[10/25/10 - 10:36 AM]
Syfy Invites Fans to Own a Piece of Their Favorite Syfy Shows With a Weekly Auction on Syfy.com
The seven-week stunt is timed with the launch of "Hollywood Treasure" this Wednesday at 10:00/9:00c.

[via press release from Syfy]


Online Auction Kicks Off October 27 With the Chance to Win a Trip to the Battlestar Galactica Exhibit at the Seattle Science Museum

Net Proceeds Go To National Non-Profit KaBOOM! To Provide Innovative Play Equipment To Kids In Need

New York, NY - October 25, 2010 - Iconic pieces and once-in-a-lifetime experiences representing several of Syfy's hit original series will be offered for bid in an online auction to accompany the October 27 premiere of Syfy's new reality series, Hollywood Treasure. Net auction proceeds will go towards national non-profit KaBOOM!, which is dedicated to saving play.

Syfy fans can go to www.syfy.com/hollywoodtreasure and bid on seven lots that will be individually featured each week, including wardrobe pieces, autographed memorabilia and themed experience trips.

Keeping with Syfy's vision to Imagine Greater, all net auction proceeds will go to KaBOOM! to deliver imagination and play back to children and communities in need. KaBOOM! will then use the net proceeds to award Imagination Playground in a Box, designed by David Rockwell. Imagination Playground in a Box is an innovative way for kids to play. With focus on loose parts, Imagination Playground offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play. Giant foam blocks, mats, wagons, fabric and crates overflow with creative potential for children to play, dream, build and explore endless possibilities. Each Imagination Playground in a Box is worth $25,000. For more information about these playgrounds, go to www.imaginationplayground.org.

"This is the first time Syfy has offered these items to fans, who now have an opportunity to enjoy a greater and more tangible experience with their favorite shows while supporting a deserving cause," said Blake Callaway, Senior Vice President, Brand Marketing, Syfy. "We believe that KaBOOM! does an amazing job of instilling creativity in children through their incredible play spaces. Imagination Playgrounds bring Syfy's tagline Imagine Greater to life. With our educational system a topic of such prevalent discussion, it is especially meaningful for us to support the imaginative expression of kids."

Each week throughout the six-week run of Hollywood Treasure, Syfy will present a new item for bid at www.syfy.com/hollywoodtreasure. The auction kicks off on Wednesday, October 27 with the Battlestar Galactica experience package, in which fans can bid to win a trip to see the Battlestar Galactica exhibit at the Seattle Science Museum. The trip will include exclusive access to the Battlestar Galactica ship featured at the exhibit, a VIP experience not offered to regular visitors to the museum, and a visit to the museum vault not open to the public. The package will also include the BlueRay DVD of the entire series.

Syfy.com will roll out a new item each week, including:

* Week 2 (11/3-11/9): A trip to the world-famous Comic Con convention in 2011. The winner will stay at the Solomar Hotel, receive passes to the convention center and get two tickets to Syfy's exclusive party, the hottest event in town.

* Week 3 (11/10-11/16): From Stargate Universe, a Kino and remote prop, along with a season one DVD set, poster and script signed by the cast.

* Week 4 (11/17-11/23): From Caprica, a screen-worn dress worn by Alessandra Torresani, and a season one DVD set and script signed by the cast.

* Week 5 (11/24-11/30): Pegged to the Hollywood Treasure marathon airing Wednesday, November 24, a trip for two to see Broadway's Spider-Man Turn Off The Dark, as well as a meet and greet with the cast.

* Week 6 (12/1-12/7): From Warehouse 13, a Farnsworth Communicator, and a season one DVD and script signed by the cast.

* Week 7 (12/8-12/14): From Ghost Hunters, an all-expense paid weekend to Jason and Grant's haunted bed and breakfast and a ghost hunting kit.

Syfy will provide customized on-air spots, social media presence and online support to drive the promotion.

Syfy debuts its new reality series Hollywood Treasure on Wednesday, October 27 with two back-to-back half-hour episodes at 10:00PM and 10:30PM ET/PT. Hollywood Treasure is a weekly reality series that delves into the intricate world of showbiz and pop culture memorabilia collecting, including science fiction and fantasy props and costumes. The series follows Joe Maddalena, owner of Profiles in History and the world's largest auctioneer of original movie, television and pop culture collectibles.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About KaBOOM!

KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,800 new playgrounds, skateparks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, free online trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and Playmakers - a national network of individual advocates for play. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.

  [october 2010]  


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