or


[10/28/10 - 01:13 PM]
Cartoon Network Enterprises Partners with Random House Children's Books on a Publishing Program for "Generator Rex"
Random House will launch their book program in Summer 2011 with "a Step into Reading(R) leveled reader and a deluxe 3-D storybook."

[via press release from Cartoon Network]

Cartoon Network Enterprises Partners with Random House Children's Books on a Publishing Program for "Generator Rex"

Random House Children's Books to Launch a Full Line of Storybooks, Leveled Readers and Activity Books at Retail in Summer 2011

Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the television network, announced today a partnership with Random House Children's Books to create a full line of books based on the top-rated action-adventure series, Generator Rex. The deal between the two companies builds on a long-standing partnership with Random House, Inc. that includes other popular Cartoon Network brands including Ben 10 and Bakugan (Del Ray Manga). The Random House Children's Books program will bring to market content-rich titles centered around Rex, a 15-year-old typical teenager with abnormal powers - including the ability to make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle, among other talents. Random House will launch their book program in Summer 2011 with a Step into Reading(R) leveled reader and a deluxe 3-D storybook. Additional readers, storybooks, and activity books will follow.

"Generator Rex is driven by action-packed storytelling and strong characters that excite fans and leave them wanting more," said Christina Miller, senior vice president, CNE. "Random House, and the publishing category as a whole, are key components to further expanding the Generator Rex universe into an immersive world that tells Rex's story off screen in a fun and engaging way."

Dennis Shealy, editorial director, Random House/Golden Books Young Readers Group said, "Cartoon Network is a favorite among families, and Generator Rex is a powerhouse TV show with everything kids like: fast-paced action, sarcastic humor, creepy villains and monsters´┐Żand my personal favorite: Rex's talking monkey sidekick. Combine that with some of Random House Children's Books' strongest formats, and you've got a recipe for retail success."

Random House joins other industry-leading partners for the consumer products launch of Generator Rex, that currently includes Mattel, Inc. as the brand's global master toy partner, Activision for interactive, Hallmark for party goods and social expression, Hybrid Apparel and DC Comics. Additionally, CNE will release the first title in the Generator Rex home entertainment franchise on October 19 with Warner Home Video distributing. Additional partners for the brand will continue to be announced in the coming weeks.

The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. New episodes from the series' first season air on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings. The network has committed to at least 40 episodes of the series, and has also created an online game, Generator Rex: Nanite Master, featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as a show page (www.generator-rex.com) and a Facebook fan page.

About Cartoon Network Enterprises:

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Random House Children's Books

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, and ebooks, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company's website, kids@random (www.randomhouse.com/kids) offers an array of activities, games and educational resources for children, teens, parents, and educators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.





  [october 2010]  
S
M
T
W
T
F
S
     


· GENERATOR REX (CARTOON)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 12:10 PM]
Virtual Reality Meets Middle Earth - And The Muppets (!) at Warner Bros.' Star-Packed Booth for Comic-Con 2014
Plus: from Thursday through Sunday, a cavalcade of talent will be signing for fans at the Warner Bros. booth.

[07/22/14 - 12:04 PM]
Spike TV's "Comic-Con All Access" to Be Programmed and Controlled by Fans Via Social Media
Additionally, Spike will celebrate the industries "Game Changer of the Year," as voted by the fans.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:16 AM]
Hilarious Roastmaster Jeff Ross Mentors Comics to Roast Famed Funnyman Gilbert Gottfried on NBC's "Last Comic Standing" Thursday, July 24
The result is a no-holds barred, hilarious night of comedy at the Avalon Ballroom in Hollywood, where the comics roast not only Gottfried, but also each other.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 11:12 AM]
HBO Confirms Sept. 20 Debut for "On the Run Tour: Beyonce and Jay Z"
Featuring the superstars in their first collaborative tour - and their first HBO concert event - the special will tape September 12 and 13 at Stade de France in Paris.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.