LET THEM EAT CAKE!

BOBBLE HEAD DOLLS, SKELETONS, MINI SWANS, A PIRATE SHIP, AND MORE...

Jaw-dropping, Edible Designs on the New Season of WE tv's AMAZING WEDDING CAKES! Season 3 Premieres Sunday, August 29 at 10pm ET/PT

Virtual Cake Maker, Recipes & Web-Only Cake Creations at WEtv.com

New York, NY - July 21, 2010 - If you think the bride and groom are the main attraction at a wedding... wait until you lay your eyes on the dessert! No truly special event is complete without a statement cake and for some couples, it's what makes or breaks their wedding day. On Sunday, August 29 at 10pm ET / PT, WE tv's popular series AMAZING WEDDING CAKES returns for a brand-new season with more jaw-dropping edible artistry. For the talented designers and bakers featured in the series, it's their job to create a decadent and unbelievable visual confection that is the embodiment of the bride and groom's wishes... no matter how over-the-top, unique and detail-oriented that might be! AMAZING WEDDING CAKES joins WE tv's "Ultimate Wedding Sunday" night line-up with each episode featuring three bakeries.

WE tv heads back to your favorite high-end cake shops to reveal all -new fondant-ridden, labor-intensive projects that yield some of the most awesome works of art to date. Whether it's a traditional or non-traditional wedding cake, engagement, anniversary, bridal shower or groom's cake, for the CakeGirls (Chicago), Merci Beaucoup Bakery (Los Angeles), Cake Alchemy (New York) and Christopher Garren's Cakes (Orange County), no tier is too tall, no request is too crazy and no element is left inedible. Each bakery houses its own unique set of personalities and creative types, and with a job as stressful and detail-oriented as these, anything goes!

Among the many cakes viewers will see, highlights include: a bobble head groom's cake; 80 mini swan cakes; a replica of a vintage Mustang car; a butter cream pirate ship creation; an All-American "diner"-inspired cake, with milk shake topper; a cake for a picnic wedding reception, complete with ants and a unique cake topper; a cheesecake groom's cake depicting an actual wheel of cheese; a topsy-turvy, gravity-defying teacup cake for a bridal shower; a cake for a "Pantry" shower, where the gifts are the ingredients for a "recipe for a great marriage"; "Alice in Wonderland"- and "Edward Scissorhands"-inspired cakes; a skeleton cake for a couple getting married on Halloween; and more.

AMAZING WEDDING CAKES is produced by WE tv and Film Garden. Executive Producer for WE tv is Annabelle McDonald.

VIRTUAL CAKE MAKER, RECIPES & WEB-ONLY CAKE CREATIONS AT WETV.COM

Visit www.WEtv.com/amazing-wedding-cakes for recipes from the bakeries, an interactive cake maker where you can create your own virtual wedding cake design, personality quizzes (What's your wedding cake style?), bios, blogs and photos from the bakers. Exclusive video extras include web-only cake creations, tricks of the trade tips, and sneak-peeks of each episode.

About WE tv

WE tv (www.WEtv.com), a subsidiary of Rainbow Media Holdings LLC, offers compelling, entertaining stories that focus on key life stages of a modern woman, from getting married to having children and raising a family. Available in nearly 77 million homes, the network's original programming includes the critically acclaimed, viewer favorite The Locator (the network's most-watched series ever), the poignant, and often comical, real-life story of a family raising multiple toddlers, Raising Sextuplets, and a robust line-up of wedding series, including the hit show Bridezillas, Amazing Wedding Cakes and My Fair Wedding with David Tutera. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.

WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The network's newest initiative, WE Volunteer (www.wevolunteer.tv), is a call-to-action for women to become more involved in their communities by volunteering one full day - just 24 hours - of community service to make a difference in someone else's life.