[08/16/10 - 12:19 PM]
USA Network's Original Hit Series "White Collar" Gets Behind the Wheel with Ford for a Season-Long Drive
Beginning in mid-August, USA will launch an exclusive online video series that stars Marsha Thomason driving a Ford Fusion Hybrid.

[via press release from USA]


America's Most Fuel-Efficient Sedan - Ford Fusion Hybrid - is Featured in a Multi-Platform Partnership

NEW YORK, NEW YORK - August 16, 2010 - USA Network has entered into a multi-platform partnership with Ford for its hit original series WHITE COLLAR that will feature the brand's popular Ford Fusion across various consumer touch-points. The critically-acclaimed hit series in its second season stars Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane"), Willie Garson ("Sex and the City," "John from Cincinnati"), Sharif Atkins ("ER," "Hawaii") and Marsha Thomason ("Lost," "Las Vegas"). The announcement was made today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"We're thrilled to expand Ford's in-show presence both on-air and off by creating a customized, interactive experience that organically pairs the unique brand attributes of the Ford Fusion Hybrid with agent Diana Barrigan [Thomason] of WHITE COLLAR," said Shapiro.

Ford's continued partnership with WHITE COLLAR is designed to create continuity while consistently driving a strong, organic association between the Ford Fusion and Agent Barrigan (Thomason). Beginning in mid-August, USA will launch an exclusive online video series that stars Thomason driving a Ford Fusion Hybrid. The vignettes allow fans to experience the bright lights and big city of New York as she takes users on a personalized tour of iconic NYC locations featured in WHITE COLLAR episodes from Seasons 1 and 2, all while learning about the smart features of Fusion. The vignettes will be integrated into a highly interactive Map of New York, along with images and information about each location. The guide will live on the official usanetwork.com WHITE COLLAR show site and will be promoted through Facebook, Twitter and on partner sites. Additionally, the online campaign will be supported with tagged digital drivers.

"The Fusion Hybrid is a perfect fit for this "Behind the Scenes" tour of the city. Delivering 41 MPG in the city, the Fusion Hybrid has unmatched fuel economy and all the latest technology to make navigating downtown Manhattan simple," said Jeff Eggen, Ford Experiential Marketing Manager. "Last season we used WHITE COLLAR to help launch the 2010 Ford Taurus by creating a unique experience for show fans with the popular �Chasing the Shadow' online game," said Eggen. "Ford is excited to be back for another season of WHITE COLLAR, introducing fans to the Ford Fusion and providing exclusive behind-the-scenes content."

The campaign culminates with the Ford Fusion Hybrid powering the season finale with exclusive new content in a commercial pod takeover. In addition to pre-promotional tune-ins and in-show elements, during the finale on Tuesday, September 7, Ford will receive an exclusive powerpod that includes a a 90-second scripted vignette starring Thomason exploring the show's glamorous locations and an adjacent :30-second Ford Fusion commercial that will lead viewers right back into WHITE COLLAR.

WHITE COLLAR, one of the season's most critically acclaimed dramas, focuses on the most unlikely of partnerships between a con artist (Bomer) and an FBI agent (DeKay). WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

The buying agency is Mindshare.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [august 2010]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.