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[07/29/10 - 06:48 AM]
FOX Broadcasting Company and Vanity Fair Magazine Partner on First-Ever Promotion for New Drama "Lone Star"
A DVD featuring the premiere episode will be included in the October issue.

[via press release from FOX]

FOX BROADCASTING COMPANY AND VANITY FAIR MAGAZINE PARTNER ON FIRST-EVER PROMOTION FOR NEW DRAMA "LONE STAR"

DVD of Premiere Episode Will Be Available in October Issue of Magazine

Full Preview of LONE STAR Pilot Available to Users Who Download October Issue of VANITY FAIR on the iPad

LONE STAR Premieres Monday, September 20, on FOX

Fox Broadcasting Company (FOX) and Vanity Fair Magazine have launched a cross-platform partnership to promote the network's compelling new drama series, LONE STAR. For the first time ever, Vanity Fair will include a special DVD insert of a network pilot in the magazine. The DVD, featuring the premiere episode of LONE STAR as well as a trailer for the upcoming 20th Century Fox film "Wall Street: Money Never Sleeps," will be included in the October issue. In addition, the full-length premiere will be available to users who purchase and download the October issue through Vanity Fair's iPad app.

When users launch Vanity Fair's iPad app, they will be able to watch the full-length premiere episode of LONE STAR. FOX is the first network to make a full pilot available for preview via Vanity Fair's iPad app. The October issue arrives on newsstands on September 7, and the LONE STAR premiere will be viewable on the iPad app for two weeks. Following that, an extended preview of the series will be available in lieu of the full episode.

"LONE STAR is a lush, sophisticated, sexy drama full of complex characters, which makes Vanity Fair a perfect promotional partner," said Joe Earley, President of Marketing and Communications for FOX. "The central story is about a charismatic young man leading two lives, both of which are cons. It's the kind of story you could find in the magazine, and we believe their readers will enjoy the series."

"We like to provide a certain level of access to our readers, and this partnership with FOX is an ideal opportunity for us, and the perfect fit," said Vanity Fair Vice President and Publisher Edward Menicheschi. "Whether you buy the magazine on the newsstand, or via your iPad, you'll be able to see an exciting new show a couple of weeks before it debuts. This is just another way of keeping our audience involved in the cultural conversation."

LONE STAR premieres Monday, Sept. 20 (9:00-10:00 PM ET/PT) on FOX. The series centers on a charismatic and brilliant schemer - BOB ALLEN (newcomer James Wolk) - who has meticulously constructed two lives in two different parts of Texas. In Houston, he's a devoted husband charming his ultra-wealthy in-laws to cement his position in the rich family business he aims to clean out.

More than 400 miles away in the suburban west Texas town of Midland, he lives a second life with his sweet, na�ve girlfriend, playing the perfect boyfriend while secretly bilking local investors of their savings.

As he tries to hold his two lives together, while fending off angry investors and the growing suspicions of those around him, Bob puts it all on the line hoping he can beat the odds, leave the schemes behind and keep two separate relationships afloat.

LONE STAR is a production of 20th Century Fox Television, Depth of Field Productions and Keyser/Lippman Productions. The series stars James Wolk, Adrianne Palicki, Eloise Mumford, Bryce Johnson, Mark Deklin, David Keith and Jon Voight, and is written and executive-produced by Kyle Killen. Chris Keyser, Amy Lippman, Kerry Kohansky, Paul Weitz and Peter Horton also serve as executive producers. Marc Webb directed the pilot.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2009-2010 season at No. 1 for the sixth consecutive year - a broadcast television industry record - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week, as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT VANITY FAIR MAGAZINE

With its mix of muscular journalism, stunning photography, in-depth reporting, and memorable profiles of the movers and shakers of the age, VANITY FAIR has become, by many estimates, the magazine world's acknowledged arbiter of modern society, power, and personality. Since Graydon Carter became editor in 1992, the magazine has won numerous awards - and he has assembled a group of A-list contributors, and expanded the magazine's mandate to cover politics, business, and world affairs. For more information, please visit vanityfair.com.





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[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.

[07/02/15 - 07:35 AM]
NBC Renews New Variety Series "I Can Do That" for Eight-Episode Second Season
"This series thrust our celebrities out of their comfort zones and into exciting, unpredictable situations and they rose to the occasion each week," said Paul Telegdy.

[07/02/15 - 07:09 AM]
Bravo Media's "Married to Medicine" and "Mother Funders" Move to a New Time Beginning Sunday July 5
Both series will now air one hour later: 9:00/8:00c and 10:00/9:00c, respectively.

[07/02/15 - 07:00 AM]
Amid a Sea of Schtick, Nat Geo WILD Presents Some Real-World Reality for the Whole Family
"We are proud to be the only network that dedicates one night every week to wildlife programming," said Geoff Daniels.