or


[10/26/10 - 10:04 AM]
Centric Puts A New Spin on Reality Television with an Original Competition Series "Master of the Mix"
Kid Capri heads up the judging booth on the series, due Wednesday, November 3 at 10:30/9:30c.

[via press release from Centric]

Last Night A DJ Saved My Life

CENTRIC Puts A New Spin on Reality Television with an Original Competition Series

CENTRIC Searches the Nightlife Scene to Crown the Best DJ in 'Master of the Mix' Premiering on November 3rd at 10:30 PM*

NEW YORK, Oct. 26 -- CENTRIC and SMIRNOFF(R) will call for a mic check with the new original competition series MASTER OF THE MIX. Hosted by award-winning producer Just Blaze, the show takes the world's most popular DJs and challenges them to compete for the title of MASTER OF THE MIX, take home $250,000 in cash and prizes, including a custom-made SMIRNOFF bottle. Kid Capri, who deejayed for Russell Simmons' DEF COMEDY JAM and has produced sessions for Heavy D, Boogie Down Productions and Quincy Jones, heads up the judging booth. Hip hop legend Biz Markie will make several guest appearances to guide the DJs throughout the season in addition to other music heavyweights.

"MASTER OF THE MIX has the perfect recipe of fresh and original content for our audience and puts a new spin on the reality competition genre," stated Paxton Baker, CENTRIC's General Manager and Executive Vice President. "Our viewers love music, urban lifestyle, the culture surrounding it, and this type of show will appeal to their interests."

"We are thrilled to partner with SMIRNOFF to present MASTER OF THE MIX," said Alvin Bowles, BET Networks' SVP of Brand Solutions. "This show takes our relationship with this brand to the next level, and allows us to be even more innovative and creative in the branded entertainment category."

Just Blaze is a world-renowned producer and CEO of Fort Knocks Entertainment, producing records for a variety of artists including Jay-Z, Memphis Bleek, and Freeway. He has produced chart-topping singles including "Show Me What You Got" by Jay-Z and "Touch the Sky" by Kanye West. The MASTER OF THE MIX cast competing for the ultimate DJ title includes:

DJ Jazzy Joyce, the only female in the Funkmaster Flex elite DJ Crew

DJ Mars, the DJ for Keri Hilson, Monica, Kelis, and Ne-Yo and founder of World Famous Super Friends

DJ Rap, also known as the Queen of the Turntables and first lady of Drum 'n' Bass, who has over two million in cumulative worldwide sales to her name

DJ Revolution, resident DJ for "The Wakeup Show" with Sway and King Tech and owner and operator of the Millennia Music label

Rich Medina, host of Jump N Funk at the prestigious Martinez Gallery and DJ at Little Ricky's Rib Shack

DJ Scratch, the official DJ on Erick Sermon and PMD's second album "Unfinished Business," who has produced for Busta Rhymes and Flipmode Squad, 50 Cent, LL Cool J, DMX, and Q-Tip

DJ Vikter Duplaix, an Emmy-nominated DJ who has released several solo records and has appeared on the releases of Erykah Badu, Jazzanova, and Jamiroquai

MASTER OF THE MIX is created by SMIRNOFF and produced by GTM. Ben Silverman also acts as Executive Producer using his newly formed Electus as production company. BET/Centric also act as Executive Producers.

For more information, please visit www.centrictv.com/master-of-the-mix.

*All times are ET/PT.

About CENTRIC

Centric is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today's African-American and multicultural adult viewer. With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today's hottest artists. It is a unique of mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer: All you. All day. All night.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.





  [october 2010]  
S
M
T
W
T
F
S
     


· MASTER OF THE MIX (VH1)











[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.

[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.