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[08/16/10 - 12:19 PM]
USA Network's Original Hit Series "White Collar" Gets Behind the Wheel with Ford for a Season-Long Drive
Beginning in mid-August, USA will launch an exclusive online video series that stars Marsha Thomason driving a Ford Fusion Hybrid.

[via press release from USA]

USA NETWORK'S ORIGINAL HIT SERIES "WHITE COLLAR" GETS BEHIND THE WHEEL WITH FORD FOR A SEASON-LONG DRIVE

America's Most Fuel-Efficient Sedan - Ford Fusion Hybrid - is Featured in a Multi-Platform Partnership

NEW YORK, NEW YORK - August 16, 2010 - USA Network has entered into a multi-platform partnership with Ford for its hit original series WHITE COLLAR that will feature the brand's popular Ford Fusion across various consumer touch-points. The critically-acclaimed hit series in its second season stars Matt Bomer ("Chuck," "Tru Calling"), Tim DeKay ("Tell Me You Love Me," "Carniv�le"), Tiffani Thiessen ("What About Brian," "Fastlane"), Willie Garson ("Sex and the City," "John from Cincinnati"), Sharif Atkins ("ER," "Hawaii") and Marsha Thomason ("Lost," "Las Vegas"). The announcement was made today by Alexandra Shapiro, USA's senior vice president, brand marketing and digital.

"We're thrilled to expand Ford's in-show presence both on-air and off by creating a customized, interactive experience that organically pairs the unique brand attributes of the Ford Fusion Hybrid with agent Diana Barrigan [Thomason] of WHITE COLLAR," said Shapiro.

Ford's continued partnership with WHITE COLLAR is designed to create continuity while consistently driving a strong, organic association between the Ford Fusion and Agent Barrigan (Thomason). Beginning in mid-August, USA will launch an exclusive online video series that stars Thomason driving a Ford Fusion Hybrid. The vignettes allow fans to experience the bright lights and big city of New York as she takes users on a personalized tour of iconic NYC locations featured in WHITE COLLAR episodes from Seasons 1 and 2, all while learning about the smart features of Fusion. The vignettes will be integrated into a highly interactive Map of New York, along with images and information about each location. The guide will live on the official usanetwork.com WHITE COLLAR show site and will be promoted through Facebook, Twitter and on partner sites. Additionally, the online campaign will be supported with tagged digital drivers.

"The Fusion Hybrid is a perfect fit for this "Behind the Scenes" tour of the city. Delivering 41 MPG in the city, the Fusion Hybrid has unmatched fuel economy and all the latest technology to make navigating downtown Manhattan simple," said Jeff Eggen, Ford Experiential Marketing Manager. "Last season we used WHITE COLLAR to help launch the 2010 Ford Taurus by creating a unique experience for show fans with the popular �Chasing the Shadow' online game," said Eggen. "Ford is excited to be back for another season of WHITE COLLAR, introducing fans to the Ford Fusion and providing exclusive behind-the-scenes content."

The campaign culminates with the Ford Fusion Hybrid powering the season finale with exclusive new content in a commercial pod takeover. In addition to pre-promotional tune-ins and in-show elements, during the finale on Tuesday, September 7, Ford will receive an exclusive powerpod that includes a a 90-second scripted vignette starring Thomason exploring the show's glamorous locations and an adjacent :30-second Ford Fusion commercial that will lead viewers right back into WHITE COLLAR.

WHITE COLLAR, one of the season's most critically acclaimed dramas, focuses on the most unlikely of partnerships between a con artist (Bomer) and an FBI agent (DeKay). WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Jeff King and Mark Goffman are co-executive producers. The show is shot entirely in and around New York City.

The buying agency is Mindshare.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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· WHITE COLLAR (USA)









[08/21/14 - 10:45 AM]
Maria Bello, Olympia Dukakis and Joan Jett Star in "Big Driver" - Original Movie Based on Short Story by Stephen King - Premieres October 18 on Lifetime(R)
The film tells the story of a young novelist hell-bent on revenge after falling victim to a brutal crime.

[08/21/14 - 10:41 AM]
"Tim & Eric's Bedtime Stories" Premieres Thursday, September 18th at 12:15 a.m. (ET/PT) on Adult Swim
Each episode offers a unique tale: dark, horrifying, perverse, insane... hilarious - featuring a wide array of comedic and dramatic guest stars.

[08/21/14 - 10:12 AM]
"Rebuilding the World Trade Center" - Marcus Robinson's Poignant Film Chronicles 8 Years of Construction; Premieres Thursday, September 11, at 6 p.m. on History
The two-hour special - eight years in the making, from laying of the first foundation to triumphantly topping the gleaming new 104-story One World Trade Center with its spire - focuses on the construction workers who performed the Herculean task.

[08/21/14 - 10:02 AM]
Spike TV Announces More Leading Characters for "Tut" Event Series
Nonso Anozie, Sibylla Deen, Kylie Bunbury, Alexander Siddig, Peter Gadiot and Iddo Goldberg are among the latest to join the project.

[08/21/14 - 09:02 AM]
TNT Lands Rights to Lionsgate's Hunger Games and Divergent Franchises
The Hunger Games is slated to air on TNT for the first time in winter 2015, and the network will add the second installment, The Hunger Games: Catching Fire, in winter 2016.

[08/21/14 - 08:59 AM]
"A Good Job: Stories of the FDNY," A Film by Liz Garbus and Steve Buscemi, Explores the Demanding Lives of New York City Firefighters When It Debuts Sept. 8, Exclusively on HBO
Featuring first-hand accounts of veteran firefighters and former FDNY member Buscemi, the film reveals what it feels like to fight, and know, fire in New York.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 07:04 AM]
FXX's 12-Day Marathon of "The Simpsons" Kicks off Today, August 21 at 10 AM ET/PT
Said run will conclude September 1 at 12 AM ET/PT, making it the longest-running marathon in television history.

[08/21/14 - 07:01 AM]
"CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, Will Be Broadcast Monday, Sept. 1
Jim Nantz hosts the annual offering, which highlights the network's five new fall series.

[08/21/14 - 06:45 AM]
Discovery Channel Tells the Story of 9/11 Elite Rescue Squad
Narrated by Al-Jazeera America's Tony Harris, "9/11 E-Men Heroes" airs on Discovery Channel on Thursday, September 11 at 8:00/7:00c.

[08/21/14 - 06:02 AM]
ABC's Reinvention of "The View" Includes a New Show Logo, State-of-the-Art Set and Studio
As part of the reinvention, "The View" has taken up residence in the ABC Broadcast Center.

[08/21/14 - 05:27 AM]
ABC's "Dancing with the Stars" Announces New Fourth Judge Julianne Hough
Hough will judge alongside resident judges Len Goodman, Carrie Ann Inaba and Bruno Tonioli.

[08/20/14 - 10:01 PM]
"So You Think You Can Dance" Voting Results for August 20
On next week's show, returning guest judge Jesse Tyler Ferguson will join judges Nigel Lythgoe and Mary Murphy.

[08/20/14 - 04:01 PM]
Syfy and Alcon TV Announce Shohreh Aghdashloo and Steven Strait Will Star in "The Expanse," New 10-Episode Space Opera
They'll join the previously announced Thomas Jane as the world-weary Detective Miller, a native of "the Asteroid Belt" between Mars and Jupiter.

[08/20/14 - 02:59 PM]
Nickelodeon to Premiere Two New Live-Action Shows Sept. 13
Look for newcomers "Henry Danger" and "Nicky, Ricky, Dicky & Dawn" at 8:00/7:00c and 8:30/7:30c, respectively.