed for children ages 3-6, the series helps kids explore reading and the alphabet, word families, spelling, comprehension and vocabulary as they follow their favorite Storybrook Village characters on interactive adventures.

[08/01/15 - 09:49 AM]
PBS Kids Premieres All-New Movie, "Curious George 3: Back to the Jungle"
In this adventure-filled feature-length movie, Curious George takes a trip to space but crash-lands in the jungles of Africa, leading to an unforgettable journey with new animal friends.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 04:01 PM]
Raven-Symone Returns to Disney Channel to Guest Star in a Special Episode of Hit Spy Comedy "K.C. Undercover," Monday, September 7
The special one hour episode featuring a tour de force of audacious physical comedy, imagination and unexpected disguises, premieres on said Monday.

[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 01:37 PM]
"Shadowhunters" Star Alberto Rosende to Participate in a Live Twitter Chat with Fans on Tuesday, August 4
Starting at 12:00pm PT/3:00pm ET, fans can tweet Alberto Rosende (@arosende) using #AskAlberto in their message.

[07/31/15 - 01:01 PM]
Starz Releases All New "Blunt Talk" Key Art and Trailer, First Look Photo of Lucy Lawless in "Ash vs Evil Dead," and "Survivor's Remorse" Trailer from TCA
"Blunt Talk" and "Survivor's Remorse" both kick off on Saturday, August 22 on the pay channel.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.