CBS.COM LAUNCHES BIG BROTHER "ULTIMATE FAN" SWEEPSTAKES*, AN INTERACTIVE SOCIAL GAME REWARDING FANS FOR ENGAGEMENT IN ONLINE BIG BROTHER ACTIVITIES

Fans Can Earn Points and Badges by Participating in a Variety of BIG BROTHER Games and Community Offerings on CBS.com; Grand Prize Includes Trip to BIG BROTHER Finale and Chance to Meet Houseguests

SAN FRANCISCO, July 8, 2010 -CBS.com announced today the launch of the BIG BROTHER Ultimate Fan contest, an online interactive social game encouraging fans to earn points and badges based on their participation around CBS.com's BIG BROTHER hub. Each online activity will garner fans a different number of points, such as commenting on a video (5 points), voting in the Best of Big Brother Bracket Challenge (100 points), or becoming a fan of a BIG BROTHER house guest (20 points). Users can also unlock badges by completing specific tasks and by achieving a certain level of points for an activity. As fans continue to complete various activities throughout the site, they will be able to achieve and "unlock" greater levels of badges, bringing them closer to becoming the grand prize winner.

One week before the end of Season 12 of BIG BROTHER, a grand prize winner will be randomly drawn from a pool of the top 25 percent of the highest scorers. The winner will receive a trip to the taping of the BIG BROTHER finale as well as a chance to meet the current season's houseguests.

"As BIG BROTHER continues to be one of the most popular shows every summer, we wanted to redefine the online entertainment experience for fans," says Anthony Soohoo, SVP & GM of Entertainment & Lifestyle at CBS Interactive. "We have created a new interactive platform for BIG BROTHER fans to be connected to, informed and entertained by the show. This sweepstakes is an example of how we can reward fans for their loyalty and show our appreciation for their continued viewership by helping them enhance and expand their BIG BROTHER experience via participation in our online communities and offerings."

BIG BROTHER returns today, Thursday, July 8 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Following the premiere, BIG BROTHER will be broadcast three nights weekly, beginning Sunday, July 11 (8:00-9:00 PM, ET/PT), Wednesday, July 14 (9:00-10:00 PM, ET/PT) and the LIVE eviction show, hosted by Julie Chen, beginning Thursday, July 15 (8:00-9:00 PM, live ET/delayed PT).

BIG BROTHER follows a group of people living together in a house outfitted with over 52 cameras and microphones, recording their every move 24 hours a day. Each week, the House Guests will vote someone out of the house. At the end, the last remaining House Guest will receive the grand prize of $500,000.

BIG BROTHER is executive produced by Emmy Award winning producer Allison Grodner and Rich Meehan for Fly on the Wall Entertainment, in association with Endemol U.S.A.

*NO PURCHASE NECESSARY TO ENTER OR WIN, participation open to legal residents of the United States, 18 or age of majority in their state of residence or older as of the date of entry into the Sweepstakes. Void in Puerto Rico and where prohibited. U.S. law governs this Sweepstakes. The Sweepstakes ends at 9:00 PM, ET on 9/7/10. End date is subject to scheduling changes. See Official Rules at CBS.com.

About CBS Interactive

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