or


[07/29/10 - 03:25 PM]
The CW at TCA: Ostroff Touts Online Viewership
By Brian Ford Sullivan (TFC)

LOS ANGELES (thefutoncritic.com) -- "Tapping into all the different media platforms isn't just part of our strategy, it's actually in our DNA," Dawn Ostroff said in her opening statement during The CW's executive session at the TCA Summer Press Tour.

Said aspect was the focus of several ensuing discussions, where Ostroff touted that "we were the first network to use Twitter and Facebook to connect with our audience and talk about our shows. And what's interesting is that now Facebook and Google meet with their clients and asked if they could use us as an example as to how they should be using the technology."

Also getting a lot of tubthumping: the netlet's new online sales initiative, which "could potentially be a blueprint for the entire industry... we're putting full commercial loads within our full episode streams on CWTV.com. And it's the only place you can legally get full episodes for free."

She would later add, as a result of their online efforts, "The days of waking up and looking at the overnight ratings are gone, especially for the younger demographic."

The proposed digital penny-to-digital dollar conversion however wasn't the only topic of discussion:

-- The upcoming 15th cycle of "America's Next Top Model" will focus on high fashion with the winner ultimately gracing the cover of Italian Vogue.

-- With "Smallville" entering its final season, the network is open to another DC Comics property but nothing has been put into development yet. "We would love to see something on the air," she added.

-- Still no half-hours in the works aside from Canadian acquisition "18 to Life," which only came after viewing "over 80 hours" of internationally produced programs.

-- "HMS" is still being considered for midseason as decisions about additional offerings are still being made.

-- Following the session, Ostroff confirmed "Life Unexpected" has a 13-episode commitment while "One Tree Hill," even with its late pickup, is a go for a full 22 episodes.





  [july 2010]  
S
M
T
W
T
F
S
    


· 18 TO LIFE (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· HMS (CW)
· LIFE UNEXPECTED (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)





[12/01/23 - 12:31 PM]
"The Upshaws" Renewed for Part 6 on Netflix
Additionally, Part 5 is on the way, with six new episodes of the series slated to premiere in Spring 2024.

[12/01/23 - 10:00 AM]
CBS to Broadcast Comedy Game Show Primetime Special Presentation "Byron Allen Presents Funny You Should Ask," Saturday, Dec. 9
The special presentation, from Byron Allen's Allen Media Group, will showcase four new half-hour episodes of the long-running, nationally syndicated daily comedy game show.

[12/01/23 - 09:32 AM]
FOX Gets Into the Holiday Spirit with "The Christmas Break," A New Television Movie Event from MarVista Entertainment, Airing Thursday, December 21
Justin Long and India Mullen star as a couple who travels to Ireland for Christmas, where her large extended family force them to confront their marital differences.

[12/01/23 - 09:00 AM]
Acorn TV's Jane Seymour-Led Hit "Harry Wild" Renewed for Third Season
"I am thrilled for another mystery-packed season of Harry Wild and can't wait for our fans to see what investigations Harry and Fergus encounter in Season 3 on Acorn TV," says Seymour.

[12/01/23 - 08:51 AM]
Apple Original Films Announces Riveting New Documentary Feature "Girls State," From the Acclaimed Filmmakers of Emmy Award-Winning "Boys State"
The documentary follows 500 teenage girls from across Missouri gather for a week-long immersion in an elaborate laboratory of democracy, where they build a government from the ground up, campaign for office and form a Supreme Court to weigh the most divisive issues of the day.

[12/01/23 - 08:01 AM]
Video: "The Crown" Season 6 - Part 2 Trailer - Netflix
With the Commonwealth irrevocably changed, Queen Elizabeth II reflects on her life and legacy, and paves the way for her successors Charles and William.

[12/01/23 - 08:00 AM]
Revered HGTV Designer Hilary Farr Bids Farewell to Hit Series "Love It or List It"
"It's been a wonderful 12 years. I'm so grateful to the network for their support and to my fans who have stayed loyal and true. David and I will remain friends forever and I expect him to be as fabulously and hilariously annoying as ever," said Hilary.

[12/01/23 - 07:01 AM]
Peacock Exclusively Acquires Angelina Jolie and John Legend Produced Documentary "We Dare to Dream"
A 2023 Tribeca Festival selection, the refugee sports documentary will exclusively stream on Peacock beginning December 1.

[12/01/23 - 07:01 AM]
Video: "Squid Game: The Challenge" - Who Will Win the 4.56 Million Dollars? - Finale Trailer - Netflix
Tune into the finale event on December 6 at 9pm ET, 6pm PT to see who will take home the grand prize.

[12/01/23 - 06:01 AM]
We See This One Coming: "Nothing to See Here" Season 2 Is Confirmed
After reaching first place in the top 10 most watched series in Mexico and debuting on the global Non-English list list with 2.4M views, Netflix confirms that "Nothing to See Here" will have a second season.

[12/01/23 - 05:01 AM]
"Stranger Things: The First Shadow" Debuts Additional Production Images
Brought to life by a multi-award-winning creative team, who take theatrical storytelling and stagecraft to a whole new dimension, this gripping new adventure will take you right back to the beginning of the Stranger Things story - and may hold the key to the end.

[11/30/23 - 11:01 PM]
Netflix Lights Up the End of the Year with Four Acclaimed Taiwanese Films
From spine-chilling horror to heartwarming comedy and gripping crime drama, each film stands as a testament to the diverse storytelling prowess of Taiwan's film industry.

[11/30/23 - 10:07 PM]
ABC's "The Golden Wedding" Airs Live Thursday, Jan. 4, 2024
Hosted by Jesse Palmer, the two-hour special features Gerry Turner walking down the aisle to begin his next chapter, happily ever after.

[11/30/23 - 12:35 PM]
January on Hallmark, "The Way Home" Is Back Along with Five All-New Movie Premieres
Highlights include Katherine MacNamara in "True Justice: Family Ties," premiering Friday, January 12 on Hallmark Movies & Mysteries.

[11/30/23 - 12:00 PM]
"Jury Duty's" Ronald Gladden Signs Overall Deal with Amazon MGM Studios
Gladden, a solar contractor originally from Oregon, rose to fame as the unsuspecting juror in the comedy series.