or


[11/02/10 - 09:48 AM]
Bravo Announces TRESemme and Ford Edge as Official Sponsors for "The Fashion Show: Ultimate Collection"
The series returns for its second season on Tuesday, November 9 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES TRESemmé AND FORD EDGE AS OFFICIAL SPONSORS FOR "THE FASHION SHOW: ULTIMATE COLLECTION"

NEW YORK - November 2, 2010 - Bravo has inked multi-platform deals with three sponsors for the upcoming season of "The Fashion Show: Ultimate Collection" including TRESemmé and Ford Edge. These sponsorships will provide unique brand exposure as well as a major on-air and online presence. "The Fashion Show: Ultimate Collection" premieres Tuesday, November 9 at 10 p.m. ET/PT.

TRESemmé will serve as the official hair care partner for the series. The fully-integrated sponsorship includes an in-show branded hair salon and $125,000 prize for the winner. TRESemmé is part of the action in each episode by providing catwalk-ready hair created by TRESemmé celebrity stylist Jeanie Syfu. The multi-platform deal will feature customized on-air vignettes starring Syfu, who will highlight how she utilizes the brand's products to achieve two runway-ready styles in each episode. BravoTV.com will feature a weekly interactive photo gallery where fans can weigh-in on designs created in the show, as well as a behind-the-scenes salon cam with exclusive videos & widget showcasing all of the backstage action, gossip, and drama as models prep in the TRESemmé salon for each week's fashion showdown. Viewers can get all the stylist news from the TRESemmé salon at TRESemme.com, Facebook/Tresemme, @Tresemme on Twitter.

The new 2011 Ford Edge will also have full on-air promotional sponsorship, along with two custom vignettes showcasing celebrity stylist and "The Fashion Show: Ultimate Collection" Creative Director Stefan Campbell. The vignettes will feature him exploring some of his favorite New York City fashion destinations from behind the wheel of a Ford Edge. Campbell will discover the trendy styles of Manhattan's West Village and Meatpacking District, then drive fans online to Bravotv.com for more information, including a custom photo gallery showcasing more of his top New York City fashion destinations and the looks they're known for. Additionally, the MyFord Touch driver connect technology in the new Ford Edge is featured in the series, and Ford will also be part of a prize giveaway in one episode.

"The Fashion Show: Ultimate Collection" will split 12 talented men and women into two fashion houses and each "house" must work together, not only to create a cohesive collection each week, but also to produce a live fashion show in every episode. From the set, to the music and lighting, these contestants will be pushed harder than ever before as they lay it all on the line for a chance to create the ultimate collection and to win $125,000 furnished by TRESemme(R) Professional Hair Care. For a sneak peek at the series go to: http://www.bravotv.com/the-fashion-show-ultimate-collection/season-2/videos/creating-the-ultimate-collection

Left/Right Productions will produce the second season for Bravo with Banks Tarver and Ken Druckerman as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [november 2010]  
S
M
T
W
T
F
S
 


· FASHION SHOW, THE (BRAVO)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.