or


[09/02/10 - 11:27 AM]
ABC and Cafepress Unveil New ABC Online Store with Emphasis on Fan Engagement
Fans can design their own T-shirts, posters, SIGG water bottles and other custom products.
[via press release from ABC]

ABC AND CAFEPRESS UNVEIL NEW ABC ONLINE STORE WITH EMPHASIS ON FAN ENGAGEMENT

Expanded Merchandising Agreement Provides Innovative Print-on-Demand Technology and Real-Time Merchandising Capabilities

ABC Entertainment Group and CafePress, a market-leading online destination for user-designed T-shirts and gifts, today announced a groundbreaking new merchandising agreement that builds upon the success of their existing relationship. CafePress will power a new, cutting-edge ABC Online Store (located at www.abctvstore.com or www.abc.com) where fans of ABC's popular shows will be able to buy official merchandise alongside merchandise designed by fellow fans. The new online store will fully leverage CafePress' proprietary Print-on-Demand technology and product customization tools that facilitate real-time retail planning and high-touch consumer engagement.

Starting today, the consumer will visit a redesigned ABC Online Store that truly puts the "fan" back into fan gear. CafePress' technology will enable the fans themselves to express and share their passion for ABC shows by designing their own T-shirts, posters, SIGG water bottles and other custom products. These fan-designed products will live alongside official merchandise in the ABC Online Store, thereby providing a compelling one-stop-shop for fans of hit ABC shows like "Dancing with the Stars," "Grey's Anatomy" and "Castle."

On the back end, CafePress' Print-on-Demand technology will power fast and seamless fulfillment of these customized orders. Additionally, CafePress will manage a variety of unique third party fulfillment items for the ABC Online Store, such as the ever-popular Lost bobbleheads. When consumers place orders online, CafePress will print, package and ship all purchases. Not only will CafePress' technology eliminate ABC's need to accrue or house surplus inventory, but it will also afford ABC the ability to more agilely update its branded merchandise for real-time control of its retail strategy and real-time engagement with its core fan community.

"In keeping with ABC's ongoing commitment to technological innovation, we sought a merchandising solution that would fully leverage the power of the internet to significantly enhance and deepen our relationship with the ABC viewer. Embracing the voices and enthusiasm of our fans is very important to us. Of equal importance to us was the ability to incorporate the latest in supply chain optimization technologies to enable us to more nimbly execute our retail strategy," said Mia Rondinella, VP of Business Planning & Development at ABCEG. "We selected CafePress based on its proven experience engaging and monetizing mass consumer audiences online, as well as for its cutting-edge, seamless technology solutions."

This new arrangement expands upon a licensing agreement announced earlier this year which enabled fans of selected hit ABC television shows to design and sell authorized show merchandise on CafePress.com. Fans of ABC shows will continue to utilize the same online tools to design their own merchandise according to official guidelines, and fan designers will continue to receive a commission on the sale of each of their items. Unlike the previous arrangement, popular fan designs will enjoy increased exposure to the larger ABC fan community through inclusion in the official ABC Online Store.

"Our exceptional Print-on-Demand service means that ABC can have literally thousands of goods available at any given time, because the goods are only printed when an order is placed," comments CafePress Vice President of Marketing Amy Maniatis. "Our relationship with ABC is the perfect way to facilitate real-time retail planning while engaging fans with custom merchandise."

About CafePress

CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique Print-on-Demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.





