[05/26/10 - 08:10 AM]
Oxygen Partners with Meetup for "Dance Your Ass Off" Launch Premiering Monday, June 7 at 11pm ET/PT
The show will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss.

[via press release from Oxygen]


Oxygen Media Named as Media Launch Partner of New Platform "Meetup Everywhere"

NEW YORK, NY - May 26, 2010 - Oxygen Media has joined forces with Meetup, a platform that helps people organize local "meetups" and community groups about almost anything, for the recently announced "Dance Off A Million" campaign timed to Oxygen's season premiere of dance/weight loss series "Dance Your Ass Off" on Monday, June 7 at 11 pm ET/PT. Additionally, Oxygen Media was announced as a media launch partner for Meetup's new platform, Meetup Everywhere, a free tool that lets people set up a gathering around a common theme or, in this case, a TV show. The announcement was made today by Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media.

As a Meetup partner, Oxygen's hit series "Dance Your Ass Off" will sponsor 50 Meetup Groups nationwide, for three months, centered around dance, fitness and weight loss. Oxygen will work with Meetup.com to connect their viewers with each other. Part of this sponsorship deal includes giving back to the participating groups by helping to fund the group's activities for the duration of the sponsorship in an effort to keep their communities and commitment going strong.

"Our audience is so passionate about this show and what it stands for," said Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media. "We wanted to take the social connection we have with them and that they have with each other and find a way to help them take it into their offline lives. Meetup Everywhere is the perfect tool for this. We want them to organize, get together, tune in to the show and join us at OxygenLive.com every Monday at 10pm to have fun and celebrate the contestants meeting their goals while celebrating their own at the same time."

"Good things happen when people meet up," said Andres Glusman, Vice President, Strategy and Community, Meetup.com. "Our new Meetup Everywhere platform makes it infinitely easier for any cause, blogger, brand, maven or media property to enable their readers, fans, and followers everywhere to get Meetups going in their towns. Take a show like 'DYAO,' add Meetups Everywhere and you get a whole different kind of viewing experience."

Meetup's new platform, Meetup Everywhere, helps individuals to arrange Meetups organized around an activity, cause, issue or special occasion. As the media launch partner, Oxygen Media will team up to help fans get together offline and generate excitement about "Dance Your Ass Off" content, programming and events. Viewers will be able to go to www.Oxygen.com and view or create a viewing party in their area. The partnership will kick off with the New York leg of the recently announced "Dance Your Ass Off" tour, a five-city tour sponsored by Yoplait that includes the "Dance Off a Million" campaign benefiting the American Heart Association. The New York leg will take place on Monday, June 14 in Times Square. "Dance Your Ass Off's" Meetup Everywhere initiative will work to encourage fans to get together and "Dance Off a Million" at the tour location or in their own towns.

About Meetup

Meetup is a platform that helps people organize local "Meetups" and community groups about almost anything. Meetups are in-person, informal, local events. Millions of people use Meetup every month to find and organize meetups about all kinds of things (including playgroups, running clubs, book clubs, causes, etc). Meetup offers two products: Meetup Everywhere is designed to help bloggers, brands, causes, mavens, and online communities to spark Meetups everywhere. Meetup Groups helps anyone with a passion create a long-lasting local community group that meets regularly. Meetup Everywhere is free. Meetup Groups charges each group a $12 monthly fee. Meetup's mission is to spark Meetups Everywhere about Most Everything. With over 6 million Meetups scheduled to date, it is well on its way.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.

  [may 2010]  


[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 11:39 PM]
Development Update: Friday, March 16
Updates include: Zachary Knighton latest bound for "Magnum, P.I." at CBS; James Davis to round out NBC's "Friends-in-Law"; and David Tennant to join Jennifer Garner in HBO's "Camping."

[03/16/18 - 12:58 PM]
Paramount Network Presents "It Was Him: The Many Murders of Ed Edwards"
When Wayne Wolfe discovered that infamous serial killer Ed Edwards was his estranged grandfather he became compelled to answer one potentially life-altering question - are killers born, or are they made?

[03/16/18 - 11:30 AM]
USA Network Renews "The Sinner" for Season 2
Season two lures Detective Harry Ambrose (Bill Pullman) back to his hometown in rural New York to assess an unsettling and heart wrenching crime - parents murdered by their 11-year-old son, with no apparent motive.

[03/16/18 - 11:30 AM]
"Elvis Presley: The Searcher," Two-Part Music Documentary Chronicling His Creative Journey, Debuts April 14 on HBO
The project follows his creative journey from childhood through the final 1976 Jungle Room recording sessions.

[03/16/18 - 11:00 AM]
Jake McDorman and Nik Dodani Join the Cast of "Murphy Brown" When It Returns to CBS
McDorman will play Avery, Murphy's millennial journalist son who is following in his mother's footsteps, perhaps too closely, and has his mother's competitive spirit and quick wit.

[03/16/18 - 10:45 AM]
Discovery Gives MacGyver a Run for His Money in All-New Series "Last Outpost"
Backcountry builders Clint Greathouse and Todd Anderson create one-of-a-kind builds, using nothing but recycled parts, out-of-the box creativity, and sheer determination.

[03/16/18 - 09:21 AM]
Food Network Launches New Snapchat Show "Chopped U" Headlined by Lazarus Lynch
New episodes of the six-week show air Sundays on Snapchat's Discover page, and previously released episodes will be available using Snapchat's Search feature.

[03/16/18 - 09:16 AM]
Bradley Whitford, Steve Zahn and Lamorne Morris to Star in National Geographic's "Valley of the Boom," Six-Part Limited Series Set in '90s Tech Bubble from STXtv
John Karna, Oliver Cooper and Dakota Shapiro also star in the project.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/16/18 - 08:02 AM]
Video: Showtime(R) Reveals Premiere Date and Sneak Peek for "Patrick Melrose"
The Benedict Cumberbatch-led drama will launch on Saturday, May 12 at 9:00/8:00c.

[03/16/18 - 07:55 AM]
Freed's Bakery Serves Up More Show-Stopping Cakes in New Season of "Vegas Cakes"
Look for the first of 13 new episodes on Monday, April 2 at 10:00/9:00c.

[03/16/18 - 07:10 AM]
EPIX Captures Espionage Drama "Deep State"
Starring Mark Strong and Joe Dempsie, the gritty new drama is set to premiere on Sunday, June 17 at 9:00/8:00c.

[03/16/18 - 07:06 AM]
"Long Island Medium" Returns to TLC on Sunday, April 8th with All New Emotional Episodes and a Star-Studded Finale
Last December, the season ended with a question mark over Theresa and Larry's relationship as fans followed them through what has been their most emotional and personal journey yet.

[03/16/18 - 07:01 AM]
Adult Swim Kicks Down the Door to the Festival Market
Adult Swim announced today that it is expanding its portfolio of live experiences with the debut of the new Adult Swim Festival, October 6-7, in Downtown Los Angeles.