MTV'S "THE REAL WORLD: NEW ORLEANS" HELPS VIEWERS JOIN GULF COAST RECOVERY EFFORTS
Network Unveils RW: NOLA Gulf Recovery T-Shirt; Profits Help The Natural Resources Defense Council Aid People, Wildlife, and Ecosystems Affected by the Oil Spill
New York, NY - July 29, 2010 - As our nation recovers from one of the biggest environmental disasters in its history, MTV and "The Real World: New Orleans" are giving fans across the country an easy way to get involved and make an impact. In partnership with the Natural Resources Defense Council (NRDC), one of the nation's largest environmental action groups, MTV has introduced a limited-edition Real World: Near Orleans Gulf Recovery t-shirt. The shirt was unveiled during last night's episode of "The Real World: New Orleans," which airs on Wednesday nights at 10 pm et/pt.
"The gushing has stopped and attention has dimmed, but Gulf residents and the surrounding environment need our help more than ever," said Phil Gutis, NRDC communications director. "The devastating impacts of the oil disaster continue, and we can all play a role in helping the local restoration efforts that are an essential part of the long term recovery. Through this t-shirt, MTV is engaging their fans in joining the effort by donating funds and spreading the message that the Gulf still needs our help."
All profits MTV earns from t-shirt sales will go to the NRDC's Gulf Recovery Fund, assisting local Gulf Coast and New Orleans non-profit groups working to help people, wildlife, and ecosystems recover from the disaster. The NRDC is also helping lead a charge towards sustainable clean energy solutions that move America into a new era and make oil spills a thing of the past.
To find out how to show your support, and buy the official T-shirt, head to http://realworld.mtv.com.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.
The Natural Resources Defense Council is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.3 million members and online activists, served from offices in New York, Washington, Chicago, Livingston, MT, Los Angeles, San Francisco and Beijing.