[10/12/10 - 07:32 AM]
Syfy Ventures and Her Universe Announce Deal to Create Syfy Branded Female Fashion Collection
The collection will "include original designs that reflect Syfy's commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series."

[via press release from Syfy]


Orlando, Florida - October 12, 2010 - Syfy Ventures, Syfy's portfolio of businesses and joint ventures, announced today a deal with Her Universe(TM), a leader in female genre merchandise, to create a Syfy branded collection of apparel and accessories for the growing female science fiction fan base. Items will be sold under the "Syfy Gear" banner.

"This deal with Her Universe is especially exciting as Syfy's audience continues to expand and become more gender balanced," said Alan Seiffert, Senior Vice President, Syfy Ventures. "Her Universe has tapped into exactly what our female fans are looking for in cool genre apparel, and Syfy is uniquely positioned as a brand to partner on creating innovative collections in the space."

"Today, close to half of all sci-fi fans are women," said Ashley Eckstein, founder of Her Universe. "I created Her Universe to produce merchandise for this growing number to of female fans. I am so excited to now expand our brand with Syfy Ventures create a special collection that reflects the creativity and imagination of their eager female audience."

The Syfy Gear/Her Universe collection will include original designs that reflect Syfy's commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series such as Caprica, Eureka, Battlestar Galactica, Destination Truth, Ghost Hunters International, Ghost Hunters Academy and Warehouse 13.

Items to be sold include apparel and accessories as well as gifts and novelties and will be available at both Syfy.com and Heruniverseshop.com. Throughout 2011, merchandise will be available at conventions around the country including San Diego Comic Con. Beginning in 2012, merchandise will be available through national retail partners.

Launched in 2008, Syfy Ventures serves as the business development and enterprise unit for Syfy, one of the world's leading media and entertainment companies. Syfy's portfolio of businesses transcends the television screen, and focuses upon next-generation brand extensions, including both media and non-media properties. By cultivating innovative deals through M&A, strategic investments and tactical partnerships, Syfy Ventures meets its mandate to (1) develop immersive transmedia experiences; (2) create robust new revenue streams; and (3) launch targeted products and services that exemplify its "Imagine Greater" tagline worldwide. Venture's rapidly expanding portfolio includes four major business lines: Gaming, Kids, Online & Mobile, and Consumer Products.

Her Universe was launched in 2010 by Ashley Eckstein, the voice of Ahsoka Tano in Lucasfilm's hit animated series, Star Wars: The Clone Wars, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Recognizing the lack of product for female genre fans, Her Universe was created to directly address this expanding market by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. You can learn more about Her Universe, purchase the current Star Wars product and join the Her Universe message boards by going to www.heruniverse.com and by following Eckstein on Twitter at (https://twitter.com/HerUniverse) and visiting the Her Universe Facebook page at (http://www.facebook.com/HerUniverse).

The partnership was brokered by business development firm Brand Sense Partners (bsp).

About Brand Sense Partners, LLC

Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp's portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries. For more information, please visit www.bsp.com.

  [october 2010]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."