or


[06/21/10 - 06:12 AM]
Pedigree(R) Food for Dogs and Hallmark Channel Team Up to Help Raise Awareness for Homeless Pets
Said push is tied to the original movie "You Lucky Dog," premiering June 26 on the network.

[via press release from The Hallmark Channel]

PEDIGREE(R) FOOD FOR DOGS AND HALLMARK CHANNEL TEAM UP TO HELP RAISE AWARENESS FOR HOMELESS PETS

Hallmark Channel's Premiere of You Lucky Dog Joins Forces with the sixth annual PEDIGREE(R) Adoption Drive to Encourage Adoption

Nashville, Tenn. and Los Angeles, CA (June 21, 2010) - Hallmark Channel and the makers of PEDIGREE(R) Food for Dogs have shaken paws over a new partnership to help raise awareness of the issue of homeless pets in conjunction with Hallmark Channel's original movie You Lucky Dog. The movie, starring Harry Hamlin, Natasha Henstridge and a border collie named Lucky, premieres on Hallmark Channel June 26th with a hopeful and heart-tugging message about rescuing pets and making them a celebrated part of the family.

The PEDIGREE(R) Brand seemed the perfect partner for Hallmark Channel on this endeavor given their outstanding advocacy for homeless dogs that's best illustrated through the annual PEDIGREE(R) Adoption Drive. A national awareness and fundraising campaign that began in 2005, The PEDIGREE(R) Adoption Drive has generated millions of dollars for dogs in shelters and breed rescue organizations.

"The PEDIGREE(R) Brand is committed to the cause of dog adoption and we've made it our mission to lend a helping hand to the four million dogs that end up homeless each year," said John Anton, marketing director for PEDIGREE(R) Food for Dogs. "The opportunity to partner with Hallmark on this film was one we didn't want to pass up, as it gives us an additional - and high-profile - platform to help raise awareness for our four-legged friends in need and encourage dog lovers everywhere to adopt, volunteer or donate."

From on-air Public Service Announcements and advertising as well as program tie-ins including celebrities involved in You Lucky Dog targeted media and publicity efforts, all involved in the effort will help bring attention to the pet adoption message through the premiere of the movie and beyond.

"Hallmark Channel embraces pets as part of the family, and with the story told in You Lucky Dog, it was natural to extend our love of pets beyond the television screen to make a difference for adopted animals and families who bring them into their lives," said Bill Abbott, President and CEO of Hallmark Channel. "Working with PEDIGREE(R) Food for Dogs has helped ensure the message behind our movie rings true, and we're proud to be a part of such an effort."

It's important to note that adopting a pet is a decision that should not be taken lightly. Caring for a pet is a big responsibility, but most dog lovers will tell you that adding a dog to your family will bring a great deal of joy and happiness. For a wealth of information from how the adoption process works, to guidelines for everyday care and nutrition, to finding a local shelter near you, log onto www.pedigree.com.

About Hallmark Channel

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 90 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the highest-rated cable networks and is the nation's leading network in providing quality family programming. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the greatest family movies of all time. For more information, please visit www.hallmarkchannelpress.com.

About PEDIGREE(R) Brand

PEDIGREE(R) Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE(R) Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. (R)/� Trademarks � Mars, Incorporated 2010





  [june 2010]  
S
M
T
W
T
F
S
  


· YOU LUCKY DOG (HALLMARK)





[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.