[09/29/10 - 04:46 PM]
ABC Announces Ground-Breaking Ad Inventory Exchange System with Its Affiliate Body
Said development breaks "a decades-long industry paradigm that generally allowed affiliates only a fixed amount of inventory."

[via press release from ABC]

ABC Announces Ground-Breaking Ad Inventory Exchange System with its Affiliate Body

Burbank, CA, September 29, 2010... In an increasingly cooperative effort to create financial opportunities in the network/affiliate relationship, ABC Television Network and its Affiliate Board of Governors, which represents more than 200 affiliates, today announced the Inventory Exchange System (IES), a strategic and systematic way of exchanging ad inventory that creates shared revenue opportunities. For the first time in the history of the network, ABC, through the launch of IES, will create the opportunity to strategically offer ABC affiliates the option to purchase additional network ad inventory packages to sell locally at a profit.

Breaking a decades-long industry paradigm that generally allowed affiliates only a fixed amount of inventory, ABC's IES addresses the basic tenet of supply and demand by taking advantage of pricing differentials and marketplace dynamics among various regions, markets and stations. With IES, the network creates the opportunity to move additional ad inventory into the local markets at periods of high demand, including holiday shopping, end-of-month car sales, elections, etc.

The first of these packages will run in late October and was strategically timed as a key opportunity to increase local ad inventory during the heavy election campaigning period.

"With this groundbreaking announcement, we're creating a new industry paradigm, one that benefits both the network and our affiliates," commented Anne Sweeney, co-chairman, Disney Media Networks and president, Disney/ABC Television Group. "With a relationship built on trust and cooperation, we'll continue to work with our affiliates to challenge the status quo and identify more opportunities that leverage our unique national and local strengths."

Chairman of the ABC Affiliate Board Bill Hoffman, VP /General Manager, WSB Atlanta, added, "IES is the result of some great creative thinking between the ABC network and ABC Board of Governors, and a collaborative back-and-forth process that forged an initiative that looks to be a real winner for both sides. Our relationship is such that we make time to collaborate and discover entrepreneurial ways to help each other succeed."

The inventory exchange is designed with a complex computer program that models monetization of inventory beyond the traditional value that either the network or stations might have obtained. In fact, the IES is so groundbreaking in its structure and execution that it currently has a patent pending in the United States Patent and Trademark Office.

  [september 2010]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.

[10/06/15 - 08:59 AM]
AMC Releases Key Art for "Into the Badlands" - Premiering November 15
The six-part series tells the story of a ruthless, well-trained warrior named Sunny and a young boy named M.K. (Aramis Knight) who embark on a spiritual journey across a dangerous land.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.