or


[05/26/10 - 03:32 PM]
Disney/ABC Television Group Announces Disney Junior, a New 24-Hour Channel for Preschoolers and Their Families
In the U.S., the new Disney Junior channel will take the place of the SOAPnet channel, currently available in 75 million homes.

[via press release from ABC]

DISNEY/ABC TELEVISION GROUP ANNOUNCES DISNEY JUNIOR, A NEW 24-HOUR CHANNEL FOR PRESCHOOLERS AND THEIR FAMILIES

Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.

The new Disney Junior brand will also provide affiliate partners with a robust Video-On-Demand offering, a High-definition network and a Spanish language SAP feed.

Disney Junior's animated and live action programming will blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.

The 24-hour Disney Junior schedule will include 200 new episodes annually of both new series, including "Jake and the Never Land Pirates," and current hits, including "Mickey Mouse Clubhouse," "Handy Manny," "Special Agent Oso," "Imagination Movers" and "Jungle Junction." Disney's vast array of classic and contemporary movies, including among others "101 Dalmatians," "Aladdin" and "Little Mermaid," will be showcased.

In the U.S., the new Disney Junior channel will take the place of the SOAPnet channel, currently available in 75 million homes. Prior to the launch of the 24-hour channel, the Disney Junior brand will be introduced on Disney Channel's daily programming block for preschoolers (currently branded Playhouse Disney).

Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group, said: "The launch of Disney Junior in the U.S. is the next step in our global preschool strategy, which began 10 years ago with the premiere of our first dedicated preschool channel in the UK. The decision to ultimately transition SOAPnet to accomplish this was not arrived at lightly. SOAPnet was created in 2000 to give daytime viewers the ability to watch time-shifted soaps, before multiplatform viewing and DVRs were part of our vocabulary. But today, as technology and our businesses evolve, it makes more sense to align this distribution with a preschool channel that builds on the core strengths of our company."

Carolina Lightcap, president, Disney Channels Worldwide, said: "Around the world, our Disney-branded channels are burgeoning, distinguished by the special place Disney has in the hearts of kids -- who delight in our characters and stories -- and parents who trust our commitment to entertaining and helping their preschoolers, kids and tweens grow through engaging, relevant programming." She continued, "By adding a dedicated U.S. channel for preschoolers to our global portfolio, we look forward to enhancing that sense of magical storytelling and parental trust, and expanding our offerings, locally and globally, from morning to night, to deliver more Disney-quality content that will resonate with generations to come."

Outside the U.S., the 22 Playhouse Disney channels and blocks, currently available in 29 languages in 156 countries/territories, reaching over 45 million households, will be rebranded Disney Junior beginning in 2011.

Disney's flagship TV content provider, Disney Channel, is the leader in the Kid and Tween (age 6-14) demographic with hit series (including "Hannah Montana," "Phineas and Ferb" and "Wizards of Waverly Place"), and the gold-standard in original movies for kids and families (including "Camp Rock," "High School Musical"). In the U.S., across all basic cable, Disney Channel Original Movies have produced basic cable's #1 movie with Kids 6-11 and/or Tweens from 2002-09.

For 2009, Disney Channel U.S. was TV's #1 network in Total Day among Tweens 9-14, recording its largest annual Total Viewer and Kid 6-11 audiences in the channel's history, and tied 2007 as its top-rated year in Tweens 9-14. Disney Channel was cable's #2 channel in primetime in Total Viewers, the fourth consecutive year it has ranked either #1 or #2 among all cable networks. Among its target demos, Disney Channel primetime was #1 for the seventh consecutive year among Kids 6-11 and for the ninth consecutive year among Tweens 9-14. Disney Channel's daily Playhouse Disney block delivered all-time highs in Total Viewers, Kids 2-5, Girls 2-5, Boys 2-5 and Women 18-49 for the year.

Disney XD was introduced in February 2009 with a demographic target of Kids age 6-14, especially boys, and has 2010-to-date exceeded the year-ago equivalent period by 32% in Boys 6-14, by 30% in Boys 6-11 and by 34% in Boys 9-14.

