[06/01/10 - 10:48 AM]
TNT and Curves Join in Summer-Long Strong Woman Challenge
Plus: special sneak-preview screenings of TNT's new drama "Rizzoli & Isles" will be held in Curves locations around the country.

[via press release from TNT]

TNT and Curves Join in Summer-Long Strong Woman Challenge Promotion Includes Teams inspired by TNT's Powerful Female Characters, Free Tuesday Workouts at Curves and More TNT and Curves are joining forces for a new, summer-long promotion that will introduce the strong characters on TNT while also encouraging women to hit the gym. Through the Strong Woman Challenge, women will be empowered to identify their inner strengths, join one of four teams inspired by TNT's lineup of female characters and commit to work out three times a week for six weeks at Curves. As part of the promotion, Curves is opening its doors to non-members by offering free workouts on "Try Us Tuesdays," beginning June 1. In addition, special sneak-preview screenings of TNT's new drama Rizzoli & Isles will be held in Curves locations around the country to kick off the promotion.

"TNT is the home of some of the most powerful female characters on television, with shows like The Closer, HawthoRNe, Saving Grace and the upcoming Rizzoli & Isles," said Tricia Melton, senior vice president of entertainment marketing for TNT, TBS and Turner Classic Movies (TCM). "This promotion with Curves gives us a great opportunity to remind women that like the characters in our shows, they have the power to control their lives both inside and out."

"We want to help women recognize the strong women in their lives and work on building strong qualities in their own lives," said Curves founder Diane Heavin. "This summer, members can encourage the women in their lives to discover their own inner strengths while they challenge their outer strength."

The Strong Woman Challenge will launch during Curves' GirlTime events with a special preview screening of TNT's new drama series Rizzoli & Isles, starring Angie Harmon and Sasha Alexander. At these screenings, women will be invited to sign up for a workout team based on the strong women portrayed in TNT's drama series:

· Team Power, inspired by Brenda Leigh Johnson (played by Kyra Sedgwick) in The Closer, is designed for women who have razor-sharp skills, women who are in charge and women who are known to produce results.

· Team Driven, inspired by Christina Hawthorne (played by Jada Pinkett Smith) in HawthoRNe, is designed for women who lead their lives with heart, strength and composure, even during tough times.

· Team Courage, inspired by Jane Rizzoli and Maura Isles (played by Angie Harmon and Sasha Alexander) in Rizzoli & Isles, is for women who mix a tough-as-nails attitude with a down-to-earth approach or have an analytical mind with stylish flair.

· Team Adrenaline, inspired by Grace Hanadarko (played by Holly Hunter) in Saving Grace, is for women who are bold, empowered and fearless, living their lives to the fullest in an unfiltered, honest way.

Curves and TNT will support the promotion with extensive posters, point-of-purchase displays, window clings and towels, as well as digital outreach through mycurves.com, curves.com, tnt.tv and e-newsletters.

Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to millions of women globally, many of whom are in the gym for the first time. With thousands of locations worldwide, Curves is the world's largest fitness franchise. For more information, please visit: www.curves.com.

TNT, one of cable's top-rated networks, is television's destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Men of a Certain Age, with Ray Romano, Andre Braugher and Scott Bakula; Saving Grace, starring Holly Hunter; HawthoRNe, with Jada Pinkett Smith; Leverage, starring Timothy Hutton; and Dark Blue, starring Dylan McDermott; the upcoming Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; Memphis Beat, with Jason Lee; and Southland, from Emmy�-winning producer John Wells (ER). TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and Numb3rs; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [june 2010]  


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