or


[05/26/10 - 12:35 PM]
Cartoon Network Announces Anti-Bullying Campaign, Empowering Youth Bystanders to Take Action
The new series of PSAs will premiere on Friday, October 1 directing viewers to key online resources at CartoonNetwork.com.

[via press release from Cartoon Network]

Cartoon Network Announces Anti-Bullying Campaign, Empowering Youth Bystanders to Take Action

Advisory Board Partners Include Renowned Bullying Prevention Experts, US Departments of Health & Human Services, Justice and Education, and Project Change-MD

CNN to Participate with Anti-Bullying Campaign Through Editorial Features Covering Key Issues & Prevention

Cartoon Network will leverage its influence among kids this fall with a brand new campaign aimed at educating and empowering bystanders to take action to reduce/prevent bullying. The on-air and online initiative will launch in October 2010 to coordinate with the fifth annual National Bullying Prevention Awareness Week (Oct. 4 -10), sponsored by the National Center for Bullying Prevention. Cartoon Network will create a new series of PSAs that will premiere on Friday, Oct. 1, at 9 a.m. directing viewers to key online resources at CartoonNetwork.com developed in coordination with its recently established Bullying Prevention Advisory Board. CNN, sister station to Cartoon Network within Turner Broadcasting System, Inc., also will present a series of editorial features on bullying to provide better understanding and response options for victims, bystanders and adults.

"This has been a growing and critical issue and we knew we had to find the right way to not only engage our audience and others but to also give them the proper tools and knowledge," said Stuart Snyder, president and chief operation officer of Cartoon Network. "The research we started last summer inspired us to seek out nationally recognized experts to advise us on what, if any, positive steps could be taken to help reduce its occurrence. Our ongoing discussions eventually led us to create a campaign directed at the bullying 'participant' who has the most power to affect change�the bystander."

"Research has shown that 75-85% of students in schools are considered witnesses to bullying," added Alice Cahn, Cartoon Network vice president of social responsibility. "Through our work to date with bullying prevention experts we learned there are proven tactics bystanders can use to interrupt and even put an end to a bullying situation. Our goal is to help teach these tactics, as well as to spread awareness of multiple resources kids and adults can access should they find themselves or someone they know in a bullying situation."

Comprised of renowned educators and researchers, as well as private organizations and government agencies, the Cartoon Network Bullying Prevention Advisory Board includes Dr. Ronald Slaby, senior scientist, Education Development Center, Inc. & Center on Media and Child Health, Children's Hospital Boston/Harvard Medical School; Dr. Susan Limber, Clemson University, Institute on Family and Neighborhood Life; Dr. Duane Thomas, University of Pennsylvania, Applied Psychology & Human Development Division; Dr. Anthony Peguero, Miami University, Department of Sociology; Captain Stephanie Bryn, U.S. Department of Health & Human Services' Health Resources and Services Administration; and Robyn Glass, Founder and Executive Director of Project Change's You Have The Power, a peer mentoring program where high school students teach bullying prevention tactics to middle and elementary school students.

"Bullying can be prevented," said Slaby, co-author of the Eyes on Bullying Program. "Our challenge is to prepare ourselves and our children to show respect for others, protect the vulnerable and speak out against bullying."

"Bullying is more prevalent than many adults believe," said Limber, co-author of the internationally renowned and researched Olweus Bullying Prevention Program. "It can have a toxic effect on children and youth, their families, their schools, and other settings where children gather. The good news is that there is lots that can be done to help prevent bullying before it starts and to stop bullying if it does ocur. Children and youth have critical roles to play, together with adults, in these efforts to stop bullying."

Within online curriculum being created at CartoonNetwork.com in partnership with Health Resources and Services Administration's (HRSA) "Stop Bullying Now!" (stopbullyingnow.hrsa.gov) and through key links to partnering organizations, kids and parents alike will be presented with engaging materials providing researched and recommended response actions to a variety of possible bystander circumstances. The material will include tactics bystanders can use to interrupt and address bullying, techniques for turning passive bystanders into active bystanders, further information about the impact bystander behaviors can have in bullying situations; and suggestions for what kids can do proactively to help stop bullying from happening in the first place.