About Disney Channels Worldwide:

Disney Channels Worldwide is a portfolio of Disney's successful and burgeoning global kids' TV business -- Disney Channel, Disney XD and Playhouse Disney channels and blocks (soon to be rebranded Disney Junior), which in total reach more than 600 million viewers in over 100 countries in the U.S., Europe, the Middle East, Asia Pacific, Latin America and Africa. This month the Company announced it plans to launch Disney Channels in Russia and South Korea. Radio Disney Network, which has set the radio industry standard for kid and family content over the past decade, is also part of the portfolio. Disney Channels Worldwide is part of the Disney/ABC Television Group and Disney Media Networks, a division of The Walt Disney Company.





  [may 2010]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/21/18 - 05:30 PM]
ABC Picks Up "The Conners" (Working Title) Straight to Series to Premiere This Fall
The series, featuring John Goodman, Laurie Metcalf, Sara Gilbert, Lecy Goranson and Michael Fishman as their beloved Conner characters, is set to air Tuesdays (8:00-8:30 p.m.).

[06/21/18 - 02:49 PM]
Felicity Huffman Joins Angela Bassett and Patricia Arquette in "Otherhood" for Netflix
Cindy Chupack is directing the film, which is based on William Sutcliffe's novel "Whatever Makes You Happy."

[06/21/18 - 02:09 PM]
Netflix Makes Overall Deal with Steven S. DeKnight
Most recently, he was the writer and director on his first feature film "Pacific Rim Uprising."

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 11:31 AM]
Lifetime Greenlights Trio of Movies from Global Best-Selling Author Jane Green for 2019 Movie Event
The first film in the series, "Tempting Fate," will star Alyssa Milano and begins production today in Vancouver.

[06/21/18 - 10:47 AM]
Video: Netflix Reveals Trailer for "Flavors of Youth" from the Producers of "Your Name"
Told in three chapters in three cities, "Flavors of Youth" explores the simple joys of life through sensual memories and how the beating heart of love cannot be defeated by the flow of time.

[06/21/18 - 10:10 AM]
Bravo Media Kicks Off Casting for "Project Runway" Season Seventeen
Returning to its original home on Bravo, the winner of "Project Runway" will take home $250,000, the largest cash prize in series history.

[06/21/18 - 09:55 AM]
Third Season of HGTV Hit "Desert Flippers" Brings More Sizzling Home Renos to Palm Springs
Real estate and home renovation experts Eric and Lindsey Bennett will fix and flip more hot properties in Palm Springs, California, in a new season.

[06/21/18 - 09:52 AM]
Video: Sony Crackle Releases Trailer and Key Art for Summer Original Movie, "Office Uprising," Premiering Thursday, July 19
Brenton Thwaites, Zachary Levi, Jane Levy, Karan Soni, Ian Harding and Alan Ritchson star in the project.

[06/21/18 - 09:10 AM]
Joseph Gordon-Levitt Tapped as Roast Master for the "Comedy Central Roast of Bruce Willis"
The event (#BruceWillisRoast) will tape at the Hollywood Palladium in Los Angeles on Saturday, July 14 and will premiere on Sunday, July 29 at 10:00/9:00c on Comedy Central.

[06/21/18 - 09:03 AM]
Prime Video Exclusive "Zoe" to Launch on July 20
The futuristic love story follows two colleagues, played by Ewan McGregor and Léa Seydoux, at a revolutionary research lab who design technology to improve and perfect romantic relationships.

[06/21/18 - 09:02 AM]
AT&T Audience Network to Bring "Mr. Mercedes Immersive Experience" and Show Panel to 2018 San Diego Comic-Con International
Fans can be the first to play the virtual reality (VR) escape room game, "Mr. Mercedes: Lair Escape," on the HTC Vive Pro - the next generation of VR headsets.

[06/21/18 - 09:00 AM]
"Adventure Time" Minecraft Partnership Expands to Consumer Products; Announces Episode Premiere Date
This special episode titled "Diamonds and Lemons" features Finn and his friends experiencing setbacks and creative triumphs in a fantastic new vision of Ooo.

[06/21/18 - 08:58 AM]
MTV Launches "MTV Studios" After Record Growth on Linear and Digital
The initial slate includes a reimagined version of the feminist icon "Daria"; cult sci-fi hit "Aeon Flux"; groundbreaking reality series "The Real World"; and an update of the Emmy Award-winning coming of age unscripted series "Made."

[06/21/18 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, Gordon Ramsay Lead Demo Race
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.