The Fans Determine It All for PEOPLE'S CHOICE AWARDS 2011! Voting Begins Today to Pick Nominees at PeoplesChoice.com

New Fan-Voted Categories Added

NEW YORK, Oct. 18, 2010 -- Voting has begun at www.PeoplesChoice.com to determine the nominees for PEOPLE'S CHOICE AWARDS 2011, the only major awards show where fans - not industry insiders - completely determine the nominees and winners across categories of music, movies and television. Starting today, fans can vote on 40 categories, including Favorite Country Artist, Favorite Action Movie and Favorite TV Comedy. The top five nominees in each category will be announced on Nov. 9, 2010 at The London West Hollywood Hotel during the annual People's Choice Awards press conference. PEOPLE'S CHOICE AWARDS 2011 will be broadcast Wednesday, Jan. 5, 2011 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network.

For the first time, fans recently voted on PeoplesChoice.com to add new categories; winners include Favorite Song, Favorite Horror Movie and Favorite TV Doctor. In addition to the new fan-voted categories, PEOPLE'S CHOICE AWARDS 2011 introduces a new category in partnership with Moviefone - Favorite Movie Star Under 25. Fans will pick from Moviefone's list of the top 25 Hollywood stars under the age of 25 and the highest vote getters will be revealed at the press conference as official nominees for the award. PEOPLE'S CHOICE AWARDS 2011 will also see the continuation of last year's successful Favorite Web Celeb category, in partnership with MSN's Wonderwall.com.

Nominee voting will also take place on MySpace, where fans can share content and converse about the awards on the official People's Choice Awards profile at www.myspace.com/peopleschoiceawards.

The list of potential nominees for PEOPLE'S CHOICE AWARDS 2011 was determined by national ratings averages, box-office grosses, music sales and E-Score Celebrity.

ABOUT PEOPLE'S CHOICE:

Now in its 37th year, the People's Choice Awards celebrate fan favorites in music, movies and television. The People's Choice website at www.PeoplesChoice.com serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture by voting in and creating polls and features an extensive video archive and photo gallery of People's Choice Awards footage. PeoplesChoice.com houses the voting platform where fans determine the categories, nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc. (NYSE: PG), which is represented by MediaVest Worldwide, Inc., supervisors of the production.

Queen Latifah is the host of the People's Choice Awards and Mark Burnett is the Executive Producer.

ABOUT THE EXECUTIVE PRODUCERS:

Mark Burnett is a producer of primetime television, cable and the internet, and has produced over 1,100 hours of television programming which regularly air in over 70 countries around the world. Burnett has revolutionized television with continuing hits such as "Survivor" (CBS), "The Apprentice" (NBC), and the now syndicated "Are You Smarter Than a 5th Grader?" (FOX). Burnett has produced the MTV Movie Awards along with Audrey Morrissey for four years. In 2010, Mark and Audrey teamed up again when they took on People's Choice for the first time. Audrey Morrissey is another prolific producer of television, cable and internet programming. A veteran of MTV, she and her company "Live Animals" now produce specials and series domestically and internationally. She once produced an outdoor concert in a Mexican jungle in the middle of a hurricane and has done over 100 specials including the People's Choice Awards, the MTV Movie Awards, Kenny Chesney's "Back Where I Come From", CMT Crossroads, The CMT Music Awards, Latin VMA's and the upcoming CMT Artists of the Year and Independent Spirit Awards.