or


[08/16/10 - 12:19 PM]
USA Network's Original Hit Series "White Collar" Gets Behind the Wheel with Ford for a Season-Long Drive
Beginning in mid-August, USA will launch an exclusive online video series that stars Marsha Thomason driving a Ford Fusion Hybrid.

[via press release from USA]

USA NETWORK'S ORIGINAL HIT SERIES "WHITE COLLAR" GETS BEHIND THE WHEEL WITH FORD FOR A SEASON-LONG DRIVE

America's Most Fuel-Efficient Sedan - Ford Fusion Hybrid - is Featured in a Multi-Platform Partnership

NEW YORK, NEW YORK - August 16, 2010 - USA Network has entered into a multi-platform partnership with Ford for its hit original series WHITE COLLAR that will feature the brand's popular Ford Fusion across various consumer touch-points. The critically-acclaimed hit series in its second season stars Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane"), Willie Garson ("Sex and the City," "John from Cincinnati"), Sharif Atkins ("ER," "Hawaii") and Marsha Thomason ("Lost," "Las Vegas"). The announcement was made today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"We're thrilled to expand Ford's in-show presence both on-air and off by creating a customized, interactive experience that organically pairs the unique brand attributes of the Ford Fusion Hybrid with agent Diana Barrigan [Thomason] of WHITE COLLAR," said Shapiro.

Ford's continued partnership with WHITE COLLAR is designed to create continuity while consistently driving a strong, organic association between the Ford Fusion and Agent Barrigan (Thomason). Beginning in mid-August, USA will launch an exclusive online video series that stars Thomason driving a Ford Fusion Hybrid. The vignettes allow fans to experience the bright lights and big city of New York as she takes users on a personalized tour of iconic NYC locations featured in WHITE COLLAR episodes from Seasons 1 and 2, all while learning about the smart features of Fusion. The vignettes will be integrated into a highly interactive Map of New York, along with images and information about each location. The guide will live on the official usanetwork.com WHITE COLLAR show site and will be promoted through Facebook, Twitter and on partner sites. Additionally, the online campaign will be supported with tagged digital drivers.

"The Fusion Hybrid is a perfect fit for this "Behind the Scenes" tour of the city. Delivering 41 MPG in the city, the Fusion Hybrid has unmatched fuel economy and all the latest technology to make navigating downtown Manhattan simple," said Jeff Eggen, Ford Experiential Marketing Manager. "Last season we used WHITE COLLAR to help launch the 2010 Ford Taurus by creating a unique experience for show fans with the popular �Chasing the Shadow' online game," said Eggen. "Ford is excited to be back for another season of WHITE COLLAR, introducing fans to the Ford Fusion and providing exclusive behind-the-scenes content."

The campaign culminates with the Ford Fusion Hybrid powering the season finale with exclusive new content in a commercial pod takeover. In addition to pre-promotional tune-ins and in-show elements, during the finale on Tuesday, September 7, Ford will receive an exclusive powerpod that includes a a 90-second scripted vignette starring Thomason exploring the show's glamorous locations and an adjacent :30-second Ford Fusion commercial that will lead viewers right back into WHITE COLLAR.

WHITE COLLAR, one of the season's most critically acclaimed dramas, focuses on the most unlikely of partnerships between a con artist (Bomer) and an FBI agent (DeKay). WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

The buying agency is Mindshare.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2010]  
S
M
T
W
T
F
S


· WHITE COLLAR (USA)





[08/15/25 - 09:33 AM]
Disney Branded Television Greenlights "Coven Academy" for Disney+ and Disney Channel
Set against the moody backdrop of New Orleans, "Coven Academy" follows a trio of teenage witches-in-training who are bound by destiny to guard their city against dangerous, ancient forces.

[08/15/25 - 09:30 AM]
"Dance Moms: A New Era" Premieres on Lifetime Monday, September 8th
The reboot of Lifetime's pop culture phenomenon "Dance Moms" introduces beloved dance coach, Glo Hampton, who wants to take her students and prestigious dance school Studio Bleu to the next level, competing nationally every week.

[08/15/25 - 07:01 AM]
Netflix Celebrates Mexican Cinema Day by Announcing the Production of More National Films
This Mexican Cinema Day, Netflix celebrates those who make it possible for our stories to reach the screen and announces a new selection of national films that will premiere soon, only on Netflix.

[08/14/25 - 04:19 PM]
"The Traitors" Comes to NBC with All-New Civilian-Led Version of the Emmy Award-Winning Peacock Series Hosted by Alan Cumming
Instead of the guest list of celebrities and socialites, this time Emmy-winning host Alan Cumming is opening the doors to his now infamous castle in the Scottish Highlands to everyday people.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/14/25 - 12:31 PM]
NBC Sports Announces Its Complete 2025-26 NBA Regular-Season Schedule, Featuring 100 Games Across NBC and Peacock
All NBA games presented by NBC Sports will stream live on Peacock.

[08/14/25 - 12:31 PM]
ESPN & ABC's Star-Studded 2025-26 NBA Regular Season Broadcast Schedule
Marking ESPN's 24th consecutive season broadcasting NBA games, the 2025-26 campaign promises to deliver the most star-studded schedule yet - underscoring ESPN's position as the premier national home of the NBA.

[08/14/25 - 12:31 PM]
Prime Sports Unveils Inaugural 2025-26 NBA on Prime Schedule
NBA on Prime tips off with a doubleheader on Friday, October 24.

[08/14/25 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - September 2025
Upcoming premieres include "Andrew Santino: White Noise" on Hulu; and "Cleopatra's Final Secret," "Dolphins Up Close with Bertie Gregory," and Top Guns: The Next Generation" on Disney+.

[08/14/25 - 12:00 PM]
Prime Video Debuts New Stand-Up Comedy Special "Larry the Cable Guy: It's A Gift"
The one-hour special will premiere September 12 on Prime Video.

[08/14/25 - 11:06 AM]
Magnolia Network Announces New Series, "The Last Wright: Building the Final Home Design of America's Greatest Architect"
The four-part limited series follows mother-daughter team Debbie Dykstra and Sarah Dykstra as they take on the ambitious challenge of building a home based on the last set of plans created by legendary architect Frank Lloyd Wright before his death in 1959.

[08/14/25 - 11:04 AM]
Prime Video Orders "Joseph of Egypt" to Series Starring Adam Hashmi, Written, and Executive Produced by Craig Wright, From 5&2 Studios
In this iconic Old Testament story, betrayed by jealous brothers, Joseph (Adam Hashmi) defies all expectations and rises to incredible power in Egypt, second only to Pharaoh. But when his past catches up with him, he is confronted with the ultimate test.

[08/14/25 - 11:03 AM]
Boyd Holbrook Joins Omar Sy in the Upcoming Action Thriller Series Set in the "Extraction" Universe
The series comes from showrunner Glen Mazzara and is also executive produced by The Russo Brothers and Sam Hargrave.

[08/14/25 - 11:00 AM]
Say Hello to the Supes of "Vought Rising" - A New Origin Story Set in the World of "The Boys" - In Production This Month
Prime Video unveils first looks at Jensen Ackles as Soldier Boy; Mason Dye as Bombsight; Elizabeth Posey as Private Angel; and Will Hochman as Torpedo.

[08/14/25 - 10:37 AM]
Lifetime Greenlights Season 2 of "Dr. Pimple Popper: Breaking Out"
Production begins top of September on the new season.