Mother-Daughter Pairs Give Each Other Head-to-Toe Make-Overs in WE tv's New Reality Series, YOU'RE WEARING THAT?!? Premiering August 19 at 10 PM ET/PT

Kimberley Locke, Charlene Tilton and Annie Duke among Featured Celebrities Confronting Fashion Conflicts with Humor and Motherly Love

Catch Host Luciene Salomone in WEtv.com's FASHIONISTA ON THE STREET Web Series and Enter to Win a Fabulous $1000 Shopping Spree and Trip to New York City

New York - July 13, 2010 - "Honey, there's no way I'm letting you out of the house in that outfit." "Mom, please put something else on, you're embarrassing me!" Fashion fist-a-cuffs between mothers and daughters are inevitable and wardrobe wars have been waged since the beginning of time. WE tv sets out to make peace in these complex, but loving mother-daughter relationships with its new half-hour original series, YOU'RE WEARING THAT?!? premiering with back-to-back episodes Thursday, August 19th at 10PM ET/PT. While mothers scoff at their daughters' sense of style (or lack thereof) and daughters are not shy about expressing their disdain for mom's wardrobe choices, Luciene Salomone, New York-based stylist and YOU'RE WEARING THAT?!? host, has a very clear goal: to help these ladies find common ground and develop a mutual respect for each other's style sensibility. The premiere season of this nine-part series features celebrity mother/daughter duos including former "American Idol" alum, Kimberley Locke; Charlene Tilton, star of the hit 80s series, "Dallas," and professional poker player, Annie Duke.

YOU'RE WEARING THAT?!? features nine mother-daughter pairs, who candidly share opinions about the other's fashion choices, often uncovering issues simmering below the surface. From a mom in off-the-shoulder fishnet tops and her daughter's towering silver moon boots, to a mom's multi-colored spandex and a daughter's all-plaid everything, these women share their love, hate and often telling explanations of each other's fashion-challenged wardrobes. Throughout the process, stylist Luciene provides expert advice on how both can freshen up her style, while addressing some of their underlying relationship issues. Each pair is tasked with shopping for the other, forcing them to put their opinions of what their vision for the other's style should be into action. The duos are transformed with flattering new wardrobes and by journey's end, strengthen the important bond they share.

YOU'RE WEARING THAT?!? host Luciene provides input and inspiration to the women as they re-style the other's wardrobe and learn to feel confident in what they wear. A professional fashionista (and mother to her own stylish 10-year-old), Luciene is the former Director of Special Services for Bergdorf Goodman and a graduate of New York's Fashion Institute of Technology. Part referee, part therapist and part stylist, Luciene helps the women to make some much-needed changes in their wardrobes.

FASHIONISTA ON THE STREET WEB SERIES AT WETV.COM

WE tv introduces ambush-style, on-the-street makeovers as part of a new web series entitled FASHIONISTA ON THE STREET. In this exclusive wetv.com series launching August 5th, Luciene Salomone ambushes mothers and daughters on the streets of New York City, doling out Big-Apple-style therapy sessions as she quickly assesses the style and relationships between the two women. Luciene offers advice and style tips for those guilty of serious fashion crimes. Also viewers can enter the YOU'RE WEARING THAT?!? sweepstakes to win the fabulous trip for two to New York City, a consultation with Luciene and a $1000 dollar shopping spree.

"In my experience, I have seen how fashion plays an influential role in how women feel about themselves, and others - even their daughters," says Luciene. "I think an important part of our series is how the mothers and daughters learn to work together to contribute to each other's transformations. It's about confidence, love and having fun together!"

YOU'RE WEARING THAT?? is produced by WE tv and Authentic Entertainment. Executive Producer for WE tv is Annabelle McDonald.

This season's episodes include:

SPECIAL FULL - HOUR SEASON PREMIERE
EPISODE 1: CHRISTINE & KIMBERLEY LOCKE
PREMIERES THURSDAY, AUGUST 19 AT 10PM ET/PT

Daughter Kimberley Locke, "American Idol" alum, struggles to express her personality through fashion while living in the public eye. Her mother, Christine, a recent breast cancer survivor, has been wearing baggy clothes that hide her figure. Both work with Luciene to find stylish, personalized pieces that strengthen their confidence in every way.

EPISODE 2: LISETTE & ASHLEY
PREMIERES THURSDAY, AUGUST 19 AT 10:30PM ET/PT
Lisette and daughter Ashley are at their wit's end with one another's fashion choices! Daughter Ashley is a high school graduate about to enter the job market, and her mother is concerned she won't be taken seriously because of her tight clothing and body piercings. Lisette often wears outfits that are too young for her age and it is a source of embarrassment for Ashley. Fortunately, Luciene has the skills to help these women put their differences aside and start dressing for success.

