'THE HOLLYWOOD CHRISTMAS PARADE BENEFITING MARINE TOYS FOR TOTS,' A HALLMARK CHANNEL ORIGINAL SPECIAL WORLD PREMIERE LIVE FROM HOLLYWOOD NOVEMBER 28

Larry King Named Grand Marshal of 2010 Hollywood Christmas Parade

Hollywood Christmas Parade will help bring the joy of Christmas to children in need by naming Marine Toys for Tots as its Official Charity

Parade to Be Presented In Hollywood, CA at 6:00 P.M., Sunday, November 28 with a World Premiere Telecast on Hallmark Channel, Friday, December 10

"The Hollywood Christmas Parade Benefiting Marine Toys for Tots," with Grand Marshal Larry King, a Hallmark Channel Original Special World Premiere, will be held in Hollywood, CA on Sunday, November 28, 2010 at 6:00 p.m. and will be a World Premiere telecast on Hallmark Channel, the biggest holiday destination in television, on Friday, December 10.

The Hollywood Christmas Parade, an American tradition for over eighty years, will be taped for multiple telecasts throughout December. With the Parade's World Premiere on Hallmark Channel, and an encore on Hallmark Movie Channel, the event is also in national syndication in over 90% of the country, making this year's parade available to the largest television audience in its history. The Parade will also have live performances from top music acts, adding to the appeal of this treasured holiday event.

Actor Erik Estrada ("World's Funniest Moments", "CHiPs") and Television Host Laura McKenzie ("World's Funniest Moments", "Laura McKenzie's Traveler") will serve as parade broadcast hosts which will feature celebrities from film, television and stage, award-winning bands, colorful equestrians, floats and specialty characters. As always, the grand finale of the parade features an appearance by Santa Claus.

Bill Abbott, President & CEO, Hallmark Channels said, "Hallmark Channel and Hallmark Movie Channel are America's family networks and are a touchpoint in many homes throughout the holidays. We are also enthusiastic supporters of Toys for Tots, an anchor organization for helping economically disadvantaged children at Christmas. We are grateful to have our networks, Toys for Tots and the Parade come together to help kids, and we are proud to have 'The Hollywood Christmas Parade Benefiting Marine Toys for Tots' on our air."

David McKenzie, Emmy award-winning producer and president of Associated Television International said, "We're delighted to have legendary broadcaster Larry King serve as our Grand Marshal. We're also proud to welcome Marine Toys for Tots as part of this year's celebration. The exceptional work they do in bringing the joy of Christmas to less fortunate children is a cause that has been embraced by communities throughout the nation."

Lieutenant General Pete Osman, USMC (Ret), President and CEO of the Marine Toys for Tots Foundation, said, "Toys for Tots truly appreciates being selected as the charity partner of the 2010 Hollywood Christmas Parade. We believe our presence in the parade will offer a reminder to families across the nation to think of others this holiday season. By donating a new unwrapped toy or by making a cash contribution to the Marine Toys for Tots Foundation, we will be able to bring smiles to children on Christmas morning who otherwise might be forgotten."

Larry King has been the host of CNN's Larry King Live for 25 years and has over 50 years in broadcasting. He's won many industry awards including Peabody awards and an Emmy. King has been dubbed "the most remarkable talk-show host on TV ever" by TV Guide and "master of the mike" by TIME magazine. He has done more than 40,000 interviews including exclusive sit-downs with every U.S. president since Gerald Ford.

"The Hollywood Christmas Parade Benefiting Marine Toys for Tots" is produced by Associated Television International. Executive Producer is David McKenzie.

About the Marine Toys for Tots Foundation

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 63rd year, Toys for Tots brings the joy of Christmas and sends a message of hope to less fortunate children through the gift of a new toy during the Christmas holiday season. A gift offers a child hope, recognition and a positive memory that will be cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational development of these children. In 2009, Marines distributed gifts to 7.4 million children in over 690 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, to include its Four Star Partners Babies "R" Us, Build A Bear, Hasbro, Inc; JAKKS Pacific, Inc; Pier 1 Imports, Scholastic, Toys "R" Us, Inc. and UPS Store. For more information, visit www.toysfortots.org.

About Associated Television International

Associated Television International has been successfully producing television series, specials and feature films for over three decades. ATI's programs have aired on all U.S. broadcast networks and the major cable channels. For the last two years, ATI garnered critical acclaim and ratings success producing "The World Magic Awards." Current series in production include "Heroes Among Us," "Masters of Illusion," "World's Funniest Moments," "Real Vice Cops Uncut" and "Laura McKenzie's Traveler." Among ATI's many honors are an Emmy nomination for "Who's Who of World Giving" and Emmy Awards for "America's Invisible Children" and "On the Edge: the Poverty Crisis in Africa."