or


[10/28/10 - 01:13 PM]
Cartoon Network Enterprises Partners with Random House Children's Books on a Publishing Program for "Generator Rex"
Random House will launch their book program in Summer 2011 with "a Step into Reading(R) leveled reader and a deluxe 3-D storybook."

[via press release from Cartoon Network]

Cartoon Network Enterprises Partners with Random House Children's Books on a Publishing Program for "Generator Rex"

Random House Children's Books to Launch a Full Line of Storybooks, Leveled Readers and Activity Books at Retail in Summer 2011

Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the television network, announced today a partnership with Random House Children's Books to create a full line of books based on the top-rated action-adventure series, Generator Rex. The deal between the two companies builds on a long-standing partnership with Random House, Inc. that includes other popular Cartoon Network brands including Ben 10 and Bakugan (Del Ray Manga). The Random House Children's Books program will bring to market content-rich titles centered around Rex, a 15-year-old typical teenager with abnormal powers - including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents. Random House will launch their book program in Summer 2011 with a Step into Reading(R) leveled reader and a deluxe 3-D storybook. Additional readers, storybooks, and activity books will follow.

"Generator Rex is driven by action-packed storytelling and strong characters that excite fans and leave them wanting more," said Christina Miller, senior vice president, CNE. "Random House, and the publishing category as a whole, are key components to further expanding the Generator Rex universe into an immersive world that tells Rex's story off screen in a fun and engaging way."

Dennis Shealy, editorial director, Random House/Golden Books Young Readers Group said, "Cartoon Network is a favorite among families, and Generator Rex is a powerhouse TV show with everything kids like: fast-paced action, sarcastic humor, creepy villains and monsters´┐Żand my personal favorite: Rex's talking monkey sidekick. Combine that with some of Random House Children's Books' strongest formats, and you've got a recipe for retail success."

Random House joins other industry-leading partners for the consumer products launch of Generator Rex, that currently includes Mattel, Inc. as the brand's global master toy partner, Activision for interactive, Hallmark for party goods and social expression, Hybrid Apparel and DC Comics. Additionally, CNE will release the first title in the Generator Rex home entertainment franchise on October 19 with Warner Home Video distributing. Additional partners for the brand will continue to be announced in the coming weeks.

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. New episodes from the series' first season air on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings. The network has committed to at least 40 episodes of the series, and has also created an online game, Generator Rex: Nanite Master, featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as a show page (www.generator-rex.com) and a Facebook fan page.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Random House Children's Books

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and ebooks, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company's website, kids@random (www.randomhouse.com/kids) offers an array of activities, games and educational resources for children, teens, parents, and educators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.





  [october 2010]  
S
M
T
W
T
F
S
     


· GENERATOR REX (CARTOON)





[04/20/18 - 09:15 PM]
"Grey's" Goes for 15 - ABC Renews Its Longest-Running Primetime Drama for a Historic 15th Season
"'Grey's Anatomy' has a special place in my heart and millions of viewers feel the same way," said Channing Dungey.

[04/20/18 - 01:08 PM]
Noah Emmerich Has Been Cast as "Dan Peleg" in "The Spy"
"The Spy" is a Netflix limited series exploring Eli Cohen's (Sacha Baron Cohen) role as a spy for Israel in Syria in the early 1960s.

[04/20/18 - 01:04 PM]
Sarah Jeffery Returns as Audrey in "Descendants 3"
Directed by Emmy(R) and DGA Award-winning Kenny Ortega, "Descendants 3," a Disney Channel Original Movie, begins production next month for a 2019 premiere.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 10:58 AM]
"Detroiters" Returns for Season Two with Back-to-Back Episodes on Thursday, June 21 at 10:00 P.M. ET/PT
The Comedy Central series stars real-life best friends and Detroit natives Sam Richardson and Tim Robinson as small-time ad men in the Motor City.

[04/20/18 - 09:22 AM]
MTV and Gunpowder & Sky Announce New Series "Too Stupid to Die" Premiering June 2018
"'Too Stupid to Die' is the right kind of show and characters who fit our coming of age strategy that's driving MTV's growth," said Chris McCarthy.

[04/20/18 - 09:05 AM]
Mobile Game "Broad City: High Score" Available for Download Today
Fans can navigate their way through New York, playing a series of rapid-fire, skill-challenging mini-games inspired by hilarious moments from the show.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/20/18 - 08:07 AM]
"The Great American Read," A New Multi-Platform PBS Series, Reveals List of America's 100 Favorite Novels
The series, hosted by television personality and journalist Meredith Vieira, launches with a two-hour episode on Tuesday, May 22 at 8:00/7:00c.

[04/20/18 - 08:06 AM]
"Friday Night Lights" Now Streaming on Hulu
Fans can now head to Hulu to watch every episode of the acclaimed series, and relive their favorite moments from Coach Taylor & Tami, as well as all of the Dillon High School football team.

[04/20/18 - 08:02 AM]
Season Three of "David Tutera's Celebrations" Returns with All New Episodes Friday, April 27 at 10PM ET/PT on WE tv
With new hires to watch over, and new celebrity clients including Zendaya, Heidi and Spencer Pratt, and Buddy Valastro, the event planner extraordinaire has his hands full.

[04/20/18 - 07:27 AM]
Video: Light Up This 4/20 with Season 2 of IFC's "Brockmire"
The show's season premiere, "The Getaway Game," is now available to watch on various platforms in advance of its linear debut.

[04/20/18 - 07:19 AM]
Video: Netflix Unveils Trailer for "Safe," As Michael C. Hall Returns to Television in Harlan Coben's Crime Thriller
After his teenage daughter goes missing, widowed surgeon Tom Delaney (Michael C. Hall) begins unearthing dark secrets about the people closest to him.

[04/20/18 - 06:00 AM]
ABC's "Jimmy Kimmel Live!" to Host Special "Avengers: Infinity War" Week, April 23 - April 27
The guest lineup includes the film's stars: Robert Downey Jr., Tom Holland, Zoe Saldana, Pom Klementieff, Paul Bettany, Scarlett Johansson, Tom Hiddleston, Dave Bautista, Mark Ruffalo, Danai Gurira, Chris Hemsworth, Josh Brolin, Sebastian Stan, Chadwick Boseman, Karen Gillan, Benedict Cumberbatch, Don Cheadle, Elizabeth Olsen and Winston Duke.

[04/19/18 - 06:48 PM]
FOX Sports Ushers in 25th Season of NFL Coverage with Its Strongest Broadcast Schedule Ever
FOX's strong 2018 regular season schedule features 35 NFC divisional matchups - 10 from the NFC South, nine each from the NFC North and NFC West, and seven from the NFC East.