Coinciding with the campaign will be on-air and online reporting on CNN, HLN, CNN.com and CNN Student News to augment the country's awareness of bullying prevention issues through a series of editorial reports. Projected news stories will cover such issues as its psychological affects on children and families, its presence both on school campuses and on popular social websites, and political issues involving state mandated response from teachers and other authorities when bullying reports are filed. CNN's award-winning iReport, where people take part in the news with CNN, also will be collecting first-hand stories around the country this summer from victims and/or witnesses of bullying scenes describing what happened and how they responded to the situation.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. Nightly from 10 p.m. to 6 a.m., Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired entertainment for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About the U.S. Dept. of Health and Human Services & Health Resources and Services Administration

The Health Resources and Services Administration is part of the U. S. Department of Health and Human Services. HRSA is the primary federal agency responsible for improving access to health care services for people who are uninsured, isolated, or medically vulnerable. For more information about HRSA and its programs, visit www.hrsa.gov.

About CNN

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/13/16 - 08:44 AM]
Friday's Broadcast Ratings: ABC Leads the Night Among Adults 18-49
"Shark Tank" and "20/20" post big gains from a week ago.

[02/13/16 - 08:40 AM]
ABC Wins Friday with "Shark Tank" and "20/20" at Season Highs
ABC spins the numbers for Friday, February 12.

[02/13/16 - 08:29 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 12.

[02/12/16 - 05:55 PM]
The Academy Announces Third Slate of Presenters for the 88th Oscars(R)
"The Oscars(R)," hosted by Chris Rock, will air live Oscar Sunday, February 28, on ABC.

[02/12/16 - 02:05 PM]
MTV's Comedy Darlings, "Awkward" and "Faking It" Return with Plenty of Surprises on Tuesday, March 15 at 10PM and 10:30PM ET/PT
The second half of "Awkward" season 5 kicks off at the beginning of summer, a year after we last saw Jenna and her friends.

[02/12/16 - 02:01 PM]
Jamie-Lynn Sigler Signs on to Guest Star on Freeform's Hit Series "Baby Daddy"
Sigler will portray Sarah Gilcrest, the "hot teacher" from Ben's high school days.

[02/12/16 - 01:19 PM]
Discovery Family Channel Celebrates Valentine's Day with a Weekend Filled with Shows Dedicated to Love and Friendship
The network will offer something for every member of the household from animated series such as "Strawberry Shortcake," "My Little Pony" and "Littlest Pet Shop" to special episodes of "Cake Boss" and some beloved films from a recent past.

[02/12/16 - 01:18 PM]
Discovery Family Channel Celebrates President's Day with a Special Programming Line Up
Look for a special presentation of "Broadway at the White House" and the film "The American President" on Monday, February 15.

[02/12/16 - 01:02 PM]
LEGO Star Wars Animated Short Featuring "Star Wars: The Force Awakens" Characters to Debut Monday, February 15 on Disney XD
"Poe to the Rescue" is the first episode in "LEGO Star Wars: The Resistance Rises," a series of all-new animated shorts that take place prior to the First Order's attack on Jakku.

[02/12/16 - 11:04 AM]
Video: "Confirmation" - Long Lead Tease (HBO Films)
The Kerry Washington-led film premieres Saturday, April 16 on the pay channel.

[02/12/16 - 10:22 AM]
Video: "Veep" Season 5 - Clip Tease (HBO)
The series returns for its 10-episode fifth season on Sunday, April 24.

[02/12/16 - 10:15 AM]
Syfy Greenlights Original Sci-Fi Thriller "Prototype" to Pilot
The project centers on three unlikely cohorts who inadvertently stumble upon an invention that challenges the very nature of quantum physics - a discovery which in turn puts their lives in grave danger.

[02/12/16 - 09:39 AM]
Video: AMC Releases a First-Look Trailer for the Upcoming Mini-Series Event "The Night Manager" Premiering on Tuesday, April 19 at 10 PM ET/PT
Tom Hiddleston, Hugh Laurie, Olivia Colman, Tom Hollander and Elizabeth Debicki star in the project.

[02/12/16 - 09:04 AM]
Thursday's Broadcast Ratings: ABC, FOX Split Demo Crown
FOX however is the most-watched network on the night.

[02/12/16 - 09:03 AM]
Showtime(R) Kicks Off Grammy(R) Weekend by Unveiling the Official Trailer for Cameron Crowe's New Music Series "Roadies"
Luke Wilson and Carla Gugino star in the project, premiering Sunday, June 26 at 10:00/9:00c.