[09/01/10 - 08:48 AM]
Bravo Announces Breyers, Dawn and Extra Dessert Delights Gum as Top Sponsors for "Top Chef Just Desserts"
Breyers, Dawn Hand Renewal With Olay Beauty, Extra Dessert Delights Gum and Godiva Chocolatier are on board the spin-off.

[via press release from Bravo]


Additional Sponsors Include Godiva Chocolatier

New Series Premieres Wednesday, September 15 At 11 PM ET/PT

NEW YORK - September 1, 2010 - The 2010 Emmy Award-winning Bravo has whipped up partnerships with Breyers, Dawn, Extra Dessert Delights Gum and Godiva as official sponsors for the premiere season of "Top Chef Just Desserts," the spin-off series of the Emmy and James Beard Award-winning show "Top Chef," which will debut Wednesday, September 15 at 11 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

"The 'Top Chef' brand has established itself as a dynamite partner for our advertisers by consistently providing multi-platform opportunities to raise consumer awareness and exposure for their brands," said Malfa. "We have a proven record of highest commercial and brand recall in television driven by the quality of our shows and program engagement."

Elements of the sponsorships and integrations surrounding "Top Chef Just Desserts" include:

Breyers joins the "Top Chef" team as a fully integrated sponsor and official ice cream partner of the series, sponsoring an on-air Quickfire challenge and a custom vignette series highlighting natural ingredients used by the chef'testants. The recipes will be available on www.BravoTV.com under the Recipe Finder.

Dawn Hand Renewal With Olay Beauty is the official dish soap partner and a full series integrated partner. They will sponsor a Quickfire challenge as well as provide cash prizing for five challenges over the course of the season. Dawn will sponsor "Top Tips" podbusters, offering viewers entertaining ideas on creating special parties for their families and friends.

Extra Dessert Delights Gum will be a full-series partner of "Top Chef Just Desserts" and the exclusive sponsor of the "Viewer Quickfire challenge," in which fans can go to www.BravoTV.com to submit their own dessert recipes inspired by the Extra Dessert Delights Gum flavors. At the end of the season, BravoTV.com will reveal the winner of the Challenge, who will receive a $5,000 kitchen makeover. Extra Dessert Delights Gum will also sponsor Top Chef Just Dessert's weekly "Live Voting" where fans can vote for their chance to win a private cooking class from the winner of Top Chef Just Desserts.

Godiva Chocolatier will award the winning chef $100,000 as well as sponsor a Quickfire challenge in which the winning chocolates will be featured by Godiva in a collection inspired by golden moments in the chef's journey to success.

Filled with delicious twists, turns and drama unlike anything that "Top Chef" has seen, "Top Chef Just Desserts" features highly celebrated chefs in the pastry world ranging from "Mr. Chocolate" himself, Jacques Torres; the "Leonardo Da Vinci of cakes," Sylvia Weinstock to Wolfgang Puck's famed Spago pastry chef, Sherry Yard and Eric Ripert's Le Bernardin pastry chef Michael Laiskonis, among others. The challenges featured will be some of the most creative and inventive yet: from timed wedding cakes and flaming desserts to chocolate show pieces and edible fashion. The series offers a fascinating window into the competitive, pressure-filled environment of pastry chefs at the highest level. Each episode holds two challenges for the pastry chefs: the first, a quickfire test of their basic abilities and the elimination challenge designed to test the versatility and inventiveness of the pastry chefs. These chefs will prove that a little sugar and spice never tasted so nice.

Gail Simmons, a series judge on "Top Chef" for the past seven seasons, takes on the hosting duties of this highly competitive series showcasing the best of the best in the world of pastry arts. Joining the judges' panel as head judge is Johnny Iuzzini, one of the country's most celebrated and innovative pastry chefs and Executive Pastry Chef at Restaurant Jean Georges. Hubert Keller, critically acclaimed chef as well as guest judge on "Top Chef" and finalist on "Top Chef Masters," and Dannielle Kyrillos, entertaining expert and DailyCandy Editor-at-Large will also serve as regular judges for the series.

"Top Chef Just Desserts" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

  [september 2010]  


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