or


[07/29/10 - 03:25 PM]
The CW at TCA: Ostroff Touts Online Viewership
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Tapping into all the different media platforms isn't just part of our strategy, it's actually in our DNA," Dawn Ostroff said in her opening statement during The CW's executive session at the TCA Summer Press Tour.

Said aspect was the focus of several ensuing discussions, where Ostroff touted that "we were the first network to use Twitter and Facebook to connect with our audience and talk about our shows. And what's interesting is that now Facebook and Google meet with their clients and asked if they could use us as an example as to how they should be using the technology."

Also getting a lot of tubthumping: the netlet's new online sales initiative, which "could potentially be a blueprint for the entire industry... we're putting full commercial loads within our full episode streams on CWTV.com. And it's the only place you can legally get full episodes for free."

She would later add, as a result of their online efforts, "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

The proposed digital penny-to-digital dollar conversion however wasn't the only topic of discussion:

-- The upcoming 15th cycle of "America's Next Top Model" will focus on high fashion with the winner ultimately gracing the cover of Italian Vogue.

-- With "Smallville" entering its final season, the network is open to another DC Comics property but nothing has been put into development yet. "We would love to see something on the air," she added.

-- Still no half-hours in the works aside from Canadian acquisition "18 to Life," which only came after viewing "over 80 hours" of internationally produced programs.

-- "HMS" is still being considered for midseason as decisions about additional offerings are still being made.

-- Following the session, Ostroff confirmed "Life Unexpected" has a 13-episode commitment while "One Tree Hill," even with its late pickup, is a go for a full 22 episodes.





  [july 2010]  
S
M
T
W
T
F
S
    


· 18 TO LIFE (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· HMS (CW)
· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)











[03/03/15 - 11:07 PM]
Development Update: Tuesday, March 3
Updates include: IFC cancels "Garfunkel & Oates"; Jon Foo set as lead in "Rush Hour" at CBS; and Jack Gore is the "Problem Child" at NBC.

[03/03/15 - 04:07 PM]
Idris Elba Steps Onto Set for "Luther" Two-Part Special
Rose Leslie, Laura Haddock, Darren Boyd, John Heffernan and Patrick Malahide also star alongside the returning Michael Smiley and Dermot Crowley.

[03/03/15 - 03:18 PM]
Spike TV Partners with Dwayne Johnson for Event Programming Development Deal
Johnson and Dany Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:39 PM]
"Live with Kelly and Michael" Announces Its Sixth Annual "Top Teacher Week"
From May 4-8, "Live" will honor teachers who go above and beyond for their schools, communities and students.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 02:21 PM]
Spike: The Ones to Watch - Network Launches New Logo and Tagline
The tagline encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 12:31 PM]
Sarah Michelle Gellar to Star in Season 2 of "Star Wars Rebels"
Gellar will join the talented voice cast that includes her husband Freddie Prinze Jr., Vanessa Marshall, Steve Blum, Tiya Sircar, Taylor Gray and David Oyelowo.

[03/03/15 - 11:52 AM]
Nickelodeon Brings Ultimate "Kids' Choice Awards" Interactive Experiences to Kids and Families Nationwide
Beginning Saturday, March 7, Nickelodeon will launch the Kids' Choice Awards Experience, a six-city tour featuring meet and greets with Nick stars and one of-a-kind interactive elements.

[03/03/15 - 11:45 AM]
Ovation TV Greenlights Production on Original Documentary Film, "Ford's Theatre: America's Playhouse"
The project is being co-produced by Ovation Studios and 1895 Films and is set to premiere on April 14 at 10:00/9:00c.

[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 11:11 AM]
Spike TV Orders Eight More Episodes of "Lip Sync Battle"
The featured performers for the new eight episodes include Emily Blunt, Anne Hathaway, Terrence Howard, Taraji P. Henson, Justin Bieber, Queen Latifah, Will Arnett, Alison Brie, Mike Tyson and Terry Crews.