TV LAND PICKS UP ITS SIZZLING SERIES "HOT IN CLEVELAND" FOR 20 NEW EPISODES

Second Season To Start Production In October 2010

Series Premiere Was The Most Watched Sitcom Telecast In The History Of Cable

Los Angeles, CA, July 7, 2010 -- TV Land announced today the second season pick-up of its hit original scripted sitcom, "Hot in Cleveland." The network will start production of 20 new episodes in October 2010 with a launch tentatively scheduled for January 2011. Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White will return as series regulars for all 20 episodes.

"We are so excited that 'Hot in Cleveland' was embraced by viewers in such a big way," said Larry W. Jones, president, TV Land. "We absolutely love the show and can't wait to see what hilarious new experiences these characters will encounter in the next 20 episodes."

"Hot in Cleveland" airs on Wednesday nights at 10:00 p.m. (ET/PT) and is the network's first foray into original scripted programming. The show debuted June 16 to critical acclaim and record-breaking ratings. The series premiere was the highest-rated and most-watched show in all of cable that day among Adults 18-49, Adults 25-54, Women 18-49, Women 25-54 and Total Viewers according to The Nielsen Company. To date, the series is averaging a 2.1 rating among Adults 25-54, a 2.7 among Women 25-54, a 1.7 among Adults 18-49 and a 2.1 among Women 18-49. The show is delivering 4.7 million total viewers.

Following the domestic success, Endemol has acquired "Hot in Cleveland" for global distribution. The show premiered in Canada on July 5, 2010 and quickly became the #1 ranked new import comedy of the year. The premiere telecast delivered a whopping 1.82 million total viewers, which is the U.S. delivery equivalent of 11.8 million viewers. Endemol will launch the series at MIPCOM 2010.

Filmed in front of a live studio audience, "Hot in Cleveland" is executive produced by Emmy Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy� Award-winning Suzanne Martin ("Frasier," "Ellen") serving as executive producer, show runner and writer.

"Hot in Cleveland" revolves around three fabulous best friends from LA - novelist Melanie Moretti (Valerie Bertinelli), eye-brow archer to the stars Joy Scroggs (Jane Leeves) and former soap star Victoria Chase (Wendie Malick) - who find their lives changed forever when their plane, headed for Paris, makes an unexpected landing. When the friends discover that they are hot in Cleveland, they decide to stay. Starting over, they rent a house that happens to come with a very feisty caretaker (Betty White).

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.