[07/01/10 - 03:05 PM]
NBC Unveils New Edition of 'The Apprentice' on Thursdays (10-11 P.M. Et) as Donald Trump Returns to Put America Back to Work
The new season replaces "Love Bites," which will now premiere later during the 2010-11 season.

[via press release from NBC]


New Version Will Offer the Opportunity of a Lifetime to 16 Candidates Who Have Been Hit Hard by Economy

UNIVERSAL CITY, Calif. - July 1, 2010 - NBC will debut the newly revised edition of its previously announced "The Apprentice" series on Thursdays (10-11 p.m. ET) beginning this Fall.

NBC and Donald Trump want to put America back to work -- and after a long wait, the boardroom will be open again for candidates who have lost their jobs as the network showcases an updated version of the popular original alternative series "The Apprentice," with Trump returning to preside.

"Love Bites," the hour-long romantic comedy anthology series that was previously scheduled for Thursdays (10-11 p.m. ET) beginning this Fall, will premiere later during the 2010-11 season.

"Everyone at the network loves 'Love Bites,' but for a number of reasons, it now makes sense to showcase the comedic anthology series a little later in the new season," said Mitch Metcalf, Executive Vice President, Program Planning & Scheduling, NBC Entertainment. "We're extremely fortunate to have a potent show such as the new and contemporary version of Donald Trump's 'The Apprentice' ready to step into the slot and keep our Thursday lineup moving forward from a position of strength."

Trump will give the opportunity of a lifetime to 16 new candidates ranging in age -- all of whom have been hit hard by the current economic downturn. These will include talented and bright prospects who have lost their jobs with no hope in sight as well as recent college graduates who currently have few if any prospects. Joining Trump will be boardroom advisers Donald Trump Jr., Ivanka Trump and George Ross. Also included among the advisers will be a more focused group of business guest executives in the revolving chair -- both relevant to the tasks at hand and to the corporate employment environment.

The new season of "The Apprentice" -- which just finished shooting this week in New York City -- promises to be an engaging and fresh look at the changing face of corporate America. It will showcase what has turned out to be an incredible cast of candidates, all vying to become "The Apprentice" and all deserving of a fresh start to their careers.

Times have changed since "The Apprentice" first premiered in 2004. Instead of the high-flying rewards enjoyed by winning teams in previous seasons, Trump has re-directed the focus to more meaningful rewards aimed at improving the lives of the candidates. As a result, winning Project Managers will be rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs.

The winner will land a job within The Trump Organization with a six-figure salary.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett and Donald Trump are executive producers.

  [july 2010]  


[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 12:44 PM]
Showtime(R) Debuts Critically-Acclaimed Documentary Film "Listen to Me Marlon" on Saturday, November 14th at 9 PM ET/PT
Directed by Stevan Riley, the film unlocks two-time Oscar(R) winner Marlon Brando's extensive never-before-heard personal audio archive.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:32 AM]
CBS Renews "Zoo," Summer's #1 Scripted Series, For Summer 2016
"'Zoo's' thrilling stories clicked with audiences each week during a very competitive summer," said Glenn Geller.