ECCENTRIC SCHEMES RETURN TO MTV ON JULY 12TH IN SEASON 3 OF "ROB DYRDEK'S FANTASY FACTORY" MONDAY NIGHTS AT 9:30PM ET/PT

MTV Special "Who is Rob Dyrdek" Premieres July 5th at 11PM ET/PT

Santa Monica, CA (June 30, 2010) - Season 3 of MTV's series "Rob Dyrdek's Fantasy Factory" premieres Monday, July 12 at 9:30pm ET/PT. The iconic skateboarder returns with 12 episodes of his wild fantasies and uniquely wacky ideas, welcoming MTV viewers back into the Fantasy Factory, a 25,000 square-foot warehouse in downtown Los Angeles where Rob and the rest of the cast make dreams come true. In preparation for the new season, an MTV Special titled "Who is Rob Dyrdek" will premiere on Monday, July 5 at 11pm ET/PT. The special is a documentary that looks back on Rob's rise to success and features clips, including never before seen footage, from "Rob & Big", "Fantasy Factory", and the DC video that started his television career.

"Season 3 of Fantasy Factory is without a doubt the most insane season of television I've ever been a part of," said Rob Dyrdek, executive producer and star of "Rob Dyrdek Fantasy Factory."

Season 3 of "Rob Dyrdek's Fantasy Factory" - premieres July 12 at 9:30pm ET/PT

The insanity continues for skateboarding legend and business mogul, Rob Dyrdek, inside the walls of his continually evolving canvas of creativity known as The Fantasy Factory. In the most ridiculous season yet, Rob has created even more possibilities for absurd times and incredible skate sessions by building more ramps and obstacles to what was already a skateboarder's paradise. Some of this season's highlights include the invention of the world's first skateboarding car, jumping out of a five-story building, attempting to get towed onto a big wave in Kauai with the help of Laird Hamilton, and attempting to make the world's most expensive grilled cheese. Rob continues his tradition of discovering new alter egos, adding to his personality repertoire as infomercial-fitness-expert named Barry Bright, and a stylish eighty-year-old man named, Stan. Faithfully along for another chapter in the journey is Rob's young cousin and prot�g�, Chris "Drama" Pfaff, who now finds himself perched atop the concrete skate plaza in a sleek new office alongside Rob. Also returning this season are Rob's painfully awkward skate tech, Scott "Big Cat" Pfaff, the cute, rapping receptionist, Chanel, and Rob's constantly cautious manager, Jeremy. With special guest appearances by Chad Ochocinco, Travis Barker, Laird Hamilton, Danny Way, Ryan Sheckler, The Game, Pharrell, Paul Rodriguez, world champion drifter, Vaughn Gittin, Jr., and pro-skater Torey Pudwill, Season Three is no doubt an instant classic.

Rob Dyrdek's Fantasy Factory is executive produced by Jeff Tremaine, Rob Dyrdek, and Shane Nickerson. Liz Gateley, Lauren Dolgen and Michelle Klepper are the MTV executives in charge of production.

MTV Special "Who is Rob Dyrdek?" - premieres July 5 at 11pm ET/PT

He's a pro skater in the middle of his second successful television series on MTV, he has his very own Fantasy Factory in the middle of downtown Los Angeles, and he's living the life most kids dream about. In this documentary episode, we take a closer look at the road that led Rob to where he is today. Featuring archival and never before seen clips from "Rob & Big", "Fantasy Factory", and the DC Video that started his TV career, this is a must-see for fans of Rob. Narrated by Giovanni Reda, with commentary from Danny Way, Steve Berra, Ken Block, Jeff Tremaine, Ruben Fleischer, Rob's family, and many others, this is the real story of Rob Dyrdek told by the people who know him best.

"Fantasy Factory Season Two" on DVD is now available for pre-order on Amazon.com and includes deleted scenes, behind-the-scenes footage, a tour of the factory and more special features fans are sure to love. The DVD is available through CreateSpace DVD-on-Demand - a solution which manufactures DVDs only in response to customer demand - making it an innovative manufacturing and distribution solution for studios. CreateSpace is part of the Amazon.com group of companies.

About MTV:

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