or


[05/26/10 - 08:10 AM]
Oxygen Partners with Meetup for "Dance Your Ass Off" Launch Premiering Monday, June 7 at 11pm ET/PT
The show will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss.

[via press release from Oxygen]

OXYGEN PARTNERS WITH MEETUP FOR "DANCE YOUR ASS OFF" LAUNCH PREMIERING MONDAY, JUNE 7 AT 11PM ET/PT

Oxygen Media Named as Media Launch Partner of New Platform "Meetup Everywhere"

NEW YORK, NY - May 26, 2010 - Oxygen Media has joined forces with Meetup, a platform that helps people organize local "meetups" and community groups about almost anything, for the recently announced "Dance Off A Million" campaign timed to Oxygen's season premiere of dance/weight loss series "Dance Your Ass Off" on Monday, June 7 at 11 pm ET/PT. Additionally, Oxygen Media was announced as a media launch partner for Meetup's new platform, Meetup Everywhere, a free tool that lets people set up a gathering around a common theme or, in this case, a TV show. The announcement was made today by Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media.

As a Meetup partner, Oxygen's hit series "Dance Your Ass Off" will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss. Oxygen will work with Meetup.com to connect their viewers with each other. Part of this sponsorship deal includes giving back to the participating groups by helping to fund the group's activities for the duration of the sponsorship in an effort to keep their communities and commitment going strong.

"Our audience is so passionate about this show and what it stands for," said Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media. "We wanted to take the social connection we have with them and that they have with each other and find a way to help them take it into their offline lives. Meetup Everywhere is the perfect tool for this. We want them to organize, get together, tune in to the show and join us at OxygenLive.com every Monday at 10pm to have fun and celebrate the contestants meeting their goals while celebrating their own at the same time."

"Good things happen when people meet up," said Andres Glusman, Vice President, Strategy and Community, Meetup.com. "Our new Meetup Everywhere platform makes it infinitely easier for any cause, blogger, brand, maven or media property to enable their readers, fans, and followers everywhere to get Meetups going in their towns. Take a show like 'DYAO,' add Meetups Everywhere and you get a whole different kind of viewing experience."

Meetup's new platform, Meetup Everywhere, helps individuals to arrange Meetups organized around an activity, cause, issue or special occasion. As the media launch partner, Oxygen Media will team up to help fans get together offline and generate excitement about "Dance Your Ass Off" content, programming and events. Viewers will be able to go to www.Oxygen.com and view or create a viewing party in their area. The partnership will kick off with the New York leg of the recently announced "Dance Your Ass Off" tour, a five-city tour sponsored by Yoplait that includes the "Dance Off a Million" campaign benefiting the American Heart Association. The New York leg will take place on Monday, June 14 in Times Square. "Dance Your Ass Off's" Meetup Everywhere initiative will work to encourage fans to get together and "Dance Off a Million" at the tour location or in their own towns.

About Meetup

Meetup is a platform that helps people organize local "Meetups" and community groups about almost anything. Meetups are in-person, informal, local events. Millions of people use Meetup every month to find and organize meetups about all kinds of things (including playgroups, running clubs, book clubs, causes, etc). Meetup offers two products: Meetup Everywhere is designed to help bloggers, brands, causes, mavens, and online communities to spark Meetups everywhere. Meetup Groups helps anyone with a passion create a long-lasting local community group that meets regularly. Meetup Everywhere is free. Meetup Groups charges each group a $12 monthly fee. Meetup's mission is to spark Meetups Everywhere about Most Everything. With over 6 million Meetups scheduled to date, it is well on its way.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)









[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.