or


[09/28/10 - 06:39 AM]
USA Network's New Online Loyalty Program Exceeds Expectations
CLUB PSYCH is the first of several show-specific CHARACTER REWARDS initiatives USA plans to launch this year.

[via press release from USA]

USA NETWORK'S NEW ONLINE LOYALTY PROGRAM EXCEEDS EXPECTATIONS

CHARACTER REWARDS Program Sparks Record Number of Fan Registrations to Engage and Win

NEW YORK, NEW YORK - September 23, 2010 - USA Network today revealed that its digital incentive program, CHARACTER REWARDS, has vastly exceeded expectations just one month after launch thanks to the loyal fan base of the network's hit series, PSYCH (www.clubpsych.com). The program, which was launched in late July featuring CLUB PSYCH as its first show-centric loyalty destination, rewards fans for engaging in online activities, such as watching videos, sharing content, and reposting on Facebook and Twitter feeds. CHARACTER REWARDS provides users points when they complete specific challenges and in return they can redeem the points for both tangible (e.g. show-branded merchandise) and virtual goods. Since its launch, CLUB PYSCH has amassed more than 30,000 registered users (over half joining in the first month), and accounts for a 30% lift in overall site traffic to the PSYCH vertical, announced Jesse Redniss, vice president, digital, USA Network.

"In developing the program, we wanted to provide something to our fans for their unwavering loyalty to USA's originals," said Redniss. "Through CLUB PSYCH - the first initiative of its kind - we've seen our fans go from enthusiastic to rabid online evangelists or self-described "PSYCHOS", spreading the word for Psych offerings and encouraging others to participate. You can't ask for a stronger metric for success than this type of overwhelming fan engagement."

CLUB PSYCH is the first of several show-specific CHARACTER REWARDS initiatives USA plans to launch this year. The massive response from its online brand ambassadors and super PSYCH fans proves the program to be a successful model for the network. The fans are speaking out about their appreciation and excitement for this type of program from USA:

"Thanks so much! I love you and Psych so much! I've been totally obsessed with CLUB PSYCH since it started. No lie, I found a hotel with WiFi and brought my laptop along so I could get all my games played and videos watched before heading out to get my hair/makeup/pics for my brother's wedding in Chicago a couple of weeks ago," said one enthusiastic fan who managed to rack up more than 130,000 points to obtain a signed PSYCH poster from Comic-Con.

What other fans are saying:

· Kim: So awesome that you guys are giving away tons of merch just for playing the Psych games. I almost couldn't believe it when I heard about it, but I've already got three boxed sets and a tee shirt! So, thank you! Hope you restock again soon. ;)

· Debra: I love Club Psych! I've used the games page to get my little brother and sister interested in Psych, too! :D

· Julia: glad to hear we can get real psych merchandise with our club points...great deal guys! thanks!!!

New merchandise is being added by the network, along with the promise of merchandise that's non-show specific, such as gift cards to major retailers, consumer electronics and more. To get involved in CLUB PYSCH, fans are required to register for the loyalty program through the USA Network site or by using their Facebook Connect access. Fans can also track their progress and see how they compare with other CLUB PSYCH members through a leader-board housed on the main hub of psych.usanetwork.com.

PSYCH is one of the seven original series that made USA #1 in basic cable for four years in a row and broke all records as the #1 original series premiere in 2006. This fan favorite stars James Roday as police consultant Shawn Spencer who solves crimes with powers of observation so acute the precinct detectives think he's psychic. With help from his best friend and reluctant sidekick, Gus (Dul´┐Ż Hill) and his father, Henry (Corbin Bernsen), they continue to solve the mysterious and often bizarre crimes of the Santa Barbara Police Department. Also starring are Timothy Omundson, Maggie Lawson and Kirsten Nelson.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2010]  
S
M
T
W
T
F
S
   


· PSYCH (USA)





[01/18/17 - 10:13 AM]
NBC to Preview "Chicago Justice" on Wednesday, March 1 at 10 P.M.
The preview will immediately follow a crossover event between "Chicago Fire" at 8 p.m. and "Chicago P.D." at 9 p.m.

[01/18/17 - 10:02 AM]
James Frain Joins "Star Trek: Discovery"
Frain will star as "Sarek," the famed father of "Spock."

[01/18/17 - 09:38 AM]
NBC Reunites TV's Favorite Foursome with the Return of "Will & Grace" (and Jack and Karen)
Stars Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally will be back, and original series creators Max Mutchnick and David Kohan will act as showrunners and executive producers.

[01/18/17 - 08:01 AM]
NBC, LeBron James Score with Hit Series "The Wall" as Network Orders 20 Additional Episodes
"The Wall" marks the second show to launch under the newly formed Universal Television Alternative Studio, which was announced in June.

[01/17/17 - 03:07 PM]
Jerry Seinfeld Brings His Comedy to Netflix
As part of the exclusive pact, new episodes of "Comedians in Cars Getting Coffee" will arrive exclusively on Netflix in late 2017, as will previous episodes of the Emmy-nominated series.

[01/17/17 - 02:15 PM]
VH1 Enlists Real-Life Talk Show Pros on Upcoming Scripted Series "Daytime Divas" Set for Spring 2017 Premiere
Additional guest stars include Richard T. Jones, Tammy Blanchard and Ness Bautista.

[01/17/17 - 12:43 PM]
USA Network Announces "The Sinner" Starring Jessica Biel and Bill Pullman
The first installment of the close-ended series follows a young mother (Biel) who, when overcome by an inexplicable fit of rage, commits a startling act of violence and to her horror has no idea why.

[01/17/17 - 12:29 PM]
Video: Netflix Releases Featurette for "A Series of Unfortunate Events"
Today, Netflix released a featurette detailing the collective misery involved in bringing this most regrettable tale to life.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 12:00 PM]
VH1 Sets Monday, February 20th for "The Breaks" Premiere
The original film, which aired last year on VH1, followed three young friends fulfilling their hip hop dreams in New York City in 1990.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 10:06 AM]
Emmy(R)-Winning Comedy Series "Girls," Created by and Starring Lena Dunham, Returns for Sixth and Final Season Feb. 12, Exclusively on HBO
Judd Apatow, Jenni Konner, Lena Dunham, Ilene S. Landress, Murray Miller and Bruce Eric Kaplan executive produce the show.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/17/17 - 09:31 AM]
Amazon Original Series "The Collection" to Launch on Prime Video in the US on February 10
The series is a gripping family saga where scandal and betrayal plague the Sabine family's relentless pursuit of success.

[01/17/17 - 09:07 AM]
John Mankiewicz Joins and Daniel Pyne Expands Role on Amazon Original Series "Bosch"
Overmyer will remain an Executive Producer on "Bosch" and is taking over showrunner duties on "The Man in the High Castle."