NBC SPORTS WINS TWO PRIMETIME CREATIVE ARTS EMMY AWARDS FOR VANCOUVER OLYMPICS

Opening Ceremony Wins for Lighting & Music Direction

NEW YORK - August 23, 2010 - NBC Sports won two Primetime Creative Arts Emmy Awards for its coverage of the Opening Ceremony of the Vancouver Winter Olympic Games on Saturday in Los Angeles. The Emmys are awarded by the Academy of Television Arts & Sciences.

The two awards are:

Outstanding Lighting Direction (Electronic, Multi-Camera) For Variety, Music Or Comedy Programming

Outstanding Music Direction

NBC Sports' coverage of the 2010 Vancouver Winter Olympic Games was watched by 190 million Americans on the networks of NBC Universal, making it the second-most watched Winter Olympics ever, surpassing Salt Lake City (187 million) and ranking behind only the tabloid-fueled Lillehammer Games.

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About NBC Sports

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America's Olympic Network, NBC has broadcast 12 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2008 Beijing Olympic Games which stands at No. 1 all time with 215 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named 'Best in Sports Television' at the Sports Business Awards.

NBC Sports partners with numerous leagues and governing bodies to broadcast some of the most prestigious properties in sports, including: 'NBC Sunday Night Football,' which is the premier primetime NFL game of the week; 'Football Night in America,' which is the most-watched NFL studio program; Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL 'Game of the Week,' and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.