or


[05/26/10 - 08:10 AM]
Oxygen Partners with Meetup for "Dance Your Ass Off" Launch Premiering Monday, June 7 at 11pm ET/PT
The show will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss.

[via press release from Oxygen]

OXYGEN PARTNERS WITH MEETUP FOR "DANCE YOUR ASS OFF" LAUNCH PREMIERING MONDAY, JUNE 7 AT 11PM ET/PT

Oxygen Media Named as Media Launch Partner of New Platform "Meetup Everywhere"

NEW YORK, NY - May 26, 2010 - Oxygen Media has joined forces with Meetup, a platform that helps people organize local "meetups" and community groups about almost anything, for the recently announced "Dance Off A Million" campaign timed to Oxygen's season premiere of dance/weight loss series "Dance Your Ass Off" on Monday, June 7 at 11 pm ET/PT. Additionally, Oxygen Media was announced as a media launch partner for Meetup's new platform, Meetup Everywhere, a free tool that lets people set up a gathering around a common theme or, in this case, a TV show. The announcement was made today by Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media.

As a Meetup partner, Oxygen's hit series "Dance Your Ass Off" will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss. Oxygen will work with Meetup.com to connect their viewers with each other. Part of this sponsorship deal includes giving back to the participating groups by helping to fund the group's activities for the duration of the sponsorship in an effort to keep their communities and commitment going strong.

"Our audience is so passionate about this show and what it stands for," said Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media. "We wanted to take the social connection we have with them and that they have with each other and find a way to help them take it into their offline lives. Meetup Everywhere is the perfect tool for this. We want them to organize, get together, tune in to the show and join us at OxygenLive.com every Monday at 10pm to have fun and celebrate the contestants meeting their goals while celebrating their own at the same time."

"Good things happen when people meet up," said Andres Glusman, Vice President, Strategy and Community, Meetup.com. "Our new Meetup Everywhere platform makes it infinitely easier for any cause, blogger, brand, maven or media property to enable their readers, fans, and followers everywhere to get Meetups going in their towns. Take a show like 'DYAO,' add Meetups Everywhere and you get a whole different kind of viewing experience."

Meetup's new platform, Meetup Everywhere, helps individuals to arrange Meetups organized around an activity, cause, issue or special occasion. As the media launch partner, Oxygen Media will team up to help fans get together offline and generate excitement about "Dance Your Ass Off" content, programming and events. Viewers will be able to go to www.Oxygen.com and view or create a viewing party in their area. The partnership will kick off with the New York leg of the recently announced "Dance Your Ass Off" tour, a five-city tour sponsored by Yoplait that includes the "Dance Off a Million" campaign benefiting the American Heart Association. The New York leg will take place on Monday, June 14 in Times Square. "Dance Your Ass Off's" Meetup Everywhere initiative will work to encourage fans to get together and "Dance Off a Million" at the tour location or in their own towns.

About Meetup

Meetup is a platform that helps people organize local "Meetups" and community groups about almost anything. Meetups are in-person, informal, local events. Millions of people use Meetup every month to find and organize meetups about all kinds of things (including playgroups, running clubs, book clubs, causes, etc). Meetup offers two products: Meetup Everywhere is designed to help bloggers, brands, causes, mavens, and online communities to spark Meetups everywhere. Meetup Groups helps anyone with a passion create a long-lasting local community group that meets regularly. Meetup Everywhere is free. Meetup Groups charges each group a $12 monthly fee. Meetup's mission is to spark Meetups Everywhere about Most Everything. With over 6 million Meetups scheduled to date, it is well on its way.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.