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[10/12/10 - 10:03 AM]
Cartoon Network Soars With Worldwide Broadcast Rights To DreamWorks Animation's "How To Train Your Dragon" Television Series
The weekly series will be offered in both domestic and international regions beginning in 2012.

[via press release from Cartoon Network]

Cartoon Network Soars With Worldwide Broadcast Rights To DreamWorks Animation's "How To Train Your Dragon" Television Series

Groundbreaking CG Animated Weekly Series to Premiere in 2012

Cartoon Network announced today that DreamWorks Animation SKG, Inc.'s (Nasdaq: DWA) critically acclaimed feature film, How To Train Your Dragon, will be coming to the network as a weekly series in both domestic and international regions beginning in 2012. A success with audiences and critics alike, this epic adventure-comedy about a young Viking and his unlikely friendship with a dragon has grossed nearly $500 million at the worldwide box office to date and will be released on DVD and Blu-ray on October 15, 2010.

"Great characters and captivating story telling along with state of the art animation is what we love giving our audience," said Stuart Snyder, President/COO of Turner's Animation, Young Adults & Kids Business. "The How To Train Your Dragon weekly series definitely falls into that category of giving our viewers around the globe something they can't find anywhere else on television and DreamWorks Animation is a proven leader in taking this art form to the next level. We are ecstatic to be bringing this project to our network and working with everyone at DreamWorks Animation."

"How To Train Your Dragon has already captured the hearts and minds of audiences around the world and we are thrilled to join together with Cartoon Network to expand on this amazing movie in a television series of its own," commented Ann Daly, COO of DreamWorks Animation. "It is incredibly exciting to be able to bring viewers deeper into the world of dragons and tell new stories each week inspired by our characters from the film."

DreamWorks Animation's How To Train Your Dragon, based on the book by Cressida Cowell, rolls fire-breathing action, epic adventure and laughs into a captivating and original story. Hiccup is a young Viking who defies tradition when he befriends one of his deadliest foes�a ferocious dragon he calls Toothless. Together, the unlikely heroes must fight against all odds to save both of their worlds.

In the How To Train Your Dragon television series on Cartoon Network, the characters and worlds originally created for the big screen will be explored and further developed in a number of exciting ways that will be revealed over time. TV audiences will be taken on original, new adventures with Hiccup and Toothless every week.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network U.S. shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE� Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 20 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. DreamWorks Animation's next feature film is Megamind, scheduled to be released in 3D on November 5, 2010.

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.





  [october 2010]  
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