or


[08/16/10 - 12:19 PM]
USA Network's Original Hit Series "White Collar" Gets Behind the Wheel with Ford for a Season-Long Drive
Beginning in mid-August, USA will launch an exclusive online video series that stars Marsha Thomason driving a Ford Fusion Hybrid.

[via press release from USA]

USA NETWORK'S ORIGINAL HIT SERIES "WHITE COLLAR" GETS BEHIND THE WHEEL WITH FORD FOR A SEASON-LONG DRIVE

America's Most Fuel-Efficient Sedan - Ford Fusion Hybrid - is Featured in a Multi-Platform Partnership

NEW YORK, NEW YORK - August 16, 2010 - USA Network has entered into a multi-platform partnership with Ford for its hit original series WHITE COLLAR that will feature the brand's popular Ford Fusion across various consumer touch-points. The critically-acclaimed hit series in its second season stars Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane"), Willie Garson ("Sex and the City," "John from Cincinnati"), Sharif Atkins ("ER," "Hawaii") and Marsha Thomason ("Lost," "Las Vegas"). The announcement was made today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"We're thrilled to expand Ford's in-show presence both on-air and off by creating a customized, interactive experience that organically pairs the unique brand attributes of the Ford Fusion Hybrid with agent Diana Barrigan [Thomason] of WHITE COLLAR," said Shapiro.

Ford's continued partnership with WHITE COLLAR is designed to create continuity while consistently driving a strong, organic association between the Ford Fusion and Agent Barrigan (Thomason). Beginning in mid-August, USA will launch an exclusive online video series that stars Thomason driving a Ford Fusion Hybrid. The vignettes allow fans to experience the bright lights and big city of New York as she takes users on a personalized tour of iconic NYC locations featured in WHITE COLLAR episodes from Seasons 1 and 2, all while learning about the smart features of Fusion. The vignettes will be integrated into a highly interactive Map of New York, along with images and information about each location. The guide will live on the official usanetwork.com WHITE COLLAR show site and will be promoted through Facebook, Twitter and on partner sites. Additionally, the online campaign will be supported with tagged digital drivers.

"The Fusion Hybrid is a perfect fit for this "Behind the Scenes" tour of the city. Delivering 41 MPG in the city, the Fusion Hybrid has unmatched fuel economy and all the latest technology to make navigating downtown Manhattan simple," said Jeff Eggen, Ford Experiential Marketing Manager. "Last season we used WHITE COLLAR to help launch the 2010 Ford Taurus by creating a unique experience for show fans with the popular �Chasing the Shadow' online game," said Eggen. "Ford is excited to be back for another season of WHITE COLLAR, introducing fans to the Ford Fusion and providing exclusive behind-the-scenes content."

The campaign culminates with the Ford Fusion Hybrid powering the season finale with exclusive new content in a commercial pod takeover. In addition to pre-promotional tune-ins and in-show elements, during the finale on Tuesday, September 7, Ford will receive an exclusive powerpod that includes a a 90-second scripted vignette starring Thomason exploring the show's glamorous locations and an adjacent :30-second Ford Fusion commercial that will lead viewers right back into WHITE COLLAR.

WHITE COLLAR, one of the season's most critically acclaimed dramas, focuses on the most unlikely of partnerships between a con artist (Bomer) and an FBI agent (DeKay). WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

The buying agency is Mindshare.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2010]  
S
M
T
W
T
F
S


· WHITE COLLAR (USA)





[09/25/17 - 12:06 PM]
Live Musical Production of Tony Award-, Grammy Award- and Pulitzer Prize-Winning Musical "Rent" to Air Sunday, January 27, 2019, on FOX
After winning four Tony Awards and the Pulitzer Prize, writer/composer Jonathan Larson's tour de force celebrates its 20th anniversary this year, as it continues to offer an inspiring message of hope and friendship.