EPISODE 3: CHARLENE TILTON & CHERISH
PREMIERES THURSDAY, AUGUST 26 AT 10PMET/PT
Mother Charlene Tilton is best known for starring in the hit TV show "Dallas," and has the tendency to wear loudly colored, patterned pieces that went out of style at the close of the 80's. Daughter Cherish is a 27-year-old singer/songwriter who rides a Harley and dresses in oversized, boyish and drab-colored clothes. Both need stand-out looks that will represent their modern sensibilities and personalities, and get them noticed for the right reasons. Calling YOU'RE WEARING THAT?!?! for help!

EPISODE 4: JANE & CHRISTINE
PREMIERES THURSDAY, SEPTEMBER 2 AT 10PM ET/PT
Daughter Christine, a busy college co-ed, puts little-to-no effort into her appearance, wearing gym clothes even when she's not working out. Mother Jane is a recently divorced, busy mom of three, who also puts minimal effort into her appearance. Together this mother/daughter duo will learn how to expand their wardrobe styles beyond athletic clothes and embrace new, mature looks that suit their evolving lifestyles.

EPISODE 5: ANNIE DUKE & MAUD
PREMIERES THURSDAY, SEPTEMBER 9 AT 10PM ET/PT
Mother Annie Duke is a world-famous professional poker player looking to shake her outdated, monochromatic, 80's rocker-chick look. Her 14-year-old daughter Maud has yet to develop a style of her own and wears jeans and t-shirts daily. Luciene's challenge is to teach Maud how to learn to take some fashion risks while giving Annie's wardrobe an age-appropriate overhaul.

EPISODE 6: JANINE & LILLY
PREMIERES THURSDAY, SEPTEMBER 16 AT 10PM ET/PT
16-year-old Lilly and her mother Janine have just moved from Seattle, WA to Hollywood, CA with the hope of a fresh start. Lilly wears drab, oversized clothes that she uses to hold onto the sadness associated with the loss of her father years earlier. Janine, on the other hand, tends to wear unflattering, tent-like dresses and has an overall unkempt style. With this head-to-toe overhaul and a dose of confidence, this process will hopefully mark a new chapter of rebirth for both mother and daughter.

EPISODE 7: DESIREE & ALANA
PREMIERES THURSDAY, SEPTEMBER 23 AT 10PM ET/PT
Daughter Alana is a 15-year-old high school student who loves fashion but incorporates too many trends at one time. She's approaching her "Sweet 16" party and her mother Desiree wants to be sure Alana's full-figured body is well dressed while remaining age-appropriate. Desiree is a busy career mom of three whose wardrobe is boring and out of date. Luciene works her magic with uplifting results for both Alana and Desiree.

EPISODE 8: BOLETTE & SARAH
PREMIERES THURSDAY, SEPTEMBER 30 AT 10PM ET/PT
Daughter Sarah is a 27-year-old nursing student with a rebellious attitude toward fashion whose boyish wardrobe hides her feminine side. Mother Bolette is an ER registered nurse who is addicted to terrycloth towel-dresses. They constantly bicker over each other's questionable sense of style, causing real tension between the mother and daughter, creating a desperate need for a professional style referee.

SEASON FINALE
EPISODE 9: SIOBHAN & ELISE
PREMIERES THURSDAY, OCTOBER 7 AT 10PM ET/PT
Mother Siobhan has a closet full of outdated duds, including loud floral shirts and hyper-colored spandex and leggings. She is ready to begin picking up the pieces of her life after the sudden death of her husband last year. Daughter Elise, a 24-year-old student readying to enter the job market, is also mourning her father and tries to keep his memory alive by wearing anything plaid, his favorite. This episode is about healing and moving forward, and Siobhan and Elise learn to embrace the next phases of their lives with Luciene's help.

About WE tv

WE tv (www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, offers compelling, entertaining stories that focus on key life stages of a modern woman, from getting married to having children and raising a family. Available in nearly 77 million homes, the network's original programming includes the critically acclaimed, viewer favorite The Locator (the network's most-watched series ever), the poignant, and often comical, real-life story of a family raising multiple toddlers, Raising Sextuplets, and a robust line-up of wedding series, including the hit show Bridezillas, Amazing Wedding Cakes and My Fair Wedding with David Tutera. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.

WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The network's newest initiative, WE Volunteer (www.wevolunteer.tv), is a call-to-action for women to become more involved in their communities by volunteering one full day - just 24 hours - of community service to make a difference in someone else's life.