[08/26/10 - 06:47 AM]
Showtime(R) Digital Media Unveils Alternate Reality Game for Dexter(Tm) Fans
The alternate reality game will unfold online, leading up to the show's season premiere.

[via press release from Showtime]


Dexter Fans In Hot Pursuit Of "The Infinity Killer"

NEW YORK, NY - (August 26, 2010) - SHOWTIME Digital Media has officially unveiled an alternate reality game for DEXTER fans leading to the season five premiere of the series. Intrepid DEXTER fans first discovered the game while playing the SHOWTIME-sponsored Dexter Game On at the 2010 San Diego Comic-Con. Comprised of two main sites (sleepsuperbly.com and serialhuntress.com), a weekly digest (hunterprey.com), and numerous microsites, the action will take place across the web and on mobile, leading up to the season premiere of DEXTER on Sunday, September 26 at 9 p.m. ET/PT.

Produced by SHOWTIME in conjunction with the Boston-based agency, Modernista!, the alternate reality game will unfold online, leading up to DEXTER's September premiere, as players work together online to bring down a suspected serial killer. The story follows the trail of a serial killer dubbed "The Infinity Killer," and the crowdsourcing crime-solver, Dee "Serial Huntress" Pratt, hot on his trail.

At Comic-Con, fans visited a crime scene littered with mysterious clues that led them to "The Serial Huntress," a fictional ex-FBI agent by the name of Dee Pratt. The Serial Huntress uses crowdsourcing techniques (via her web site, www.serialhuntress.com) as tools to hunt and apprehend serial killers. The Huntress and her crime-solving followers communicate through discussion boards and an ongoing video blog.

DEXTER fans went on to discover the connection between the so-called "Infinity Killer," the crime scene found at Comic-Con and an online service, Sleep Superbly, whose website (www.sleepsuperbly.com) features dream optimization "therapy" sessions. Players online found video sessions of a customer called "F8" that, while not confessional in nature, are filled with enough incriminating clues to seemingly connect him with the reported murder.

Modernista! is an independent creative agency that partners with like-minded clients to engage consumer audiences across channels, including social media, mobile applications, social games, television and print media, and the design of new digital products.

About Showtime Networks Inc.:

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(TM) XTRA. SNI also offers SHOWTIME HD(TM), SHOWTIME 2 HD(TM), THE MOVIE CHANNEL HD(TM), SHOWTIME ON DEMAND(R), THE MOVIE CHANNEL ON DEMAND(TM) and FLIX ON DEMAND(R). SNI also manages Smithsonian Networks(TM), a joint venture between SNI and the Smithsonian Institution which recently launched SMITHSONIAN CHANNEL(TM). All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).

  [august 2010]  


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