[11/01/10 - 09:23 AM]
truTV Launches Exciting New Mobile App Incorporating Innovative 3D Video Technology
The resulting 3D video can then be watched with anaglyph red/cyan glasses, "bringing an exciting element to the viewing experience."

[via press release from truTV]

truTV Launches Exciting New Mobile App Incorporating Innovative 3D Video Technology

truTV, one of cable's fastest growing networks, has just launched an exciting new app incorporating innovative 3D video technology. The app is available starting today for such mobile platforms as the Apple iPhone, the Apple iPad and the Android. It features access to an ever-expanding collection of action-packed and outrageously funny truTV video clips, many of which have been converted to a 3D experience through dynamic image-encoding technology. The new truTV app is available to download free from the Apple Store and Android Market app stores.

Through the truTV app, fans can check out the latest video clips from such popular truTV series as Hardcore Pawn, The Smoking Gun Presents: World's Dumbest..., All Worked Up, It Only Hurts When I Laugh and many more. The network is re-encoding select videos with a 3D stereoscopic filter. The resulting 3D video can then be watched with anaglyph red/cyan glasses, bringing an exciting element to the viewing experience. For fans who don't have a pair of 3D glasses, the truTV app will be packed with a large and steady supply of videos with the original encoding.

Additional information about the truTV app can be found at http://www.trutv.com/app.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series All Worked Up, Hardcore Pawn, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest... and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [november 2010]  


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