HBO ENHANCES THE SECOND-SCREEN EXPERIENCE WITH NEW TRUE BLOOD TWITTER MICROSITE

New York, N.Y., June 10, 2010 - HBO has launched a new True Blood Twitter Microsite that will provide an enhanced second-screen experience for fans of the show. The microsite uses Twitter to connect True Blood fans to live conversations, while watching new episodes of season 3 every Sunday. Whether an active contributor or casual observer, fans visiting www.bloodcopy.com will find a True Blood-centric destination where they can share favorite moments, view popular topics, win prizes and more.

Bloodcopy.com will feature weekly "hosts" that will live Tweet during each episode on Sunday nights, initiating conversations, interacting with fans and facilitating giveaways. During this Sunday's premiere, the HBO official True Blood Twitter profile (@TrueBloodHBO) will be the site's first host. In celebration of the first episode, fans will have the chance to win Ultimate Truebie prize packs and unlock virtual badges. Through a first-to-market partnership with social discovery engine Tunerfish.com, fans will also have the opportunity to earn "Truebie" and "Maker" badges by Tweeting while they watch and influencing their friends to do the same. Surprise hosts for future episodes will be announced over the next few weeks.

Other features of the microsite include a customized Trending Topics ("Blood Topics") of the most popular keywords in True Blood Tweets; the ability to sort, search and categorize the True Blood conversation; full Twitter functionality including sign-in and URL shortener directly from the site; and a spoiler alert pop-up screen warning visitors that crucial elements of the show may be revealed. The microsite was built using Twitter's @anywhere technology and will soon be available on additional platforms. The site was designed and developed by Red Interactive Agency, http://www.ff0000.com/.