or


[06/09/10 - 07:39 AM]
Jason Klarman Promoted to President, Oxygen Media
Since January 2008, Klarman had been General Manager of Oxygen Media.

[via press release from Oxygen]

JASON KLARMAN PROMOTED TO PRESIDENT, OXYGEN MEDIA

NEW YORK - June 9, 2010 - Responsible for the unprecedented growth and rebrand success of the fastest growing women's network on the dial, Jason Klarman has been promoted to President, Oxygen Media, effective immediately. The announcement was made today by Lauren Zalaznick, President, NBC Universal Women & Lifestyle Entertainment Networks to whom Klarman will continue to report. With this promotion, Klarman will add oversight of Oxygen's original programming and development teams to his responsibilities. Since January 2008, Klarman had been General Manager of Oxygen Media, its first since NBC Universal's acquisition in November of 2007.

"Jason has an unparalleled gift for identifying a brand's essence and driving a business from that vantage point," said Zalaznick. "His ability to deliver a message that cuts through the clutter along with keen business acumen has driven the incredible double digit growth at Oxygen these past two and a half years. His unlimited creativity will continue to drive the outsized success that Oxygen has enjoyed under his command."

In year one, Klarman completed a total network rebrand, changing the entire look, feel and attitude of Oxygen by introducing the "Live Out Loud" tagline. Subsequently, under Klarman's watch, Oxygen Media has experienced double and triple digit growth across every platform, with the cable network growing 119% among women 18-34 and 85% among women 18-49.* And since 2008, one hundred new advertisers have partnered with Oxygen Media, with the network's total revenue increasing by more than 30 percent.

With a track record for digital innovation and growth, in December 2009 Klarman oversaw the launch of OxygenLive, a first-ever groundbreaking live two-screen viewer social media experience in which fans discuss, interact and react to a show while it airs -- delivering double-digit ratings increases for the "Bad Girls Club" season four. Since his appointment, Oxygen is now available on-air, online, on mobile devices, on dvd and on tour, allowing Oxygen fans a connection to the network wherever she may be.

Responsible for the strategic scheduling and launch strategies for all key programming franchises, the network's debut of "Dance Your Ass Off" in 2009 became Oxygen's highest rated freshman series in network history; "Tori & Dean: Home Sweet Hollywood" attracted more than one million adults 18-49 for the first time, and the "Bad Girls Club" became its most watched series ever, surpassing the three million viewer mark just this past season, besting the broadcast networks in its last two episodes in the coveted women 18-34 demographic.

Prior to his move to Oxygen, Klarman served as Executive Vice President, Marketing & Digital at Bravo, where he managed the strategy, content and operations for the channel's brand growth and digital portfolio, directing the development of all brand strategy and consumer marketing for Bravo and overseeing Bravo's consumer advertising and on-air promotion. During his tenure he was instrumental in the creation of Bravo Media, an effort to extend the Bravo brand into new commercial ventures including digital, e-commerce, publishing and licensing as well as spearheading Bravo's acquisition of Television Without Pity. In 2005, he led the rebrand of Bravo, transforming the network's on-air and online look with the signature talk bubble logo and "Watch What Happens" tagline, launching campaigns for such hit series as "Project Runway," "Top Chef," "The Real Housewives of Orange County" and "Kathy Griffin: My Life on the D-List." He also re-launched the network's website, transforming the promotional site to a vibrant stand-alone business focused on everything Bravo and everything pop culture.

In 2007, Klarman was named a Promax Brand Builder and was an EMMY finalist for Outstanding Creative Achievement in Interactive Television. In 2006, he was named an Entertainment Marketer of the Year by Ad Age magazine and a Digital Innovator by TV Week.

Klarman joined Bravo in 2004 from TRIO, the much buzzed about pop culture network where he led the branding efforts from May 2001 as the Senior Vice President of Marketing. Prior to TRIO, Klarman held the position of Vice President of Marketing at FOX News, where he worked on the launch of the FOX News Channel and oversaw consumer and trade marketing. Earlier, he held the position of Director of Media Relations at CNBC where he handled media relations for "America's Talking" and oversaw the network's public relations department. Klarman holds BA's in Economics and Political Science from the University of Michigan and an MBA in Marketing and Finance from New York University's Stern School of Business.

* Source: Nielsen Galaxy Explorer, 12/28/09-3/28/10 vs. 10/1/07-12/30/07, Prime (M-Su 8p-11p), Live+7





  [june 2010]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)
· KATHY GRIFFIN: MY LIFE ON THE D-LIST (BRAVO)
· PROJECT RUNWAY (FREEFORM)
· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· TOP CHEF (BRAVO)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.