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[07/29/10 - 09:39 AM]
MTV's "The Real World: New Orleans" Helps Viewers Join Gulf Coast Recovery Efforts
All profits MTV earns from its "Real World: Near Orleans Gulf Recovery" t-shirt sales will go to the NRDC's Gulf Recovery Fund.

[via press release from MTV]

MTV'S "THE REAL WORLD: NEW ORLEANS" HELPS VIEWERS JOIN GULF COAST RECOVERY EFFORTS

Network Unveils RW: NOLA Gulf Recovery T-Shirt; Profits Help The Natural Resources Defense Council Aid People, Wildlife, and Ecosystems Affected by the Oil Spill

New York, NY - July 29, 2010 - As our nation recovers from one of the biggest environmental disasters in its history, MTV and "The Real World: New Orleans" are giving fans across the country an easy way to get involved and make an impact. In partnership with the Natural Resources Defense Council (NRDC), one of the nation's largest environmental action groups, MTV has introduced a limited-edition Real World: Near Orleans Gulf Recovery t-shirt. The shirt was unveiled during last night's episode of "The Real World: New Orleans," which airs on Wednesday nights at 10 pm et/pt.

"The gushing has stopped and attention has dimmed, but Gulf residents and the surrounding environment need our help more than ever," said Phil Gutis, NRDC communications director. "The devastating impacts of the oil disaster continue, and we can all play a role in helping the local restoration efforts that are an essential part of the long term recovery. Through this t-shirt, MTV is engaging their fans in joining the effort by donating funds and spreading the message that the Gulf still needs our help."

All profits MTV earns from t-shirt sales will go to the NRDC's Gulf Recovery Fund, assisting local Gulf Coast and New Orleans non-profit groups working to help people, wildlife, and ecosystems recover from the disaster. The NRDC is also helping lead a charge towards sustainable clean energy solutions that move America into a new era and make oil spills a thing of the past.

To find out how to show your support, and buy the official T-shirt, head to http://realworld.mtv.com.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About NRDC:

The Natural Resources Defense Council is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.3 million members and online activists, served from offices in New York, Washington, Chicago, Livingston, MT, Los Angeles, San Francisco and Beijing.





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[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 03:46 PM]
Video: Willie's Views on Scottish Independence - "The Simpsons" - Animation on FOX
The milestone 26th season of the series launches Sunday, September 28 at 8:00/7:00c on FOX.

[09/12/14 - 02:01 PM]
UEFA Champions League and UEFA Europa League Group Stage Action Gets Underway on Sept. 16
Coverage also includes the premiere of FOX Sports' MULTIMATCH 90, a live whip-around show which brings viewers every goal and big play in near-real time.

[09/12/14 - 01:26 PM]
NBC's "Dateline" Produces First-Ever Full-Length Original Web Exclusive, "Oscar Pistorius: The Verdict"
The original documentary will go live on DatelineNBC.com tonight, Friday September 12 at 7pm and will be available online only.

[09/12/14 - 12:27 PM]
Hallmark Hall of Fame Moves Premieres to Hallmark Channel
The first movie in the new arrangement will be "One Christmas Eve," starring Anne Heche.

[09/12/14 - 12:07 PM]
Video: Wilson Cruz & The USC Marching Band Visit L.A. Children's Hospital - "Red Band Society"
The new drama premieres next Wednesday, September 17 on FOX.

[09/12/14 - 10:53 AM]
Discovery Channel Documents Never-Before-Seen Behavior in "Tigress Blood"
The one-hour special premieres September 20 at 8:00/7:00c on the network.

[09/12/14 - 10:09 AM]
Warner Bros. Television Brings the Worlds of "Gotham," "Constantine," "The Following," "Forever" and "Person of Interest" to New York Comic Con October 9-12
For the second year at NYCC, Warner Bros. Television will host preview night screenings in the Main Stage on Thursday, October 9.

[09/12/14 - 09:38 AM]
USA Network's Acclaimed Series "White Collar" to Air Sixth and Final Season Beginning Thursday, November 6 at 9/8c
Said swan song will be followed by the return of "Covert Affairs" at 10:00/9:00c.

[09/12/14 - 09:34 AM]
TNT Books Second Season of "Murder in the First"
The cable channel has ordered 10 episodes for the second season.

[09/12/14 - 09:31 AM]
CBS Daytime Game Shows "The Price Is Right" and "Let's Make A Deal" Kick Off Their New Seasons Monday, Sept. 22
Drew Carey and Wayne Brady return as hosts of the series, back for their 43rd and sixth season, respectively.

[09/12/14 - 09:27 AM]
FXP Signs Emmy(R) Award-Winning "Fargo" Producer John Cameron to Overall Deal
The two-year agreement between FXP and Cameron covers all projects developed for television, both cable and broadcast.