  [september 2010]  
S
M
T
W
T
F
S
   


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· GREY'S ANATOMY (ABC)




[08/27/26 - 02:08 PM]
Andre "3000" Benjamin Officially Joins the Cast of "Scooby-Doo: Origins"
The live action series is coming to Netflix in 2027.
[08/27/26 - 01:30 PM]
"The Price Is Right" and "Let's Make a Deal" Honor 60 Years of "Star Trek" with Special Episodes Airing Tuesday, Sept. 8 on CBS
It's a celebration six decades in the making and will be one for the starship logs.
[08/27/26 - 01:15 PM]
"Star Trek" Boldly Celebrates 60 Years on Sept. 8
Additional 60th anniversary celebrations will continue throughout the remainder of 2026.
[08/27/26 - 12:36 PM]
America's Most High-Stakes Trivia Show Is Back on an All-New Special Advance Premiere of "The Floor" Sunday, September 13, on FOX
The special telecast will be followed by the one-hour season finale of "American Dad."
[08/27/26 - 12:01 PM]
Hulu Renews Hit Drama Series "Furious" for a Second Season
Views for episode 7 were up 40% from the premiere (based on 1 day views).
[08/27/26 - 11:15 AM]
Paramount+ Renews Carl Weber's "Black Hamptons" and "Family Business," and Tyler Perry's "Divorced Sistas" and "Zatima" for Additional Seasons
These series are a testament to the deep connection these characters and their worlds have built with fans season after season.
[08/27/26 - 11:13 AM]
Amazon MGM Studios Orders "Everyone in My Family Has Killed Someone" to Series, Starring Penn Badgley from David Hemingson
The project is based on Benjamin Stevenson's bestselling novel.
[08/27/26 - 11:00 AM]
Video: All Reality and We TV Release Trailer and Key Art for New Original Unscripted Series "Love After Lockup: Relationship Rehab" Premiering Friday, October 2
The nine-episode series gathers five fan-favorite couples from the "Love After Lockup" franchise as they embark on a transformative journey with psychiatrist and nationally recognized relationship expert Dr. Ish Major, working to heal old wounds and rebuild their relationships.

[08/27/26 - 10:15 AM]
Adult Swim to Serve Up New Series "Get Jiro" October 3
From Warner Bros. Animation and DC Studios and starring Brian Tee, the series transports viewers to a post-apocalyptic, near-future Los Angeles where culinary culture reigns supreme and the world's most powerful figures are chefs.
[08/27/26 - 10:00 AM]
Video: Starz Debuts Exhilarating Trailer and Key Art for Season Two of "Outlander: Blood of My Blood," Premiering Friday, September 18
The heart-pounding new trailer takes viewers on a captivating journey back in time to 1700s Scotland and the start of the Jacobite Uprising.

[08/27/26 - 10:00 AM]
The CW Network to Broadcast San Diego's 2026 Poinsettia Bowl and Holiday Bowl Games
The SDCCU Poinsettia Bowl returns to the college football schedule after a decade-long hiatus live on Wednesday, December 23, at 7:30pm ET / 4:30pm PT, with the Holiday Bowl following on Monday, December 28, at 5:00pm ET / 2:00pm PT.
[08/27/26 - 09:31 AM]
New Netflix Documentary Series "Born in the USA" Explores the High-Stakes World of a Busy Maternity Ward
With exclusive access to a busy maternity ward, this new premium documentary series unlocks a high-stakes hidden world: birth.
[08/27/26 - 09:01 AM]
From Peter Berg, Starring Nicholas Galitzine, Bill Skarsgard, Ray Nicholson, and Tom Francis - "The Mosquito Bowl" Comes to Theaters October 30 and on Netflix November 25
Based on a remarkable true story, following the attack on Pearl Harbor, four of America's top college football stars set their fame aside to enlist in the Marines.

[08/27/26 - 09:01 AM]
ESPN and Words + Pictures Announce October 8 Premiere for "Saban," Landmark ESPN Original Series on Hall of Fame Icon Nick Saban
The series tells the story of Saban's remarkable career, highlighted by his 17 seasons at Alabama, where he led the Crimson Tide to six national championships and reestablished the program as the preeminent force in college football.
[08/27/26 - 08:31 AM]
Video: "Stavros Halkias: Uncle Stav" - Official Trailer - Netflix
Fresh off becoming an uncle this year, Stavros Halkias is back for his second Netflix special, "Uncle Stav."