or


[06/07/10 - 10:39 AM]
CBS Consumer Products and Bebe Stores, InC. to Launch a New Clothing Line Based on the CW's '90210'
The new line will launch in conjunction with new episodes of the hit series' third season this fall.

[via press release from CBS]

CBS CONSUMER PRODUCTS AND bebe stores, inc. TO LAUNCH A NEW CLOTHING LINE BASED ON THE CW'S '90210'

The New Collection Will Appear in Show Episodes and Debut in Stores This Fall

LAS VEGAS, June 7, 2010 - CBS Consumer Products and top women's contemporary speciality store retailer bebe stores, inc. will introduce a branded clothing line - 'bebe for 90210' - based on CBS Television Studios' 90210 television series for The CW.

The apparel partnership program represents an unprecedented collaboration between producers and wardrobe stylists from the show and bebe's creative design team. The line will be introduced simultaneously on-air for viewers and in-stores for consumers. The new line will launch in conjunction with new episodes of the hit series' third season this fall and include styles worn by various characters in the show along with products inspired by the series.

"Working with the 90210 and bebe creative teams was key in developing a fashion-forward apparel collection featuring styles inspired by and seen on the show," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "This collaboration provides seamless integration between the show and retail and will provide fans with the very best quality apparel available for today's hip and contemporary young woman."

"Partnering with 90210 makes perfect sense because there is a natural synergy between our bebe brand and the adventurous energy and sexiness portrayed by the characters in the show," said Manny Mashouf, Founder and CEO of bebe. "With the launch of this integrated marketing and product placement initiative we have created an exclusive 'bebe for 90210' collection that closely aligns with the aspirational spirit of the show."

The apparel program will consist of four collections annually including dresses, tops, bottoms and accessories which will be available in a variety of fabrics and colors targeting the contemporary, stylish and sexy woman. The CW and bebe will support the new line with an integrated marketing campaign along with in-store signage and key positioning within bebe stores. The collection will be available for sale exclusively in select bebe stores nationwide as well as on http://www.bebe.com/.

90210 looks at life through the eyes of a group of friends at West Beverly Hills High School and is an unforgettable journey into the lives, hopes and dreams of those lucky few who call "90210" home. 90210 is produced by CBS Television Studios with executive producer Rebecca Sinclair. 90210 moves to Monday nights at 8 p.m. ET/PT this fall on The CW in the U.S.

###

About CBS Consumer Products

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, and CBS Films. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.

For more information, visit http://www.cbsconsumerproducts.com/.

About bebe

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp, PH8 and 2b bebe brand names. bebe currently operates 305 stores, of which 213 are bebe stores, 33 are 2b bebe stores, 58 are PH8 stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada.





  [june 2010]  
S
M
T
W
T
F
S
  


· 90210 (CW)





[07/26/16 - 11:04 AM]
AMC's Revolutionary War Drama "Turn: Washington's Spies" to Conclude with Fourth and Final Season
The network also announced executive producer and showrunner, Craig Silverstein, has renewed his overall development deal.

[07/26/16 - 10:37 AM]
"Girl in the Box," The Disturbing True Story of a Woman Held Captive for Seven Years, Premieres September 10 on Lifetime, Starring Addison Timlin, Zane Holtz and Zelda Williams
Immediately following the premiere of the film, the two-part special "Colleen Stan: The Girl in the Box," which documents the real-life story of Colleen Stan, will air at 10:00/9:00c.

[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.

[07/25/16 - 01:42 PM]
E!'s Scripted Series "The Arrangement" Begins Production in Vancouver
The 10-episode one-hour series is a multi-layered, Hollywood love story about the darker side of celebrity where nobody is what they seem.

[07/25/16 - 01:38 PM]
Digital Star Hannah Hart Joins Food Network Lineup
Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 12:53 PM]
National Geographic Channel Greenlights Second Season of Critically Acclaimed Series "Breakthrough"
Production has begun on the new season, which is slated to air in spring 2017 in 440 million homes in 171 countries and in 45 languages, as well as on the Spanish language network Nat Geo Mundo.

[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:30 AM]
Michelle Dockery Joins Cast of "Godless" for Netflix
Dockery joins previously announced cast members, including: Jeff Daniels and Jack O'Connell, in the period drama, that is set to premiere worldwide on Netflix in 2017.