[09/25/17 - 12:05 PM]
Emmy(R)-Nominated Sketch Comedy Series "Tracey Ullman's Show" Returns for Second Season Oct. 20 on HBO
Over the course of the new season, Ullman uses her signature brand of sharp satire to shape-shift into a range of public figures and offbeat original characters.

[09/25/17 - 11:10 AM]
Freeform Orders a Pilot Spinoff "Pretty Little Liars: The Perfectionists," From Warner Horizon Scripted Television
Sasha Pieterse and Janel Parrish will reprise their roles from the parent series.

[09/25/17 - 11:06 AM]
History(R)'s New Scripted Drama Series "Knightfall" Delving Into the Mysterious World of the Knights Templar Premieres Wednesday, December 6 at 10 PM ET/PT
"Knightfall" begins after the fall of the city of Acre, the Templar's last stronghold in the Holy Land, where the Holy Grail is lost.

[09/25/17 - 10:30 AM]
Contractor Mike Holmes and His Family Help Homeowners on New DIY Network Series "Holmes: Next Generation"
The six-episode series is scheduled to premiere in March 2018.

[09/25/17 - 10:03 AM]
"The Newspaperman: The Life and Times of Ben Bradlee," An Intimate Documentary Portrait, Debuts Dec. 4 on HBO
Washington Post executive editor Ben Bradlee was largely credited with taking down President Richard Nixon in 1974 after the Post broke the Watergate story, exposing the largest political scandal in American history.

[09/25/17 - 10:01 AM]
Sanaa Lathan Joins Showtime(R) Drama Series "The Affair"
She'll recur as Jenelle, the tough-as-nails principal of the charter school where Noah (Dominic West) teaches, who intrigues him.

[09/25/17 - 09:51 AM]
FX+ Expands Content and Launches on Cox
FX+, a new commercial-free service featuring all seasons of almost every current and library title of FX original series, has added all seasons of 15 additional FX original series.

[09/25/17 - 09:31 AM]
Nickelodeon's Brand-New "SpongeBob SquarePants" Halloween Stop-Motion Animation Special: "The Legend of Boo-kini Bottom" Premieres Friday, Oct. 13, at 7:00 P.M. (ET/PT)
The special tells the story of the Flying Dutchman (Brian Doyle-Murray) coming to Bikini Bottom to make sure everyone in town is scared - especially SpongeBob, who seems to be unflappable in his belief that spooky things are actually funny.

[09/25/17 - 08:32 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Competition
The Peacock once again leads the night in total viewers and adults 18-49.

[09/25/17 - 08:11 AM]
Paramount Network Announces Launch Date and Logo
The network will officially debut on Thursday, January 18 at 9:00/8:00c with a live one-hour episode of "Lip Sync Battle" emanating from the Paramount lot in Hollywood.

[09/25/17 - 08:03 AM]
SundanceTV Starts Production on the Third Season of Its Critically-Acclaimed Series "Hap and Leonard"
The six-part drama, returning to SundanceTV in early 2018, takes inspiration from "The Two-Bear Mambo," the third installment of Joe R. Lansdale's popular book series.

[09/25/17 - 07:34 AM]
Video: Netflix Debuts New Trailer for the Film "First They Killed My Father"
Directed by Angelina Jolie, the film is the adaptation of Cambodian author and human rights activist Loung Ung's gripping memoir of surviving the deadly Khmer Rouge regime from 1975 to 1978.

[09/25/17 - 07:25 AM]
CBS Sports' Coverage of NFL for Week 3 Up +4% Over 2016
CBS spins the numbers for Sunday, September 24.

[09/25/17 - 06:03 AM]
Renowned Television Creators Amy Sherman-Palladino and Daniel Palladino Sign Multi-Year Overall Deal with Amazon Studios
Sherman-Palladino and Palladino will develop television projects that will add to their unprecedented two-season greenlight of upcoming Amazon Original Series "The Marvelous Mrs. Maisel," which debuts this fall on Prime Video.