ION Television Launches Microsite for Primetime Drama Without A Trace
READY TO TACKLE THE TOUGHEST MISSING PERSONS CASE?
ION TELEVISION LAUNCHES INTERACTIVE MICROSITE ON IONTELEVISION.COM TODAY, THURSDAY JULY 1STAND GIVES VIEWERS AND FACEBOOK USERS THE CHANCE TO BE PART OF THE INVESTIGATION
Award-Winning Primetime Drama "Without a Trace" Premieres on ION Television Monday, July 5 with Special Marathon;
Moves to Regular M-F Timeslot on Tuesday, July 6 at 7:00 PM and 8:00 PM, ET
West Palm Beach, FL - July 1, 2010 - For seven years, viewers analyzed and did their best to crack the toughest missing persons cases on television as they watched the hit primetime drama "Without a Trace," which aired on the CBS Television Network until 2009. Now, ION Television viewers will be treated to an opportunity to help crack cases on their own, as the network kicks-off the Monday, July 5 premiere of the award-winning crime drama series with the launch of a multi-tiered interactive web experience that will invite viewers to take part in their own investigation. The microsite (www.iontelevision.com/withoutatrace) goes live on iontelevision.com today, Thursday, July 1st.
Using Facebook, the site heightens the user's personal experience as it draws them into a fictitious missing persons case. After the user logs in via Facebook Connect, the Investigator asks a series of personal questions that are linked to the case, while video of the questioning integrates Facebook content. The user is asked to help get other people involved by inviting Facebook friends. Users not linked to Facebook can still take part in the story and are also encouraged to share the experience with friends and family. The site launch will be supported by an advertising campaign on Facebook in an effort to engage both current ION Television fans as well as new users.
"Without a Trace" premieres on ION Television on Monday, July 5 as a special marathon running from 3:00 PM to 12:00 midnight, ET. Its regularly scheduled weekday (Monday through Friday) timeslot will begin on Tuesday, July 6 at 7:00 PM and 8:00 PM, ET.
Set in New York City, "Without a Trace," follows a special FBI task force known as the Missing Persons Squad, dedicated to finding missing persons by applying advanced psychological profiling techniques. They peel back layers of the victims' lives and trace their whereabouts in an effort to discover whether they've been abducted, are missing by choice, were murdered, have committed suicide or are very simply accident victims. Using the vast resources of the bureau, the team, led by Agent Jack Malone (series star Anthony LaPaglia), races against time in the tight 72-hour window after a disappearance while hope of a recovery is still typically possible. The stories also focus on the personal lives of the team members, and illustrate how their different experiences give them insight�and sometimes traumatic reactions�to certain cases.
The series stars Anthony LaPaglia ("Frasier," "Summer of Sam"), who was nominated for an Emmy(R) Award and won a Golden Globe for his work as Jack Malone, Poppy Montgomery ("Blonde," 50 Ways to Leave Your Lover"), Marianne Jean-Baptiste ("Secrets & Lies"), Enrique Murciano ("Traffic," "Black Hawk Down"), Roselyn Sanchez ("The Game Plan," "Rush Hour 2") and Eric Close ("Now and Again," "Taken")."Without a Trace" is from Jerry Bruckheimer Television in association with CBS Television Studios and Warner Bros. Television. The series was executive produced by Jerry Bruckheimer (the "CSI," series, the upcoming "Chase," the "Pirates of the Caribbean" films), Jonathan Littman (the "CSI" series, the upcoming "Chase" and "The Whole Truth"), Hank Steinberg ("61*," "RFK"), Greg Walker ("Smallville," "The X-Files"), Jan Nash ("Ellen," "Caroline in the City"), Ed Redlich ("The Practice," "Felcity") and David Amann ("The X-Files," "Chicago Hope"), and was created by Steinberg.
About ION Television
ION Television (www.iontelevision.com) is a general entertainment network which reaches over 98 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of CBS Television, NBC Universal, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.