or


[05/26/10 - 12:35 PM]
Cartoon Network Announces Anti-Bullying Campaign, Empowering Youth Bystanders to Take Action
The new series of PSAs will premiere on Friday, October 1 directing viewers to key online resources at CartoonNetwork.com.

[via press release from Cartoon Network]

Cartoon Network Announces Anti-Bullying Campaign, Empowering Youth Bystanders to Take Action

Advisory Board Partners Include Renowned Bullying Prevention Experts, US Departments of Health & Human Services, Justice and Education, and Project Change-MD

CNN to Participate with Anti-Bullying Campaign Through Editorial Features Covering Key Issues & Prevention

Cartoon Network will leverage its influence among kids this fall with a brand new campaign aimed at educating and empowering bystanders to take action to reduce/prevent bullying. The on-air and online initiative will launch in October 2010 to coordinate with the fifth annual National Bullying Prevention Awareness Week (Oct. 4 -10), sponsored by the National Center for Bullying Prevention. Cartoon Network will create a new series of PSAs that will premiere on Friday, Oct. 1, at 9 a.m. directing viewers to key online resources at CartoonNetwork.com developed in coordination with its recently established Bullying Prevention Advisory Board. CNN, sister station to Cartoon Network within Turner Broadcasting System, Inc., also will present a series of editorial features on bullying to provide better understanding and response options for victims, bystanders and adults.

"This has been a growing and critical issue and we knew we had to find the right way to not only engage our audience and others but to also give them the proper tools and knowledge," said Stuart Snyder, president and chief operation officer of Cartoon Network. "The research we started last summer inspired us to seek out nationally recognized experts to advise us on what, if any, positive steps could be taken to help reduce its occurrence. Our ongoing discussions eventually led us to create a campaign directed at the bullying 'participant' who has the most power to affect change�the bystander."

"Research has shown that 75-85% of students in schools are considered witnesses to bullying," added Alice Cahn, Cartoon Network vice president of social responsibility. "Through our work to date with bullying prevention experts we learned there are proven tactics bystanders can use to interrupt and even put an end to a bullying situation. Our goal is to help teach these tactics, as well as to spread awareness of multiple resources kids and adults can access should they find themselves or someone they know in a bullying situation."

Comprised of renowned educators and researchers, as well as private organizations and government agencies, the Cartoon Network Bullying Prevention Advisory Board includes Dr. Ronald Slaby, senior scientist, Education Development Center, Inc. & Center on Media and Child Health, Children's Hospital Boston/Harvard Medical School; Dr. Susan Limber, Clemson University, Institute on Family and Neighborhood Life; Dr. Duane Thomas, University of Pennsylvania, Applied Psychology & Human Development Division; Dr. Anthony Peguero, Miami University, Department of Sociology; Captain Stephanie Bryn, U.S. Department of Health & Human Services' Health Resources and Services Administration; and Robyn Glass, Founder and Executive Director of Project Change's You Have The Power, a peer mentoring program where high school students teach bullying prevention tactics to middle and elementary school students.

"Bullying can be prevented," said Slaby, co-author of the Eyes on Bullying Program. "Our challenge is to prepare ourselves and our children to show respect for others, protect the vulnerable and speak out against bullying."

"Bullying is more prevalent than many adults believe," said Limber, co-author of the internationally renowned and researched Olweus Bullying Prevention Program. "It can have a toxic effect on children and youth, their families, their schools, and other settings where children gather. The good news is that there is lots that can be done to help prevent bullying before it starts and to stop bullying if it does ocur. Children and youth have critical roles to play, together with adults, in these efforts to stop bullying."

Within online curriculum being created at CartoonNetwork.com in partnership with Health Resources and Services Administration's (HRSA) "Stop Bullying Now!" (stopbullyingnow.hrsa.gov) and through key links to partnering organizations, kids and parents alike will be presented with engaging materials providing researched and recommended response actions to a variety of possible bystander circumstances. The material will include tactics bystanders can use to interrupt and address bullying, techniques for turning passive bystanders into active bystanders, further information about the impact bystander behaviors can have in bullying situations; and suggestions for what kids can do proactively to help stop bullying from happening in the first place.

Coinciding with the campaign will be on-air and online reporting on CNN, HLN, CNN.com and CNN Student News to augment the country's awareness of bullying prevention issues through a series of editorial reports. Projected news stories will cover such issues as its psychological affects on children and families, its presence both on school campuses and on popular social websites, and political issues involving state mandated response from teachers and other authorities when bullying reports are filed. CNN's award-winning iReport, where people take part in the news with CNN, also will be collecting first-hand stories around the country this summer from victims and/or witnesses of bullying scenes describing what happened and how they responded to the situation.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. Nightly from 10 p.m. to 6 a.m., Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired entertainment for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About the U.S. Dept. of Health and Human Services & Health Resources and Services Administration

The Health Resources and Services Administration is part of the U. S. Department of Health and Human Services. HRSA is the primary federal agency responsible for improving access to health care services for people who are uninsured, isolated, or medically vulnerable. For more information about HRSA and its programs, visit www.hrsa.gov.

About CNN

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."